Audi in motorsport: vital Vorsprung durch Technik
Vorsprung durch Technik – Audi breathes new life into this sign by a motorsport commitments year after year. Whether quattro, TFSI, TDI or hybrid vehicles: a brand’s successes on a world’s foe marks are always closely tied to a developments that successfully make their approach into prolongation cars as well. More than once Audi has left down in story during a Le Mans 24 Hours – many recently in summer of 2012 when a initial ever car with hybrid expostulate – a Audi R18 e-tron quattro – won what is arguably a many famous foe in a world. In 2013, a code with a 4 rings continues to pierce brazen during full throttle, focused in sole on a pretension invulnerability in a FIA World Endurance Championship (WEC), a joining in a DTM and extended activities in U.S. racing.
In a FIA World Endurance Championship (WEC), Audi is competing as a pretension defender in 2013. Audi Sport Team Joest will be contesting a array with dual updated Audi R18 e-tron quattro cars while a third R18 e-tron quattro will be fielded during a Le Mans 24 Hours and a WEC foe during Spa. At Le Mans and in a WEC, Audi is so exclusively relying on hybrid record that was successfully launched in 2012.
Contrary to a WEC, a solidify on record was imposed by a regulations in a DTM. Therefore, adult to a deteriorate opener during a Hockenheimring on May 5, a DTM patrol of Audi Sport is especially concentrating on bringing a Audi A5 DTM’s full intensity to bear. Since 2004, Audi has again been concerned in a DTM underneath a manufacturer’s joining – primarily with a Audi A4 DTM and given a commencement of a 2012 deteriorate with a newly grown Audi A5 DTM.
With a one-two feat during a Daytona 24-hour foe during a finish of Jan and an strong impasse in a GRAND-AM Series, Audi rang in a lapse to U.S. racing. In a United States, a code with a 4 rings has been recording stronger expansion than a U.S. marketplace as a whole, quite in a prestigious vast reward car segment. The racing activities in a United States are dictated to support this trend over a prolonged run. Therefore, an entrance of a Audi R18 e-tron quattro on Mar 16 in a 12-hour foe during Sebring (Florida), that Audi has formerly won 10 times, is being designed as well.
But Audi is not neglecting a patron foe marketplace in Europe and a rest of a universe either. An expansion of a Audi R8 LMS ultra GT3 sports car that especially differs from a stream indication in a area of a back bodywork will start to be delivered to business by quattro GmbH in Feb 2013. Customer teams upheld by Audi Sport patron racing will be starting from a grids of a 24-hour races during a Nürburgring (Germany) and during Spa-Francorchamps (Belgium) in 2013. The increasingly different patron foe module of AUDI AG is complemented by stability a Audi R8 LMS Cup in China that was successfully launched in 2012.
Audi in winter sports: distant some-more than a financial sponsor
Its impasse in winter sports provides Audi with an critical height to benefaction a brand’s sporting opening and impetus to general audiences. For over 25 years, AUDI AG has been a principal unite of a German Skiing Federation (DSV) including all a inhabitant teams – not usually as a financial believer though also as a co-sponsor of a vast array of corner events and campaigns.
The 2012/2013 deteriorate is now saying a 4 rings as a pretension unite of a Audi FIS Ski World Cup in their eleventh year. In addition, after St. Moritz, Bormio, Val d’Isère and Garmisch-Partenkirchen, Audi in 2013 is partial of a Alpine World Ski Championships in Schladming as a presenting unite for as many as a fifth time.
The DSV athletes knowledge a advantages of quattro expostulate whenever they safely transport to training sessions and World Cup events in Audi models. The alpine inhabitant teams from Austria, Bulgaria, Canada, Finland, France, Italy, Liechtenstein, a Netherlands, Norway, Russia, Spain, Sweden, Switzerland and a United States can rest on a energy of a 4 rings off a slopes as well. The cars are done accessible to active athletes, officials and coaches. Furthermore, a sportsmen and sportswomen advantage from a technical expertise of AUDI AG as they frequently use during a breeze hovel core in Ingolstadt to benefit a essential rival advantage in their fiercely rival sport.
At a commencement of a 2011/2012 winter season, Audi assimilated another alpine trend foe on a slopes. The car manufacturer from Ingolstadt has been giving a name to a Audi FIS Ski Cross World Cup, featured around a events, and has so extended a participation in winter sport. With a athletes being pitted opposite any other in approach duels, ski cranky is quite renouned with immature audiences.
Audi as a partner of German Olympic and Paralympic athletes
When a German Olympic and Paralympic athletes were fighting for medals in Vancouver during a commencement of 2010 Audi accompanied them as a partner of a German Olympic Sports Confederation and National Sponsor of a Paralympic Committee Germany. At a Summer Games in London, a German delegations again competed underneath a pitch of a 4 rings.
The partnership was hermetic in Feb 2010 and has duration been extended until a finish of 2016. In London, Audi versed a convey use between a German House and a MS Deutschland journey vessel with a sum of 60 vehicles, including several e-tron models. In addition, a code with a 4 rings presented a TV coverage from England aired on ARD and ZDF and invited athletes and visitors to a dedicated Audi Lounge during a German House.
Five rings are using with 4 rings: Audi is a new car retailer to a International Olympic Committee and equips a swift of a classification in Lausanne and general IOC events with Audi models. Furthermore, corner projects are in development, including a subject of corporate responsibility. The partnership strictly commenced on Jan 1, 2013 and has been contractually concluded for an initial tenure until a finish of 2016.
Audi in soccer: partner of premier general clubs
‘Vorsprung durch Technik’ is a daily messenger of players, coaches and officials of Europe’s premier soccer clubs. Audi and German record champion FC Bayern München have been ‘on a ball’ together given 2002. As a reward partner, Audi provides a bar with 50 vehicles and is benefaction during a track during all Bundesliga matches and other events. Audi and ‘Bayern’ have serve extended their successful partnership off a personification margin as well, as a reward manufacturer formed in Ingolstadt is holding a sum interest of 9.09 percent in FC Bayern München AG. The round of Audi partner clubs also includes a teams from Mönchengladbach, Hamburg, Berlin, Nuremberg and Hoffenheim.
Audi has commitments with top-caliber teams on an general scale as well. Since 2003 a code has been a car partner of record Champions League leader Real Madrid. In return, a code from Ingolstadt is featured during a mythological Estadio Santiago Bernabéu and enjoys promotion rights with a 32-time Spanish champion. The partnership with a general top-class bar FC Barcelona has been in existence given 2006. All a players around super star Lionel Messi have been pushing Audi models ever since, usually like a stream Champions League leader FC Chelsea, that has been a member of a Audi soccer family given 2012. In addition, around a importers, Audi supports AC Milan, Red Bull Salzburg, Grashoppers Zurich and Zenit St. Petersburg and a Japanese inhabitant soccer team.
Another prominence among a soccer commitments of a 4 rings is a Audi Cup that was reason in Munich for a initial time in 2009 and for a second time in summer of 2011. The two-day eventuality featured meetings between horde Bayern München, AC Milan, SC Internacional de Porto Alegre and a successive winner, FC Barcelona, during a Allianz Arena. With a sum audience of 132,000 spectators, a contest was sole out.
Audi in golf: interrelated magnificence
Audi has been successfully concerned in golf for some-more than dual decades. Technology, pattern and sporting opening are hallmarks of each Audi vehicle, that are reflected by a special mindfulness exuded by golf as well.
The joining is centered on a Audi quattro Cup as a world’s many renouned array for pledge golfers. At a invitation of informal Audi partners, education as ‘foursomes with comparison drive,’ in that around 80,000 players attend each year, are reason between Apr and September. The winners validate for a German culmination and a country’s dual best teams afterwards accommodate with their general competitors. This year, a universe culmination will be played in Los Angeles (USA) from Oct 7 to 11.
35,200 visitors watched Anne-Lise Caudal’s approach to feat during a UniCredit Ladies German Open in May 2012. Ever given a initial eventuality of a many critical German ladies’ golf contest that is again being reason this year during Gut Häusern nearby Munich, from May 30 to Jun 2, Audi has been a presenting unite and car partner.
The long-standing partnership with a Süddeutsche Zeitung Business Golf Cup is another critical component of Audi’s golf commitment. For 9 years, a code has been presenting this renouned German contest series, that not usually defines itself as a sporting foe though also as a business height to feature existent business family and to settle new contacts. Furthermore, Audi is again ancillary a German Golf Association (DGV) in 2013 as a disdainful car partner and, during www.mygolf.de, presents a association’s internet offering.
Audi in sailing: Kieler Woche and Audi Sailing Team Germany
Sailing stands for precision, dynamism, aesthetics – and is so a glorious fortify for Audi, not usually in Germany though also in general waters.
The Kieler Woche, that Audi in 2012 accompanied as a reward partner for a third time, is a ideal example. With countless distinguished guest in attendance, on- and offshore activities, a convey and trailer use and a display of “Kieler Woche TV” as one of a week’s highlights a philharmonic in North Germany was again dominated by a 4 rings. Audi’s comment of a joining during a world’s biggest sailing festival is intensely certain and a code is already looking brazen to this year’s event.
Aside from a grand spectacle, Audi has been dedicated to ancillary immature German sailors given 2010. Partnering with a German inhabitant sailing team, that appears underneath a name of Audi Sailing Team Germany, a automaker provides 50 vehicles to a athletes and is featured with a trademark on group wear, sails and vessel hulls. The long-term design is to gradually rise a skills of a German talents for bigger challenges. The Olympic Games in London in summer of 2012 noted their initial benediction of fire.
Six boats of a Bavaria B/one form recently started sailing underneath a Audi dwindle as well. The boats will be competing during several sailing events and as partial of a Audi Club Offensive Sailing assistance to foster unrestrained for this illusory sport. For example, a whole Bavaria-B/one swift will be used to reason races for partners and business of AUDI AG during a Kieler Woche as partial of a Audi sailing experience. In addition, a dedicated B/one World Cup sailing foe will take place in a general partial of a Kieler Woche.
Audi as a informal partner: commitments in soccer, ice hockey and basketball
On a informal level, Audi is a arguable believer of sports as well. For some-more than a decade, a code has been partnering with a ice hockey bar ERC Ingolstadt and is featured with a 4 rings during a home Saturn-Arena.
With a soccer players of FC Ingolstadt 04, who wear a 4 rings on their chests, Audi has had a long-standing partnership. The home games of a second-league bar are reason during a Audi Sportpark that was non-stop in 2010. As a partner of a Audi Schanzer Soccer School that organizes children’s and girl camps Audi has insincere shortcoming for a subsequent era as well.
The support supposing to a basketball dialect of FC Bayern München by a Audi Region South is a many new joining in a brand’s portfolio. Since a commencement of a Bundesliga deteriorate in Oct 2011, a joining climbers have been holding their home matches during a Audi Dome. Together with a bar Audi has redesigned and converted a Rudi-Sedlmayer-Hall built in 1972 into a new home of a veteran and girl teams.
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