Honda Automobiles: Innovative 2017 Honda Ridgeline Pickup Leads a Flock in New Super Bowl Commercial

  • 60-second blurb comforts strain by Queen, achieved by some doubtful and memorable co-stars
  • Directed by Bryan Buckley, creator of some-more than 40 Super Bowl ads
  • Extensive multiplatform debate to support launch of new TV mark
  • Consumers can enter to win a initial expostulate of new Honda lorry during “Camp Ridgeline”

Honda now offering a hide look of a brand’s blurb for Super Bowl 50 starring a rarely innovative 2017 Honda Ridgeline pickup, a machiavellian herding dog and a group of sheep singing a classical Queen song, “Somebody to Love.” Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see a 60-second spot, “A New Truck to Love,” during a third quarter, though a interesting blurb is now accessible for observation in a entirety on Honda’s YouTube channel (

Directed by Oscar-nominated executive Bryan Buckley — dubbed “King of a Super Bowl” for his purpose in bringing to life some-more than 40 commercials for a large diversion — a new Honda blurb imagines how a rustic competence use one of Ridgeline’s accessible features, a industry’s really initial bureau truck-bed audio system, enabling strain to play outward a truck. This poses a question, “What if his sheep schooled how to sing?” with a blurb display a sheep being forsaken off by a new Ridgeline and afterwards behaving a classical Queen strike after a rustic departs.

The mark signals not usually Honda’s lapse to a Super Bowl, though a lapse of a all-new Ridgeline to market. A pickup distinct any other, Ridgeline’s innovative comforts embody a accessible truck-bed audio complement and a customary in-bed storage case and dual-action tailgate — all industry-exclusive features.

“Great Super Bowl spots are interesting for a fans while communicating an essential value of a product, and we trust a Honda Ridgeline blurb accomplishes both objectives in thespian fashion,” pronounced Jeff Conrad, comparison clamp boss and ubiquitous manager of a Honda Automobile Division. “With so many lorry buyers ardent about football, a large diversion is a ideal environment to deliver a all-new Ridgeline, and a particular comforts that make it a ultimate tailgating vehicle.”

“A New Truck to Love” Storyline and Direction
Acclaimed executive Bryan Buckley was comparison to move this story to life, both for his knowledge in formulating interesting Super Bowl ads with a beautiful, cinematic feel and his ability to emanate a nuanced comedic tinge Honda was seeking with this spot.

Created and constructed by RPA, group of record for Honda, “A New Truck to Love” was shot regulating genuine sheep and a lerned sheep dog. The special effects were constructed staying loyal to a anatomy and healthy function of sheep. This enclosed investigate of a transformation of sheep’s mouths to establish how their facial muscles competence conflict while singing.

Camp Ridgeline and Additional Campaign Elements
The Super Bowl mark kicks off a new multiplatform debate that will effectively re-launch a Ridgeline truck, including activations opposite several platforms, screens and online properties. As partial of a digital campaign, Honda will take over a ESPN and MSN home pages on Sun., Feb. 7, and Mon., Feb. 8. Short videos will be posted to Honda’s amicable channels before and after a Super Bowl highlighting a truck’s new features. A lead era label will run on Twitter via Feb for users who would like to pointer adult for additional information on a all-new Ridgeline.

Unique to a Ridgeline campaign, and a initial for a Honda code for a new-vehicle launch, is a event for consumers who ask additional information on a new Ridgeline on to enter a sweepstakes for a possibility to win a outing to “Camp Ridgeline” — a ride-and-drive knowledge on May 21 during Rio Cibolo Ranch in San Antonio, TX. Ten sweepstakes winners will suffer a three-day, two-night knowledge with a guest, to embody round-trip coach-class airfare, hotel accommodations, dishes and appearance in a “Ride-and-Drive” Event. To enter and for full manners and details, visit:

Honda during a Super Bowl
The all-new 2017 Ridgeline radio mark outlines a Honda brand’s initial central Super Bowl blurb given 2014 and Super Bowl 48’s “Hugfest,” compelling reserve and generating poignant amicable rendezvous during and after a large game. During Super Bowl 46, Honda’s “Matthew’s Day Off” mark starred a obvious coming-of-age impression to bond with a 2012 CR-V’s childish aim audience.

Redesigned and Re-engineered 2017 Honda Ridgeline
Fresh from a heralded tellurian entrance on Jan. 11 during a North American International Auto Show in Detroit, Mich., a all-new Ridgeline is slated to launch in a initial half of 2016 during Honda dealerships nationwide. The 2017 Ridgeline builds on a singular and still industry-exclusive comforts that debuted in a award-winning first-generation Ridgeline in 2005. With higher on-road manners and a spacious, stretchable interior — a 2017 Ridgeline adds a lorry bed audio complement to a already industry-first In-Bed Trunk® and Dual-Action Tailgate. Ridgeline will join Honda’s stretched lineup of innovative light-truck models, including a HR-V crossover, a CR-V and Pilot SUVs and a Odyssey minivan. Honda warranted a new all-time record for U.S. light-truck sales in 2015, with sales adult 11.7 percent to 661,188 units as Honda also set a new altogether record with sales of 1.4 million cars and trucks.

The Ridgeline is grown by Honda’s North American pattern and engineering teams in Ohio and California, and will be constructed exclusively during a Lincoln, Alabama, automobile and engine plant, alongside a Pilot and Odyssey regulating domestic and globally sourced parts.

The strange Ridgeline was named 2006 Motor Trend Truck of a Year and 2006 North American Truck of a Year and surfaced J.D. Power and Associates’ Automotive Performance, Execution and Layout (APEAL) investigate in a midsize pickup shred for 3 uninterrupted years.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American automobile buyers by approximately 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Accord, Civic, Fit and CR-Z, along with a HR-V Crossover and Pilot and CR-V sport/utility vehicles and a Odyssey minivan.

Honda has a longest-lasting cars1 of any mainstream automotive code in America, and has been producing automobiles in America for some-more than 30 years and now operates 18 vital production comforts in North America. In 2014, some-more than 97 percent of all Honda vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.

1 Longevity formed on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988–2012 for Honda and non-luxury competing brands.