DELHI, India – Datsun showcased the Datsun GO-cross Concept for the first time in India at the Delhi Auto Expo 2016.
The crossover concept is the brand’s vision for a potential Datsun GO/GO+ family expansion into high-growth markets, adding a sense of style, adventure and fun to the expo line-up.
Datsun Executive Design Director Koji Nagano says: “Although it is a pure show car at the moment, the Datsun GO-cross Concept is designed to meet the needs and preferences of a new generation of drivers. They are young, ambitious, fun-loving people ready to take the next stop in their lives.”
The brand is also displaying enhanced versions of the Datsun GO and Datsun GO+, equipped with accessories to meet the demands of customers who want a more personalized ride.
Also at the pavilion is the legendary Datsun Bluebird 1600 SSS (510) rally car, which raced in the United States and brought motorsports glory to the brand in the early 1970s.
Sharing space is a special Datsun GO-Rally show car created by a group of passionate Japanese engineers and designers who were inspired by Datsun’s rich history in motorsports, bringing an interpretation of what a modern rally car could be.
Another unique model on the stand is the Datsun GO+ Smart, which features two gaming consoles in the rear of the popular MPV that give more versatility and entertainment options to families.
The brand’s display at this year’s Delhi Auto Expo complements a new campaign called #ISayYes aiming to reach out and engage the youth of India. The Datsun display is open to the media on February 3-4, and then to the public from February 5-9.
For more information on Datsun, please visit Datsun.com.
About Datsun
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA. The new Datsun brand stands for Dream, Access and Trust. The overall Datsun customer offer includes a worry-free ownership experience at competitive cost, accessible services, with transparent pricing and dealership proximity. Datsun cars are on sale now in India, Indonesia, Russia and South Africa
Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all.” The introduction of a lightweight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the “Son of DAT” – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
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