August 5, 2021
, Auburn Hills, Mich.
As a “Talladega Nights: The Ballad of Ricky Bobby” outlines a central 15th anniversary this week, Dodge is following adult a brand’s strike 2020 “Family Motto” beginning with a all-new “Life Lessons” campaign. “Life Lessons” debuts a 30-second mark opposite television, in further to a 60-second chronicle and shorter forms opposite digital.
The spot, set in Talladega in 1982 (if 1982 had a Dodge Durango), facilities Gary Cole reprising his purpose as Reese Bobby, who uses a highway as his classroom as he drives son Ricky Bobby and his companion Cal Naughton Jr. to propagandize in a Dodge Durango R/T Blacktop Tow N Go (Granite with Dual Carbon Stripes). The video also includes a 2021 Dodge Charger R/T Scat Pack Widebody (Sinamon Stick) and a 2021 Dodge Challenger SRT Hellcat Widebody (White Knuckle with Satin Black hood).
Reese tosses difference of knowledge (and semi-legal fireworks!) toward a boys, including “Life takes 50% aplomb and 60% stupidity;” “Take it from your daddy. Just since we grow up, doesn’t meant we need to give up” and “The many absolute force in a star is love. Ha, ha, ha, no, it’s not! It’s hot, nasty, badass speed!”
“Given a implausible response to a ‘Family Motto’ debate from a Dodge code final year, we wanted to follow it adult with a all-new ‘Life Lessons’ campaign,” pronounced Olivier Francois, Global Chief Marketing Officer, Stellantis. “As with a initial spot, we wanted ‘Life Lessons’ to stay authentic to both a Dodge code and to a strange film. We were means to accomplish this try with Sony Pictures as it outlines a 15th anniversary of a strange film, in further to an extraordinary register of artistic allies, including Sony Music and AC/DC, Applebee’s, Wonder Bread, Old Spice and Mountain Dew.”
“One of a ‘Life Lessons’ for those of us during Dodge is always essay to give enthusiasts what they ask for, so in further to giving them some-more from ‘Talladega Nights: The Ballad of Ricky Bobby,’ final year we launched 3 700-plus-horsepower flesh cars with a new Challenger SRT Super Stock, Durango SRT Hellcat and Charger SRT Hellcat Redeye,” pronounced Tim Kuniskis, Dodge Brand Chief Executive Officer, Stellantis. “Together, these vehicles contain Dodge, a automotive industry’s many absolute brand. Lesson learned.”
The Dodge brand’s “Life Lessons” and “Family Motto” (released in Oct 2020) were combined in partnership with GSDM.
For some-more than 100 years, a Dodge code has carried on a suggestion of brothers John and Horace Dodge. Their change continues currently as Dodge shifts into high rigging with flesh cars and SUVs that broach unequaled opening in any of a segments where they compete.
2021 outlines a year that Dodge is strong into a pristine opening brand, charity Hellcat-powered, 700-plus-horsepower SRT versions of each indication opposite a lineup. For a 2021 indication year, Dodge delivers a drag-strip winning 807-horsepower Dodge Challenger SRT Super Stock, a new 797-horsepower Dodge Charger SRT Redeye, a many absolute and fastest mass-produced sedan in a world, and a new 710-horsepower Dodge Durango SRT Hellcat, a many absolute SUV ever. Combined, these 3 flesh cars make Dodge a industry’s many absolute brand, charity some-more horsepower than any other American code opposite a whole lineup.
In 2020, Dodge was named a “#1 Brand in Initial Quality,” creation it a initial domestic code ever to arrange No. 1 in a J.D. Power Initial Quality Study (IQS). The Dodge code also ranked No. 1 in a J.D. Power APEAL Study (mass market). These formula are ancestral since it outlines a initial time a domestic code has warranted tip spots in both J.D. Power studies in a same year.
Dodge is partial of a portfolio of brands offering by heading tellurian automaker and mobility provider Stellantis. For some-more information per Stellantis (NYSE: STLA), greatfully revisit www.stellantis.com.
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