Mission title defence: Audi nominates driver line-ups for World Endurance Championship

Drivers Marcel Fässler (CH), André Lotterer (D) and Benoît Tréluyer (F) are jointly tackling the title defense. The trio has been racing together for Audi since 2010 and celebrated the WEC drivers’ title and victory at the Le Mans 24 Hours last year, their biggest successes so far. Eight-time Le Mans winner Tom Kristensen (DK) … Read more

Audi most successful brand in “Best Cars 2013” in China

Audi is the most successful premium brand in the Chinese automotive market. That fact has now been underlined by its popularity among the readers of the Chinese edition of “auto, motor und sport”. The locally built Audi A6 L even won two categories. It secured top spot in both the “Upper Midsize” category and the … Read more

Audi CEO Rupert Stadler: “Piloted driving will become reality this decade”

During the CES, Audi demonstrated how a self-driven car can, on request, take over the controls in road traffic. It is now up to lawmakers, he said, to formulate legislation governing responsibility and liability for piloted driving. Stadler remained adamant about one thing, however: “For a progressive brand like Audi, the driver will always be … Read more

One-two victory for Audi customer teams at Daytona

The latest evolution of the Audi R8 GRAND-AM experienced a successful baptism of fire in the toughest GRAND-AM race of the year. All four of the updated customer sport race cars for the United States were running with technical perfection all the way up to the finish of the 24-hour race. Each of the three … Read more

New sales responsibilities at Audi

Ingolstadt/Beijing, 2013-01-25 New sales responsibilities at Audi Heads of sales in Germany and Europe to exchange positions Sales management in China to be more closely focused Sales chief Luca de Meo: “We are strengthening our organization in the three regions where Audi has its biggest unit sales.” In the three regions where it has its biggest … Read more

Audi on third row of the grid at Daytona

Following several warm-up laps, the Audi factory driver managed to make a perfect landing. After the tire pressure had reached the planned optimum level, Albuquerque drove a flawless lap on the high-speed track in Florida. His time of 1m 48.282s earned him and Team Alex Job Racing grid position six in the GT class, making … Read more

Best Cars of 2013: Audi A1 is Best Compact Car

The smallest model in the Audi family is popular with readers of Europe’s most highly circulated automotive magazine. The brand with the four rings secured first place in the Compact Car segment – thanks to the Audi A1. Second place in the midsize class went to the Audi A5/A5 Sportback. In the upper midsize class … Read more

Audi – the leading brand in lighting technology

Function and Design – LED-daytime running lights and LED-taillights(for the webvideo click here) Daytime running lights that consist of white light-emitting diodes are a safety and design feature that reflects Audi’s frontrunner role among the competition. They made their debut in the Audi A8 W12 in 2004. This was the first step towards giving an … Read more