Of more than 4,600 products and projects entered from 54 countries, the winners included 22 car models. The jury comprises 37 experts from 24 countries. The award acknowledges not just aesthetic form, but also pioneering trends and the designers’ innovations. “It is designed and elaborated to an extraordinarily high level. Its proportions are balanced, it has perfect poise and its aesthetics are of high caliber,” declared the jury as its reasons for choosing the Audi R8.
“Choosing new directions in design first of all involves questioning every design with a critical eye,” commented Audi chief designer Wolfgang Egger. “The design process often resembles a dynamic car trip, with all its highs and lows. For innovative creation to take place, things repeatedly need to be looked at from a variety of perspectives and new solutions invented without losing sight of the brand’s DNA.” The R8 perfectly embodies this blend of tradition and vision. This ultimately leads to a design that generates a high affinity and emotional bond among Audi customers and points to the shape of things to come.