Audi wants to be a net-zero carbon emissions company by no later than 2050. By 2025, the company plans to offer more than 20 fully electric, battery-driven cars. At the same time, Audi wants to reduce the ecological footprint of its fleet – specifically, by 30 percent as compared with 2015. One central goal is … Read more
The idea for the 3D-printed assembly aids made from plastic waste is as simple as it is effective. “Our goal was to create a material cycle that would allow us to recycle some of the mixed plastics that accumulate during the production of, say, an Audi A7,” explains project manager Volker Eitrich. In this pilot … Read more
When and where will Audi deploy 5G and C-V2X? Audi will soon ship the A7 L and A6 L, and subsequently many other models for the Chinese market, with a new wireless module that supports both 5G mobile communications and C-V2X technology. Other markets are expected to follow in 2023. How do vehicles communicate via … Read more
The automotive industry is currently in the midst of the greatest transformation in its history. The mobility of the future is sustainable and networked. Digitalization is making it simpler, more personal, and smarter. Even now, numerous Audi services and features ensure that cars are more and more smoothly integrated into our customers’ digital environment. But … Read more
What is Audi doing to digitalize its global production? Efficient systems and new high-tech solutions are the basis for fully connected, digitalized production operations. With this clear vision in mind, Audi is strategically aligning its processes with the future. The Audi Production Lab is instrumental in the development of many forward-looking projects. The P-Lab, as … Read more
More than 20 years ago, Audi’s first car configurator was mailed to potential customers on a CD. “Today, we always use the latest web technologies, thereby leveraging multimedia to help our retail network generate excitement among potential buyers for an individually configured vehicle during the information-gathering stage on the web or in the showroom,” explained … Read more
Pieh is an experienced strategist who boldly breaks with conventions – instead of turning to external consultants, she relied on internal expertise and swarm intelligence for the “Vorsprung 2030” strategy. To this end, she got a large team of Audi employees from all levels of the hierarchy and from all over the world directly involved. … Read more
“I normally drive a plug-in hybrid from Audi and was eager to see how an all-electric car compares,” said test driver Stefanie Zieglmeier, who works in marketing and sales in Ingolstadt. Her initial concerns included whether the capacity of the battery would be sufficient enough to travel long distances and where and how quickly she … Read more
In order to continue living up to Audi’s “Vorsprung durch Technik” (“Progress through Technology”) slogan in the future, the Board of Management spent the past few months formulating the company’s new “Vorsprung 2030” strategy.With a firm date now set for the company’s transition to e-mobility, the brand with the four rings is resolutely tackling its … Read more
Audi R8 LMS GT4 Full points in the DTM Trophy for the first time: Team Heide-Motorsport recorded full points in the DTM Trophy for the first time with the Audi R8 LMS GT4. On the third race weekend at the Nürburgring, Lucas Mauron improved from sixth position to second place at the start of the … Read more