Eager anticipation of DTM home round at Norisring

Only 75 kilometers, as the crow flies, separate the Audi headquarters in Ingolstadt and the race track in the heart of Nuremberg. Accordingly, there is a large fan community of employees and followers who support the Audi line-up year after year. In 2013, the Audi Sport Teams Abt Sportsline, Phoenix and Rosberg are leaving no … Read more

Top accolade for Audi R8 in “red dot award” 2013

Of more than 4,600 products and projects entered from 54 countries, the winners included 22 car models. The jury comprises 37 experts from 24 countries. The award acknowledges not just aesthetic form, but also pioneering trends and the designers’ innovations. “It is designed and elaborated to an extraordinarily high level. Its proportions are balanced, it … Read more

Audi takes positive stock of the Kieler Woche

For about a week, Audi shaped the scene in Kiel and along the Kieler Förde. 1,000 test drives by visitors took place in the current Audi models, 25 Audi Q7 vehicles of the trailer service ensured smooth switching between the various boat classes, fans again experienced the fascination of sailing with support by Audi at … Read more

Leading the way in lighting technology: The new Audi Matrix LED headlights

Audi Matrix LED technology splits up the LED high-beam headlights into numerous individual, small diodes working in conjunction with lenses or reflectors connected in series. Managed by a responsive control unit, they are activated and deactivated or dimmed individually according to the situation. This means they always supply high-precision illumination and achieve the maximum possible … Read more

Audi Summer Concerts 2013 opens

Yesterday evening Klaus Florian Vogt and Emily Magee, led by the Ingolstadt-born conductor Patrick Lange, interpreted arias and duets from the opera “Die tote Stadt” by the composer Erich Wolfgang Korngold, who spent much of his life in exile. The tenor, recent recipient of the European Culture Prize, and the American soprano also sang excerpts … Read more

Jürgen Partenheimer pays Audi a visit

Launch of the exhibition “Jürgen Partenheimer. The Visit” represents the second part of the “Audi hosts the Pinakothek der Moderne” cooperation. The cooperation kicked off with the “Design Icons” exhibition in the Audi Forum Neckarsulm; now customers and visitors to Ingolstadt can view an exhibition of works by Jürgen Partenheimer that was devised especially for … Read more

Quotes after the Audi victory at Le Mans

Dr. Wolfgang Ullrich (Head of Audi Motorsport): “That was the most difficult race I’ve experienced in my 15 Le Mans years. One reason, no doubt, was having to see a young race driver from Denmark lose his life this weekend. We’re feeling with his family. But the race itself was unusual too. For 24 hours … Read more

e-tron quattro wins again at Le Mans

As expected, the twelfth triumph for the four rings at Le Mans was one of the most difficult and hardest-fought ones. Following a change in the regulations that was made at short notice, the three Audi R18 e-tron quattro cars on average were able to do two laps less on one tank filling than their … Read more

Mood at Le Mans anniversary dampened

Two tragic deaths clouded the mood at Audi on Saturday at Audi: At Le Mans, Aston Martin driver Allan Simonsen succumbed to the injuries he sustained in a serious accident shortly after the start. At the VLN race on the Nürburgring-Nordschleife, ‘Wolf Silvester’ died at the wheel of an Opel Astra presumably due to health … Read more