Seeing Munich through different eyes: The ‘Map of Big Love’ presented by MINI and Google.

Munich. There are many ways to see a city – and it’s
precisely this diversity that makes urban life so appealing. MINI is
now presenting a unique new way to explore a city through the themes
that users interest most: From ‘Mood Boosters’ and ‘Conscious Living’
to the ‘City as Playground’ as well as through the very personal eyes
of six MINI Friends. The ‘

Map of Big
offers a multi-lense view on Munich by
linking the favorite places of these MINI Friends to varied curated
routes and content.

The digital experience points to the many sides of urban life. ‘The
‘Map of Big Love’ thrives on community exchange and the belief that
looking at things from different perspectives leads to enrichment for
everyone,’ says Bernd Körber, Head of MINI. ‘Just as the MINI
increases the fun of urban mobility on every trip, the new hub leads
to precisely those destinations that make a city particularly lovable.’

‘We are thrilled to help MINI bring their colourful and optimistic
attitude to life by using Google Maps Platform’, explains Achim
Rietze, Strategy Lead, Creative Works, Google. ‘Thanks to the new
WebGL-powered Maps features like Cloud-based Maps Styling, users can
see how different the world can be and explore new perspectives on Munich’.

It’s a great starting point for anyone who wants to see Munich in a
unique way. The routes are curated by six MINI Friends and offer some
fresh inspiration. For example you can follow tennis pro Carina
Witthoeft on her trail to the outdoor skate park at Hirschgarten and
it’s full pipe, which is reminiscent of the first skate parks in
California in the 70s’. Or visit ‘Sugar Mountain’ a former factory
site of a concrete plant in Obersendling with an impressive tower
colorfully designed by artist Lakwena in collaboration with MINI. If
you are interested in the stops of the British Designer Paul Smith,
have a look at one of his favorite galleries, where you can get
‘brilliantly designed posters for the 1972 Olympic which are quite
difficult to find.’ Of course you can also see the designers ‘one-off
show car, the ‘MINI Strip’ at the MINI Pavillon, located in the city
center of Munich.

WebGL-powered Maps: The ‘Map of Big Love’ relies on Google Maps
Platform and the Maps Javascript API. The new Maps features that use
this low-level browser API were introduced in March 2021 and enable
3D map experiences. The WebGL Overlay View allows rendering 3D
objects directly on the map, which opens up new storytelling possibilities.

In case of queries, please contact:

Corporate Communications
Julian Kisch, Press Spokesperson Product Communication MINI
Tel.: +49-89-382-38072

Andreas Lampka, Head of Communication MINI
Tel.: +49-89-382-23662

Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW Motorrad
Tel.: +49-89-382-35108

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
BMW Group is the world’s leading premium manufacturer of automobiles
and motorcycles and also provides premium financial and mobility
services. The BMW Group production network comprises 31 production
and assembly facilities in 15 countries; the company has a global
sales network in more than 140 countries.
In 2020, the BMW Group sold
over 2.3 million passenger vehicles and more than 169,000
motorcycles worldwide. The profit before tax in the financial year
2020 was € 5.222 billion on revenues amounting to € 98.990
billion. As of 31 December 2020, the BMW Group had a workforce of
120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction,
from the supply chain through production to the end of the use phase
of all products.