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New image spot focuses on sustainable production and international projects at Volkswagen
Continuing the “Think Blue. Book.” campaign launched in March 2013, Volkswagen is presenting a new image spot and the first print ads. The focus is on the brand’s goals for sustainable production (“Think Blue. Factory.”) as well as national and international projects dealing with environmental protection.
“Lower environmental impact – Greater sustainability – Reaching goals together” – these are the key messages of the new spot presented in the familiar playful approach that takes up the Volkswagen brand’s environmental goals such as reducing production-related emissions by 25nbsp;percent. Once again, the leitmotif for the design and dramaturgy of the spot is the “Think Blue.” book, which not only contains pages on “Think Blue. Factory.” but also includes extracts on the natural-gas runabout econbsp;up! as well as photos of the “youthinkgreen – jugend denkt um.welt” initiative and the international fuel saving championship.
Like the earlier clip about the eco up!, the new “Think Blue.” image spot uses stop motion technology. This technique involves the use of individual images of stationary objects which create the illusion of motion when viewed in a series. The paper landscape used in the spot was created as a haptic model and transformed into 3-D by CGI (computer-generated-imagery).
In addition, two new print ads on the sustainable model range and the “Think Blue.” approach are also being released as part of the latest campaign. BlackBoardBerlin holds the campaign budget. Further spots and print motifs will follow over the coming months.