Cecilia Folz: “Dream it, live it, share it”

Schladming uses the motto ‘Ski festival with a heart’, under which motto do you wish the 2015 Ski World Championships to run? Cecilia Folz: “We’ve already chosen our motto: ‘Dream it, live it, share it’. At our World Championships, children will be even more in the spotlight – it’s about dreams and dreaming. ‘Live it’ … Read more

Real-time display of Audi’s pulse rate

“We would like to tell the many car drivers and rail travelers what is going on in the plant at that very moment, and hope that this live display will interest and appeal to people”, commented Audi Plant Manager Peter Kössler. “The body manufacturing line for the new Audi A3 is the most advanced of … Read more

“Always something special to congratulate the athletes”

How are you enjoying the “Ski festival with a heart” in Schladming?Gian Franco Kasper: “It’s running exceptionally well so far. Obviously, there has been years of preparation and the FIS was also heavily involved. However, I must say that since the weather has been on our side, things have been running pretty much as we … Read more

World premiere on Red Square: Audi A5 DTM in Moscow

The agreements have been signed, the date has been confirmed, the level of excitement before the event is rising. While the motorsport scene is feverishly looking forward to the DTM debut in Russia, Audi sent three of its stars to Red Square months before the first race: Mattias Ekström, Edoardo Mortara plus an Audi A5 … Read more

"We have to be free of any thoughts for solutions"

Years of preparation have come to an end. How much stress are you under now that the World Championship has started?Reinhold Zitz: “Obviously, there’s still quite a lot of stress. It should be like this though. The tension should not and will not fall. It’s only when you are under stress that you are open … Read more

Audi: partner of sport

Audi in motorsport: living Vorsprung durch TechnikVorsprung durch Technik – Audi breathes new life into this motto through its motorsport commitments year after year. Whether quattro, TFSI, TDI or hybrid vehicles: the brand’s successes on the world’s race tracks are always closely tied to the developments that successfully make their way into production cars as … Read more

Audi completes driver line-up for 2013 DTM

“I’m convinced that in 2013 we’ll be on the grid with an extremely strong line-up – perhaps the strongest one ever since Audi started competing in the DTM,” says Head of Audi Motorsport Dr. Wolfgang Ullrich. While Rahel Frey is leaving the DTM to continue her career with Audi in GT racing, Miguel Molina will … Read more

FIS Alpine World Ski Championships: Audi converts Schladming into “home of quattro”

Ingolstadt/Schladming, 2013-02-03 FIS Alpine World Ski Championships: Audi converts Schladming into “home of quattro” Audi is again presenting sponsor of World Ski Championships Attractive offers for athletes, spectators and guests Extensive service for international media representatives St. Moritz, Bormio, Val d’Isère, Garmisch-Partenkirchen and now Schladming: When the Alpine World Ski Championships are officially opened tomorrow night … Read more

Audi sports cars selected as Le Mans icons

On the occasion of the 90th anniversary of the Le Mans 24 Hours on June 22/23, 2013, the Automobile Club de l’Ouest (ACO) had run a poll to select the Le Mans icons. More than 20,000 fans cast their votes online. The final decision was made by a twelve-member panel of expert judges including FIA … Read more