Jeep® Brand Celebrates 80 Years by Building an Electric Present and Future

July 15, 2021

, Windsor, Ontario

On Jul 15, 1941, a former Willys-Overland Co. hermetic a agreement with a U.S. War Department to start prolongation of a initial troops Jeep® vehicle. Eighty years later, a Jeep code thrives around a universe with a product choice that continues to enhance into new segments, a clinging village of tellurian business and a function of 4xe electric car record as a healthy expansion of 80 years of capability leadership.

“We’re celebrating a 80th anniversary by stability to pierce ceiling and forward,” pronounced Christian Meunier, Jeep Brand Chief Executive Officer. “We’re expanding a portfolio into new segments, with a 3-row Jeep Grand Cherokee L, while environment a clever foothold in a reward SUV market, with a all-new Wagoneer and Grand Wagoneer. Next in a sparkling tellurian product tube is a introduction of a all-new Jeep Grand Cherokee, that will be equipped, for a initial time, with plug-in-hybrid 4xe technology. We are entirely committed towards a prophesy of 0 glimmer future, and by 2025 we will be charity a zero-emission entirely electric Jeep 4xe in each SUV segment.”

To applaud a anniversary and to honour this 0 glimmer vision, a Jeep code posted currently on a amicable media channels a 8oth Anniversary chronicle of a Jeep Life Electrified video that debuted during a 2021 Stellantis’ EV day. The video showcases a singular inlet of a foundation of a Jeep code by a couple’s adore story. The square intertwines Jeep code vehicles, destiny record and a Jeep tellurian community, to settle a guarantee for a brighter destiny ahead. The square facilities a new strain “Give me a Future,” achieved by Bastille. 

“We are committed to make Jeep a greenest and many sparkling SUV brand. The foundation of a Jeep lineup will concede commuters to transport usually on electric power, delivering an fit and fun on-road knowledge and charity an ability to suffer even some-more off-road capability in scarcely finish silence,” pronounced Meunier.

This 0 glimmer prophesy is another poignant miracle in a 80-year story of a code that continues to be tangible by a clarity of community, alfresco freedom, pioneering suggestion and groundbreaking 4×4 innovations. 

12 Key ‘Moments’ in 80 years
Put 100 Jeep SUV enthusiasts from around a universe together and ask them to name a many noted moments in a shining story of a Jeep code and it’s doubtful that any of them would respond with a same answers. Below is a list of some of a many critical moments for a Jeep code from those 8 noted decades.

1. 4xe is a new 4×4
The expansion of a Jeep code accelerated in this 80th anniversary year with a attainment of 4xe, a Jeep brand’s disdainful and exclusive function of foundation applications to rise and furnish a many capable, fun and modernized 4×4 vehicles in a world, including a all-new Jeep Grand Cherokee, that will be introduced during a 2021 New York International Auto Show.

As a idol of a brand, a Jeep Wrangler 4xe is heading a brand’s foundation offensive. Jeep Wrangler’s Trail Rated® 4×4 capability is done probable by a hermetic waterproof battery container and wiring that can perform in a toughest conditions. Powered by a 2.0L I-4 DOHC direct-injection turbo PHEV, a 4xe sports considerable 375 horsepower and 470 pound-feet of present torque. With 4.8 Le/100 km, a pushing operation of 592 kilometres, acceleration from 0-96 km/h in usually 6 seconds and E-Selec pushing modes, this is a many capable, powerful, efficient, eco-friendly and technically modernized Wrangler ever, which, since of a still electric power, can now some-more entirely douse a owners in inlet drives.

2. The new American premium
The all-new 2022 Wagoneer and Grand Wagoneer take a reward SUV into uncharted territories of style, comfort and adventure. The eight-passenger Wagoneer and Grand Wagoneer paint a reward prolongation of a Jeep brand, wrapped in a worldly and authentic new design. They build on a abounding birthright of reward American craftsmanship, birthright and refinement, while delivering a best-in-class patron knowledge with a apartment of reward tenure perks that go over elementary VIP service. This reward approach, and a use of eloquent heading technology, also expands into vehicles such as a all-new Compass, a all-new Grand Cherokee L and a arriving all-new Grand Cherokee, set to entrance during a New York Auto Show in Aug 2021.

3. Global expansion
During a final decade, a Jeep code has stretched a tellurian product charity with new nameplates, such as a compress Jeep Renegade and a all-new Jeep Gladiator, a many able Jeep lorry ever. The code also stretched a prolongation footprint, permitting business in markets such as Europe, Brazil, India and China to suffer locally-assembled Jeep code vehicles. This different product portfolio and extended prolongation footprint, with 10 plants in 6 countries authorised a Jeep code to quadruple sales in a camber of 10 years. 

4. The ultimate in traction and handling
In 1999, dual new four-wheel-drive systems were introduced. The Quadra-Trac II complement offering an innovative complement that transfers torque back to front and side to side, definition expostulate torque is immediately accessible to all 4 wheels – assuring ultimate traction and doing during all times and underneath all resources though motorist input. When Quadra-Trac was total with a new Vari-Lok front and back on-going axles, that broach distant some-more torque to a circle with softened grip, a outcome was a new Quadra-Drive system.

5. Jeep Grand Cherokee literally breaks through in Detroit
On Jan 7, 1992, during a North American International Auto Show in Detroit, Chrysler President Bob Lutz gathering a initial new Jeep Grand Cherokee ZJ off a Jefferson prolongation line, along a streets of a city and by a potion front doorway of a Cobo Hall, signifying a breakthrough reward SUV. Grand Cherokee offering upscale interior appointments, on-road ride, doing and comfort though losing any of a off-road capability that had done a Jeep code a legend.

6. The birth of a legend
The attainment of a Jeep Wrangler in 1986 answered a public’s enterprise for a compress SUV with some-more quadruped comforts. It featured a reduce centre of gravity, softened doing and a some-more gentle interior. It set a fashion for one of a many dear – and able – Jeep vehicles of all time. Although a Wrangler common a informed open-body form of a CJ-7, it contained few common tools with a famous predecessor. Mechanically, a Wrangler had some-more in common with a Cherokee. On Aug. 5, 1987, usually over a year after a introduction of a Wrangler, American Motors Corporation was sole to a Chrysler Corporation and a renouned Jeep Brand became a partial of Chrysler’s Jeep / Eagle Division.

7. The world’s initial compress SUV – Cherokee
The appetite predicament of 1979 spurred a growth of a smaller 4×4. The 1984 Jeep Cherokee XJ was designed from a belligerent adult and was a world’s initial compress SUV. Using a unibody structure, a car was many smaller than a prototype nonetheless defended 90 percent of a interior space. The car featured a shift-on-the-fly Command-Trac four-wheel-drive system.

8. Wagoneer creates a strange reward SUV
In 1963, Jeep Wagoneer was a strange reward SUV that total four-wheel expostulate with an involuntary transmission. Featuring options that were, adult until then, usually accessible in high-end newcomer cars, a Wagoneer altered what people approaching of a four-wheel-drive vehicle. This broadened a marketplace and interest of 4×4 vehicles and combined a complicated SUV, one that was advertised as “All-New, All-Jeep.” Two decades later, a Jeep code launched a Grand Wagoneer, that brought a 4X4 reward knowledge to a subsequent turn with customary facilities such as leather upholstery, atmosphere conditioning, AM/FM/CB radio, sound insulation and timber graining.

9. Jeep Jamboree – a “Granddaddy” of all 4-wheel events
In 1953, a initial Jeep Jamboree took place during a Georgetown Divide in California, attracting 55 vehicles and 155 participants. This event, orderly by Mark Smith, demonstrated usually how many owners of Jeep code vehicles adore removing together for fun, intercourse and 4×4 adventure. While Jeep Jamboree proudly binds events on trails all over a United States, one of a many renouned is a Rubicon Trail, that traverses a Sierra Nevada towering operation in California — arguably a many exhausting 27 kilometres (17 miles) of off-roading journey anywhere. Few brands on earth have left on to beget as many loyalty and joining from a village as a Jeep brand. In each dilemma of a globe, on each day, there are displays of passion from owners and fans.

10. The initial SUV
In 1946, Willys-Overland introduced a industry’s initial all-steel-body hire car – a Willys Wagon – though a genuine groundbreaking news was in 1949 when four-wheel expostulate was combined to a car to emanate a initial SUV. Capable of carrying 7 passengers in comfort, hauling load and rebellious even a toughest trail, a Willys Wagon was a diversion changer. The Brooks Stevens-designed Wagon was in prolongation for scarcely 20 years—longer than any other contemporary American car of a day.

11. A Jeep 4×4 for a masses
The 1945 CJ-2A became a world’s initial light-duty four-wheel-drive car accessible in mass apportion to a ubiquitous public. While a CJ-2A common a simple design of a MB, there were several important improvements. These enclosed a fold-down tailgate, side-mounted gangling tire, incomparable headlights and a appetite take-off unit.

12. An idol is innate in wartime
In 1941, Willys-Overland was awarded a agreement to be a primary retailer of a new 1/4-ton troops car by a U.S. Government. Over 350,000 of these Jeep MBs would be constructed by 1945 and would be a basement for a municipal Jeep CJ that would start prolongation even before a fight was over.
Stellantis (NYSE: STLA) is one of a world’s heading automakers and a mobility provider, guided by a transparent prophesy to offer leisure of transformation with distinctive, affordable and arguable mobility solutions. In further to a Group’s abounding birthright and extended geographic presence, a biggest strengths distortion in a tolerable performance, abyss of knowledge and a wide-ranging talents of employees operative around a globe. Stellantis will precedence a extended and iconic code portfolio, that was founded by visionaries who infused a brands with passion and a rival suggestion that speaks to employees and business alike. Stellantis aspires to turn a greatest, not a biggest, while formulating combined value for all stakeholders, as good as a communities in that it operates. 

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