Seeing Munich by opposite eyes: The ‘Map of Big Love’ presented by MINI and Google.

Munich. There are many ways to see a city – and it’s
precisely this farrago that creates civic life so appealing. MINI is
now presenting a singular new approach to try a city by a themes
that users seductiveness most: From ‘Mood Boosters’ and ‘Conscious Living’
to a ‘City as Playground’ as good as by a really personal eyes
of 6 MINI Friends. The ‘


Map of Big
Love
offers a multi-lense perspective on Munich by
joining a favorite places of these MINI Friends to sundry curated
routes and content.

The digital knowledge points to a many sides of civic life. ‘The
‘Map of Big Love’ thrives on village sell and a faith that
looking during things from opposite perspectives leads to improvement for
everyone,’ says Bernd Körber, Head of MINI. ‘Just as a MINI
increases a fun of civic mobility on each trip, a new heart leads
to precisely those destinations that make a city quite lovable.’

‘We are anxious to assistance MINI move their charming and optimistic
opinion to life by regulating Google Maps Platform’, explains Achim
Rietze, Strategy Lead, Creative Works, Google. ‘Thanks to a new
WebGL-powered Maps comforts like Cloud-based Maps Styling, users can
see how opposite a universe can be and try new perspectives on Munich’.

It’s a good starting indicate for anyone who wants to see Munich in a
singular way. The routes are curated by 6 MINI Friends and offer some
uninformed inspiration. For instance we can follow tennis pro Carina
Witthoeft on her route to a outside movement park during Hirschgarten and
it’s full pipe, that is suggestive of a initial movement parks in
California in a 70s’. Or revisit ‘Sugar Mountain’ a former factory
site of a petrify plant in Obersendling with an considerable tower
colorfully designed by artist Lakwena in partnership with MINI. If
we are meddlesome in a stops of a British Designer Paul Smith,
have a demeanour during one of his favorite galleries, where we can get
‘brilliantly designed posters for a 1972 Olympic that are quite
formidable to find.’ Of march we can also see a designers ‘one-off
uncover car, a ‘MINI Strip’ during a MINI Pavillon, located in a city
core of Munich.

WebGL-powered Maps: The ‘Map of Big Love’ relies on Google Maps
Platform and a Maps Javascript API. The new Maps comforts that use
this low-level browser API were introduced in Mar 2021 and enable
3D map experiences. The WebGL Overlay View allows digest 3D
objects directly on a map, that opens adult new storytelling possibilities.

In box of queries, greatfully contact:

Corporate Communications
Julian Kisch, Press Spokesperson Product Communication MINI
Tel.: +49-89-382-38072
E-mail: [email protected]

Andreas Lampka, Head of Communication MINI
Tel.: +49-89-382-23662
E-mail: [email protected]

Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW Motorrad
Tel.: +49-89-382-35108
E-mail: [email protected]

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