“You Know You Want a Truck” with Technology and Stuff

“You Know You Want a Truck” with Technology and Stuff

2014-10-30

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Oshawa, Ontario (Thursday, Oct 30, 2014) – Can a lorry make we some-more appealing? Chevrolet’s new “You Know You Want a Truck” web videos advise that maybe it can, if a lorry is a all-new midsize Chevrolet Colorado, that comes customary with a lot of “technology and stuff.”

The contingent of videos, accessible on Chevrolet’s YouTube channel, advise that owning a lorry competence change a perceptions of their drivers – even creation them some-more rugged, constant and dateable. The spots underline a array of genuine people, not actors, in focus groups, online dating, and the Health and Beauty aisle of a supermarket to expostulate home what it unequivocally means to be a “Truck Guy.”

“In a jaunty spirit, a films try a thought that we all gulf a wish to possess a versatile truck,” pronounced Bob McClelland, code director, Chevrolet in Canada. “The all-new Chevrolet Colorado will concede people to learn a lorry man stealing inside all of us.”  

“Many business have questions about how a lorry fits into their lifestyle, deliberation if their needs for technical features, excellence and reserve will be met. The Colorado gives a resoundingly certain answer to all those questions by charity a capabilities business pattern in a truck, offset with a refinement, maneuverability and record they want. ”

In a video series, cameras exhibit that indeed there is an middle lorry man in everybody including housewives, mature people, kids and group with beards.

With a midsize dimensions, modernized technologies and things including class-leading power, towing and fuel economy, Colorado is a ideal choice for business who wish a character and capability of a pickup in a maneuverable, fuel fit package.

The Colorado began shipping to dealers final month. With a introduction of a Colorado, Chevrolet will offer business some-more choices than any other pickup lorry brand, including midsize, full-size light avocation and heavy-duty pickups.

About Chevrolet in Canada

Founded in 1911 in Detroit, Chevrolet is now one of a world’s largest automobile brands, doing business in some-more than 140 countries and offered some-more than 4.9 million cars and trucks a year. Chevrolet provides business with fuel-efficient vehicles that underline energetic performance, fluent pattern and high quality. More information on Chevrolet models can be found during www.chevrolet.ca, on Facebook during http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.

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