The MINI Electric as a company car: Biogena takes over the largest MINI Cooper SE fleet.

Munich. On Saturday, 17 July 2021, the employees of
361° Health Company Biogena took delivery of their new fully electric
MINI Cooper SE (power consumption combined: 17.6 – 15.2 kWh/100 km
according to WLTP, 16.9 – 14.9 kWh/ 100 km according to NEDC). The
Austrian family-owned company, which is known for the development,
production and marketing of premium micronutrient preparations, offers
its employees modern and sustainable driving pleasure with up to 135
kW/184 hp. Biogena has been pursuing a sustainable strategy for years,
which includes ecological products, reforestation and efficient
environmental protection, therefore it fits perfectly with the British
premium brand. At the beginning of the year, Biogena gave every
employee the opportunity to order a petrol-branded MINI Cooper SE as a
company leasing vehicle. By ordering the 82 vehicles in total, the
company is sending out a further signal for electric mobility and
sustainability and is now also giving employees the opportunity to
experience local emission-free driving fun.

“The pulsating performance of the E-MINI is a perfect match for
the passionate spirit of the Biogena team,” explains Biogena
Managing Director Julia Ganglbauer.

With the MINI Cooper SE, electric mobility in urban traffic is
combined for the first time with the brand-typical characteristics of
the original in the premium segment of small cars. Since its market
launch in 2020, more than 30,000 units have already been sold
worldwide. These figures are particularly underlined from the first
half of 2021, when global sales of all electrified MINIs are already
at more than 15 percent.

 

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson Product
Communication MINI
Tel.: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communication MINI
Tel.:
+49-89-382-23662
E-mail: andreas.lampka@mini.com

Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW
Motorrad
Tel.: +49-89-382-35108
E-mail: jennifer.ruckenbrod@bmwgroup.com

 

Fuel consumption, CO2 emission figures and power consumption were
measured using the methods required according to Regulation VO (EC)
2007/715 as amended. They refer to vehicles on the automotive market
in Germany. For ranges, the NEDC figures take into account
differences in the selected wheel and tyre size, while the WLTP
figures take into account the effects of any optional equipment.

All figures are already calculated on the basis of the new WLTP
test cycle. NEDC values listed have been calculated back to the NEDC
measurement procedure where applicable. WLTP values are used as a
basis for the definition of taxes and other vehicle-related levies
that are (also) based on CO2 emissions and, where applicable, for
the purposes of vehicle-specific subsidies. Further information on
the WLTP and NEDC measurement procedures is also available at www.mini.de/wltp can be found.

For further details of the official fuel consumption figures and
official specific CO2 emissions of new cars, please refer to the
“Manual on the fuel consumption, CO2 emissions and power consumption
of new cars”, available at sales outlets, from Deutsche Automobil
Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

 

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and
more than 169,000 motorcycles worldwide. The profit before tax in the
financial year 2020 was € 5.222 billion on revenues amounting to €
98.990 billion. As of 31 December 2020, the BMW Group had a workforce
of 120,726 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.

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