Munich/Berlin. It’s been almost two years since we’ve
been able to experience that special festival feeling in Berlin. It’s
about time to come together, to share moments and feelings, to dance
and talk, and while still taking precautions against Corona, to be
able to enjoy some normal life. On the 17th and 18th September 2021
it’s finally happening – the PureCrafted festival presented by
BMW Motorrad invites you to a collective celebration of music and
motorbikes in the Sommergarten of the Messe Berlin.
And this year, too, visitors and music fans can look forward to
some real live music gems.
“Everything is changing” is the single that announces the return
of Kadavar, after a short creative break. The bone-dry, stoner rock
boys from Berlin have also released an album called “The Isolation
Tapes” and will certainly rock the stage again.
Jupiter Jones from the Eifel region are experiencing a double
revival. Their single “Still” is one of the best-known
German-language radio hits of recent history and there is practically
no-one who can’t sing along with the chorus. This can also be put to
the test next month.
This year’s musical booking is rounded off by plenty of power
from Berlin with the
punk band Smile And Burn, Sofia Portanet,
Betterov, with indie rock from Dublin from the Pillow Queens and
plenty of guitars riffs from the Nitrogods, Odd Couple
and
The Picturebooks.
As announced in May, visitors can also look forward to two other
absolute highlights: one of the best live bands in the world, The
Hives from Sweden, as well as the multi-talented Englishman Jake Bugg,
who will be bringing his latest album “Saturday Night,
Sunday
Morning” (which will be released in 2 week) with him.
Custom bikes in the Wheels Area and everything around new
heritage in the General Store.
Of course, PureCrafted is more than just music.
Away from the stage everything is centred on motorcycles and the scene
around them. The Wheels Area is packed with inspiring custom bikes
waiting to be discovered. The exceptional bike builders include Hookie
Co., JvB Moto and WalzWerk. Alongside further highlights and specials
from the custom bike world which will be announced in the next few
weeks, the General Store rounds off the program of the
PureCrafted festival. Here, you will find a showcase of fashion
and lifestyle accessories from for example, Blundstones, BadBold
and Ondura, all focused on new heritage culture.
From Cinema to a Portrait Exhibition, to a Kids Parcours
–
PureCrafted is for large and small and all the senses.
For the return of the event to Berlin we’ve managed
to round off the already packed program with some special features.
The Lisbon Motorcycle Film Festival is taking over the cinema of the
Messe Berlin to present selected motorcycle films and even a world
premiere: for the first time ever the director’s cut of the film “The
Wall” will be screened. The portrait exhibition “People of the Mile”,
photographed by Benedict Redgrove and presented by the Movember
project and Malle London, shows portraits of bike people. These photos
will be auctioned at the end of the festival and the proceeds will go
to the Movember Foundation to help men’s health.
And last but not least there will be a whole range of games,
adventure and excitement for the kids. This will be provided by
Zwergstadt who have created the Kids Parcours.
Advance ticket sales for PureCrafted is running at high revs.
The tickets can be bought at www.pureandcrafted.com. The
ticket for the whole event costs 55.00 € until 8th August and 65.00 €
afterwards, the day ticket for Friday is 30.00 €, for Saturday 40.00
€. As everyone’s health safety is the number one priority, the
whole event will comply with all Covid-19 regulations and protective measures.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries, please contact:
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Tel.:
+49-89-382-57505, Tim.Diehl-Thiele@bmw.de
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW
Motorrad
Tel.: +49-89-382-35108, Jennifer.Ruckenbrod@bmwgroup.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad,
the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 31
production and assembly facilities in 15 countries; the company has a
global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles
and more than 169,000 motorcycles worldwide. The profit before tax in
the financial year 2020 was € 5.222 billion on revenues amounting to €
98.990 billion. As of 31 December 2020, the BMW Group had a workforce
of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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