First class toward the future

As the second of three “sphere” concept cars from the brand with the four rings, the Audi grandsphere has a special place. That is because the technologies and design features assembled in it will turn up again within a few years in future Audi series. The Audi grandsphere concept illustrates the brand’s claim that it … Read more

“Vorsprung 2030”: CEO Markus Duesmann on Audi’s sustainable premium mobility transformation (key statements)

Here are his key statements … on carbon-neutral mobility: “Enabling carbon-neutral mobility is one of the defining issues of our time and one that every OEM must answer for themselves. We act on what we believe to be true: that a sustainable business model is key in preparing for a successful future.” “In just twelve … Read more

Sales start for the new Audi RS 3 LMS

At a price of 137,500 euros (plus VAT), the teams receive the touring car from Audi Sport in race-ready condition. As standard, the brand supplies the RS 3 LMS in Daytona gray with the distinctive Audi Sport signature color pattern. The cockpit, which is as functional as it is aesthetic, is designed to be even … Read more

Transformation in Technical Development: “We need to continuously evolve and adjust our processes and mindsets accordingly.”

Audi is currently undergoing a profound transformation – phasing out combustion technology, new digital business models, and a new view of mobility shaped by the company’s social responsibility. What does this mean for the Technical Development Department? Our work is becoming increasingly complex. In past decades, our business model was relatively simple – we sold … Read more

Audi México is recognized as the number one automotive company in the Universum ranking

Universum, a company recognized globally for its statistics, interviewed 50,583 students from 165 universities across Mexico with the aim of naming the most attractive employers in Mexico in 2021. In its annual report, it revealed that Audi México remains among the top positions in terms of attractiveness for pursuing a career in various branches once … Read more

Interview with Sabine Maaßen: “Strategic roadmap offers guidance during the biggest transformation in our history”

Audi is currently undergoing what is probably the biggest transformation in the company’s history. What are the opportunities and challenges in transforming a company as large, rich in tradition, and highly specialized as Audi? Sabine Maaßen: Yes, we are indeed in the midst of the largest transformation in our history. After all, it’s not just … Read more

Audi México sees more than 70 students graduate from its Dual Apprenticeship Program

Audi México continues its commitment to offer quality education together with the Universidad Tecnológica de Puebla. Today, the 71 students of the Dual Apprenticeship Program are graduates of the four different technical specialties offered by the program: Mechatronics Production mechanics Automotive mechatronics Body and paint mechanics The students were part of the dual education model, … Read more

Did you know….?

…that the plastic filament used to make the thread for the seat covers in the A3 speeds through the spinnerets at 280 km/h? …that you can make pyrolysis oil out of plastic waste from automotive manufacturing? This can then be turned back into plastic. Audi discovered this in a pilot project with the Karlsruhe Institute … Read more