Nissan: Nissan fastest rising automotive brand

  • Nissan rises to 49th place in Interbrand study, adult from 56th final year and 90th place in 2011
  • Value of a Nissan code increases by 19% to $9.082 billion

YOKOHAMA, Japan – Nissan has been named one of a world’s many profitable brands for 2015, according to Interbrand, a world-leading code consultancy. In a Best Global Brands Study, expelled currently by Interbrand, Nissan ranked 49, adult from 56 in 2014 and 90 with a code gratefulness of $3.819 billion from a company’s initial coming on a list in 2011. Nissan is a fastest-rising automotive code in this year’s study.

“Nissan’s fast climb in 5 brief years from place 90 to now 49 shows we’re personification in a right spaces and enchanting with consumers while always remaining authentic,” pronounced Roel de Vries, Nissan corporate clamp boss and tellurian conduct of Marketing and Brand Strategy. “Growing a tellurian code that’s sparkling and innovative is an constituent partial of a company’s success.”

The investigate cited a strength of Nissan’s rendezvous with millennials, effective sponsorship opportunities and customization offerings among a drivers of a company’s code health and again named them a “Top Riser.” The value of a Nissan code was estimated during $9.082 billion, an boost by 19 percent from final year’s estimated value of some-more than $7.6 billion.

The investigate also applauded Nissan drumming into sponsorship opportunities to strech younger audiences, including a UEFA Champions League activation in 2015 and NBC’s “The Voice.” It also highlighted a company’s customization and personalization of products, citing a new U.S. JUKE Color Studio, and innovative new tenure schemes for LEAF buyers in Europe, as applicable ways to bond with today’s consumer.

The Best Global Brands investigate is Interbrand’s annual news on a world’s many profitable brands. Interbrand’s routine looks during a ongoing investment and government of a code as a business asset, holding into comment financial performance, a purpose of code in a squeeze preference routine and a strength of a brand.

For some-more information about Interbrand’s 2015 Best Global Brand Study, greatfully revisit http://www.bestglobalbrands.com/.

About Nissan Motor Co., Ltd.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is partial of a Renault-Nissan Alliance. Operating with some-more than 247,500 employees globally, Nissan sole roughly 5.32 million vehicles and generated income of 11.38 trillion yen (USD 103.6 billion) in mercantile 2014. Nissan delivers a extensive operation of some-more than 60 models underneath a Nissan, Infiniti and Datsun brands. Nissan leads a universe in zero-emission mobility, dominated by sales of a LEAF, a initial mass-market, pure-electric car and a best-selling EV in history.

For some-more information on a products, services and joining to tolerable mobility, revisit a website during http://www.nissan-global.com/EN/

 

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