Audi is formulating a concept digital patron experience

The automotive attention is now in a midst of a biggest mutation in a history. The mobility of a destiny is tolerable and networked. Digitalization is creation it simpler, some-more personal, and smarter. Even now, countless Audi services and comforts safeguard that cars are some-more and some-more uniformly integrated into a customers’ digital environment. But that is usually a commencement – in a future, Audi models will increasingly turn personal knowledge devices. The knowledge in a interior while pulling from indicate A to indicate B is entrance some-more clearly into focus. It is transforming into a vital and operative space – calibrated precisely to specific needs – with totally new possibilities and giveaway spaces for a occupants.

Mobility doesn’t start in a vehicle. We are assured that digitalization of a whole patron tour will be a many vicious rival differentiator. To that end, Audi is formulating a consistent, seamless, and romantic reward knowledge during all formula touchpoints – online as good as offline. In sequence to respect that promise, a association has comprehensively repositioned itself and is increasingly focusing on program and IT solutions. And it is doing so opposite all fields – from digital sales structures, e-commerce platforms, and interfaces to intelligent cities infrastructures all a approach to prolongation and logistics. Strong partners like CARIAD are concomitant Audi along a way.

Number one in patron experience

A personalized website, softened myAudi app features, and additional conference options: Audi is pulling a digitalization of marketing, sales, and aftersales further. In a process, a formula is posterior a transparent vision: meddlesome parties and business should be charity a probability of a seamless, emotional, and discerning formula knowledge – online as good as offline, opposite all hit points, from initial seductiveness in an Audi indication to a duty phase. The website, that was relaunched in open 2021, is a indicate of entrance into Audi’s digital offerings. It provides meddlesome parties and business with personalized information on all models and services. At a heart is an interactive automobile configurator with high-end visualizations and minute information. At any indicate during a pattern process, a user has a choice of saving their comparison pattern online regulating a code, downloading it in a form of a brochure, switching directly to an online consultation, or scheduling a exam expostulate during a internal dealership.

myAudi and a digital ecosystem around a car

The myAudi app stays a pivotal to Audi’s digitally connected world. By regulating a app, business can entrance vicious automobile information and digital services. After a app’s relaunch with a new design, new vehicle-related functions will be accessible to users. With functions on demand, Audi business will be means to retroactively book additional options around myAudi to align a automobile some-more precisely with their particular needs. For that, opposite durations and engagement options will be available. This means that business will have a event to primarily reconnoitre themselves with a duty by engagement a one-month exam phase. Likewise, a accessible Audi bond packages can be extended and new Audi bond comforts can be requisitioned regulating myAudi. Here as well, a patron will be means to select opposite durations for particular digital products. To do that, AudiPay functions as a protected and available tellurian remuneration and billing height for supplemental digital offerings. In a process, a transition between a organic universe in a automobile and a outward becomes fluid.

Linking a best of dual worlds

Digitalization is also relocating brazen and charity new possibilities for on-site conference during dealerships. For example, a patron knowledge in a new flagship store in Munich’s Trudering district is removing improved and improved interjection to interactive modules and large-scale visualizations. Using a many benefaction configurator, Audi models are presented there interactively in photorealistic depictions. That way, a preferred pattern can be shown in 3-D as good as in-stock cars with identical apparatus from other locations, all in genuine time. Supplementary to that is a probability of Audi Live consultation, in that employees are directly related with business around information eyeglasses and as a outcome can be suggested on products and services totally regardless of a online user’s location. Digital conference is already in use opposite Germany in some-more than 40 partner businesses as good as Audi City in Berlin. Additionally, in a months and years to come, Audi will serve rise a digital sales along with a sell trade. Our idea is a executive e-commerce height on that business can find all a services that they are looking for built-in – from new and used automobile purchasing to maintain packages to leasing and financing. That is how Audi is bringing a strengths of online sales together with still dealerships.

The interior of a future

The automobile interior is increasingly apropos a personal “experience device,” in that vital and operative spaces are merged. Infotainment offerings will play a vicious purpose in a interior of a future. A accumulation of assistance systems and networking with other highway users and infrastructure will boost reserve and comfort while new technologies like holoride will change in-car party starting in 2022. In a future, a high bandwidth of 5G mobile communications will make an essential grant to an infotainment knowledge in a automobile that is customary for a brand. Smooth and high-resolution multi-channel audio and video streaming, video conferencing, and immersive gaming around a VR headset will all be possible. Enhanced Mobile Broadband (eMBB) will make high information rates probable for applications that need a lot of bandwidth. This will significantly boost not usually comfort, though also safety. In addition, serve developments right adult to a “empathetic car,” that knows a occupants, their habits, and their needs and increases comfort, safety, and wellbeing by synthetic intelligence, are conceivable.

New data-based business models

The car’s course toward being a software-based product creates a conditions for new business models formed on information – for instance, new charging and appetite services and on-demand functions. Using data, we can improved investigate customers’ desires in sequence to get product optimizations, new digital services, or business models. This means that a indication portfolio and services can be precisely blending to opposite markets and particular patron needs. Additionally, is a building probability of expanding business models to new fields, such as trade stating and data-based services for protected and relaxing travel, party offerings, or personalized telematics information for word products or swift services. Transparency and confidence are vicious for that, that is because business should be means to establish for themselves how and that information are used during any time. Likewise, what is famous as remoteness mode, that enables a patron to extent information streams directly from a vehicle, is anchored in a car.

Car2X and C-V2X – some-more reserve and comfort by networking

Nonetheless, digital applications and technologies are not usually significantly augmenting comfort, though also safety. On a highway to a “smart city,” Audi is already networking a models with trade lights. And with a start of 5G in China, Audi is once again proof a purpose as an creation personality in a margin of connected cars. Currently, Car2X and C-V2X technologies are a executive pillars in that effort. For Car2X, mobile communications record is henceforth commissioned in any vehicle. The automobile sends and receives information from other vehicles and components of a traffic-engineering infrastructure – things like trade lights or intelligent highway signs. Car2X communication happens in genuine time. The information is sent anonymously to a communication network, where they are usually saved for a brief period.

C-V2X is formed on a 5G mobile communications customary and transfers information directly to suitable receivers within a sender’s sourroundings with a slightest probable latency and a top probable reliability. Since 2017, Audi models have already been means to warning any other to accidents, use vehicles, trade jams, sleazy highway surfaces, and singular visibility. The car-to-X use “Local Hazard Information” assesses several automobile information for that purpose. In Europe, some-more than 1.7 million vehicles from a Volkswagen Group will yield a “Hazard Information” use with stream information in 2021 and in 2022, that array will be some-more than 3 million. In worldwide commander projects, Audi is contrast a jeopardy warning complement for highway construction sites or how vehicles can promulgate with propagandize buses some-more safely in sequence to equivocate accidents with schoolchildren. The Green Light Optimized Speed Advisory (GLOSA) use calculates a optimal speed for a “green wave” by trade lights. Through a ConVex project, Audi is operative with Ducati to exam C-V2X record in 3 situations that are as common for motorcyclists as they are expected to means accidents: pulling into an intersection, branch left, and remarkable braking by a automobile in front.

The Audi A7 L and A6 L models will primarily be versed in China with a 5G communications module. With a low latency and high availability, 5G offers a conditions indispensable for protected unconstrained driving. That is how regulating 5G to network with trade light systems ensures some-more fit and loose pulling in a city. New services formed on C-V2X are augmenting trade safety: an evident warning that a automobile in front has slammed on a brakes appears in vehicles behind it. Or a warning of coming use vehicles, even when they can't be listened or seen yet.

Stronger partners: CARIAD program company

One essential success cause for conceptualizing a mobility of a destiny some-more individually, intelligently, and safely is a record partner CARIAD. The program company, that combines a digital competencies of each formula in a Volkswagen Group, will be a Group’s fortitude in a few years. The new organization’s structure brings a software-development mindset together with a knowledge of one of a world’s largest automobile manufacturers. CARIAD’s cross-brand program growth is creation an huge scaling outcome as good as customized solutions probable for Audi as a brand. At a heart of that is a growth of a possess handling complement as good as a uniform and scalable program and record height for each formula in a Group. That assures a association of brief growth cycles and customized patron offerings.

Digitalization in prolongation and logistics

Intelligent digital solutions are also augmenting coherence and potency in prolongation and logistics. Audi is personification a executive purpose in a Volkswagen Group’s digitalization strategy. As partial of Automotive Initiative 2025 (AI25), Audi is expanding a Neckarsulm plcae to embody a heading bureau for digital prolongation and logistics in a Group. Partners like a Fraunhofer Institute for Industrial Engineering, a Technical University of Munich, SAP, and Capgemini are ancillary that process. AI25 is an interdisciplinary network for bureau transformation. Within it, a Audi site in Neckarsulm plays a pivotal purpose as a commander bureau and real-world laboratory for a digital transformation. Solutions will be tested and grown there until they are prepared for array production. One core component of a digitalization efforts is a Digital Production Platform (DPP), in that a information from all a machines, facilities, and systems from all a factories in a Volkswagen Group are brought together in a world’s largest IIoT (Industrial Internet of Things) platform. Over a middle to prolonged term, digital solutions for a bureau of a destiny will be grown here and eliminated into array models in automobile prolongation and logistics – with a ultimate idea of conceptualizing them some-more good and flexibly. Audi is quite regulating a imagination in small-series and volume prolongation during a Boellinger Hoefe trickery and a Neckarsulm factory. In a subsequent step, Audi will hurl out a digital solutions in Group locations worldwide.

A accumulation of pioneering projects with digital technologies like 3-D printing, 5G mobile communications, practical reality, or unconstrained travel systems are already revolutionizing operational slight during Audi and formulating synergies and new forms of tellurian networking. For example, RFID (radio magnitude identification) record is being used for contactless automobile marker in production. In Supermarket 2.0, Audi is reversing a sequencing element in a margin of intralogistics by regulating driverless travel systems. Here, products come to a worker rather than a other approach around. This is probable interjection to innovative control program grown by Audi experts together with Ingolstadt-based start-up arculus. The Predictive Maintenance plan in Neckarsulm creates maintain on prolongation comforts some-more fit and reduces downtime in production. AI is used in a margin of peculiarity assurance, for instance in noticing a smallest cracks in piece steel parts. Using VR eyeglasses and controllers, employees from several specialties and locations tested public processes totally virtually. The basement for those tests is 360-degree scans, that yield a three-dimensional indoor map of a practical space as good as VR program that Audi grown itself. That record was used for a initial time in preparations for prolongation of a Audi e-tron GT at a Neckarsulm location.Several applications are now being tested in a Audi prolongation lab underneath genuine prolongation conditions in sequence to be means to delineate what hurdles Audi’s prolongation sourroundings will benefaction to 5G technology. An disdainful magnitude spectrum – a 5G campus network within a bureau – has been in use in Ingolstadt given mid-2020. This internal magnitude is an vicious condition for successful 5G deployment in intelligent production.

But Vorsprung durch Technik means most some-more than usually technology: optimal networking of tellurian and appurtenance in a bureau of a future. Innovative technologies support Audi employees and revoke formidable earthy labor and unchanging movements. Within a horizon of several programs, Audi is therefore training a workforce for digital tasks. At a aloft level, a Audi Academy offers a far-reaching operation of trainings in a unconventional digitalization margin and thereby prepares a employees for a future. Audi has also been actively pulling this area brazen by a vocational training for several years. Among other things, impending mechatronics technicians can accept additional training in 3-D copy and trainees from bureau logistics can use slight activities around VR.

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