Stellantis and Jeep® Lead a Motor City Pride Parade

September 17, 2021

, Auburn Hills, Mich.

Detroit will again uncover off a colors of a rainbow this weekend, Sept. 18-19, celebrating lesbian, gay, bisexual, transgender and doubt (LGBTQ) enlightenment during Motor City Pride, an annual two-day festival and march that is a largest LGBTQ entertainment in Michigan.

As a lead unite of a festival and parade, Stellantis and a Jeep® code will applaud a longstanding joining to LGBTQ employees, communities, business and issues.

The parade, that starts during noon during a intersection of Fort and Griswold streets on Sept. 19 and ends during Hart Plaza, will underline dual Jeep Wrangler 4xe SUVs, as good as a Jeep Gladiator and an all-new Detroit-built Jeep Grand Cherokee L – a initial ever Grand Cherokee with 3 rows of seats.

All Jeep vehicles in a march will have specifically designed rainbow grille inserts, with one of a Jeep Wrangler 4xe SUVs wrapped with messages of hope, acceptance and support from Stellantis employees and Jeep code amicable media fans and followers.

This year’s grand marshals are essential workers.

“Motor City Pride is an critical approach for Stellantis and a Jeep code to applaud a different and thorough work enlightenment and to uncover a joining to a different business and communities,” pronounced Jim Morrison, Vice President, Jeep Brand – North America. “Over a 80-year history, a Jeep code has led a approach in leisure and authenticity, and we are unapproachable to lead this year’s march with a specifically wrapped Jeep Wrangler 4xe to uncover a continued longstanding support for Motor City Pride and a LGBTQ community.”

The energy behind a sponsorship of Motor City Pride is a company’s LGBTQ Business Resource Group, Prism.

Prism is one of 11 Business Resource Groups during Stellantis representing a operation of affinity communities, including African ancestry, Hispanic, Asian, LGBTQ, veterans, Middle Eastern, disabled, Native American and women. 

Stellantis Business Resource Groups are employee-directed and away and collectively pursue initiatives that raise a Stellantis North America work enlightenment by focusing on career growth of members, celebrating multicultural differences and bringing value to a association and outmost communities by volunteer, free and vital activities.

The association was famous as a personality among U.S. employers for providing domestic partner advantages to a employees in 2000 and has consistently achieved high scores on a Human Rights Campaign’s Corporate Equality Index given a benchmark was established.  

The association recently warranted suggestive confirmation of a farrago caring when a editors of a reputable DiversityInc repository named Stellantis to a magazine’s 2021 list of Top 50 Companies for Diversity.
Motor City Pride
Motor City Pride is Michigan’s largest honour jubilee with some-more than 40,000 participants in an array of honour events. Motor City Pride is an wholly volunteer-run classification with a goal of swelling recognition by pride.
Jeep Brand
Built on 80 years of mythological heritage, Jeep is a authentic SUV with capability, craftsmanship and flexibility for people who find unusual journeys. The Jeep code delivers an open invitation to live life to a fullest by charity a full line of vehicles that continue to yield owners with a clarity of certainty to hoop any tour with confidence. Jeep Wave, a reward owners faithfulness and patron caring module that is accessible to a whole Jeep lineup, is filled with advantages and disdainful perks to broach Jeep owners a pinnacle caring and dedicated 24/7 support.

The Jeep car lineup consists of a Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To accommodate consumer direct around a world, all Jeep models sole outward North America are accessible in both left- and right-hand expostulate configurations. Jeep is partial of a portfolio of brands offering by heading tellurian automaker and mobility provider Stellantis. For some-more information per Stellantis (NYSE: STLA), greatfully revisit

Follow Jeep and association news and video on:
Company blog:
Media website:
Jeep brand:
YouTube: or