Munich. After 70 years in Frankfurt am Main, a IAA
engine uncover will take place for a initial time in a BMW Group’s home
city of Munich. Over a 6 days from 7 – 12 Sep 2021,
exhibitors will showcase their latest innovations and plead the
mobility of a destiny with trade professionals and members of the
public. The categorical topics of a IAA MOBILITY 2021 will be circular
economy, sustainability and civic mobility.
The IAA is looking to strike adult discourse with visitors during various
locations in a Bavarian informal collateral – both a traditional
muster halls and a Open Space done adult of Munich’s most
appealing city squares. Visitors who can’t be there in chairman can
live-stream a IAA or locate adult with events regulating available coverage.
With a Open Space theatre for new mobility concepts, a IAA will
emanate an simply permitted format for visitors and take a personal
mobility of a destiny to where it will take place – in a heart of
a city. On city squares in a centre of Munich, such as
Marienplatz, Odeonsplatz or Max-Joseph-Platz, visitors will be means to
try a latest vehicles and innovations from obvious carmakers,
and get concerned in live discussions and an endless entertainment
and informative programme.
The BMW Group will be a largest exhibitor during a IAA and will
acquire visitors to a halls during a muster grounds, to BMW’s
“four-cylinder building” headquarters, BMW Welt and a BMW Museum,
and to a BMW Hubs exploring a themes of sustainability and
round economy during Max-Josef-Platz in front of a Bavarian State Opera.
“The IAA is exploring a hurdles of mobility in a destiny and
offers an critical forum for a ideas and concepts that carmakers
are entrance adult with,” says Jens Thiemer, Senior Vice President Customer
and Brand BMW. “BMW wants to be partial of a contention and is penetrating to
actively offer solutions. To this end, we are regulating a IAA to give
insights into a visions of augmenting sustainability, a coherently
devised round economy and civic mobility. We are mouth-watering show
attendees to take partial in an open contention – in chairman during a BMW
Hubs in Munich and digitally around a world.”
“Climate insurance and personal mobility are not a counterbalance in
terms,” emphasises Maximilian Schöberl, General Representative of BMW
AG and Head of Group Communications and Politics during a BMW Group.
“Our association is regulating new technologies, innovations and our
cutting-edge vehicles to accommodate a final of multitude for greater
sustainability – though holding personal mobility divided from people.”
Open Space: a forum for information and
The new Open Space eventuality judgment sees a IAA
branching out over a uncover halls for a initial time and opening up
to a wider audience. Across a network of hip, complicated Labs in Munich,
exhibitors will plead destiny mobility with members of a public.
The BMW Group is seeking to reason an open contention with trade
professionals and a open during dual locations in a city.
BMW Sustainability Lab
The BMW Group has set
itself a twin goals of slicing CO2 emissions from
prolongation by 80 per cent adult to 2030 and bringing a sum of around
10 million entirely electric vehicles onto a roads over a subsequent ten
years or so. In addition, a aim is to revoke CO2
emissions per automobile over a march of their lifecycle by during slightest a
third. The BMW Group is also committed to putting in place a most
tolerable supply sequence in a whole of a automotive industry.
How these aims can be achieved is a concentration of a BMW Sustainability
Lab. The spotlight here extends over a growth of locally
emission-free vehicles; a BMW Group is holding a holistic proceed to
sustainability, and that means also addressing amicable sustainability,
materials procurement, supply bondage and amicable shortcoming when it
comes to both a village as a whole and a employees.
“As a reward manufacturer, we wish to be a personality in
sustainability,” explains Maximilian Schöberl, referencing the
integrated BMW Group Report, that creates a company’s goals
pure to all. “With a concentration on sustainability, we are helping
a sourroundings and assembly a amicable responsibility. Premium will in
destiny be noticed in terms of sustainability and obliged movement –
and these dual aspects will be inextricably related during a BMW Group.”
At a BMW Sustainability Lab on Max-Joseph-Platz, new technologies
and innovations grown to boost a sustainability of mobility
in a destiny will be suggested and discussed.
Overarching sustainability themes will be presented in an emotionally
enchanting proceed with a assistance of robots relocating adult and down a runway (the
Sustainability Catwalk) and avatars in several video clips.
The robots are interactive. Visitors can feed them tokens to access
information on areas such as electric mobility and round economy.
The drudge projects a answers onto an LED screen.
The RE: BMW Circular Lab – Re:think, Re:use, Re:duce and
The IAA serves as a laboratory for future
mobility, and here a BMW Group will play a pivotal partial with its
sustainability-oriented proceed opposite a board. The RE: BMW
Circular Lab will try this theme area in larger depth. The
goal: to find solutions for a new era. The method: collaborative. The
The RE: BMW Circular Lab is a hybrid knowledge and communications
height focusing on round pattern and round economy. Its mission
is to emanate awareness, bargain and engagement, and to take the
open with us on a tour to a round economy. Innovative ideas
and new visions take centre theatre here.
“The aim of BMW is to determine mercantile interests with a natural
ecosystem,” says Jens Thiemer. “We will grasp this by a new way
of thinking, by reuse and by regulating fewer and some-more recyclable
materials.” A round economy will assistance BMW to grasp an even
larger grade of sustainability in a future.”
At a RE: BMW Circular Lab, a BMW Group is mouth-watering visitors to
a IAA to join a association on a tour to try and figure the
destiny together according to a simple beliefs of round pattern –
“Re:think, Re:use, Re:duce and Re:cycle”. A array of workshops will
give participants a possibility to knowledge round economy and
round pattern during tighten quarters: how can tools and materials be
comparison and sum to good outcome according to a beliefs of
round design? Here, “circular heroes” will give users the
eventuality to familiarize themselves with a beliefs of circular
pattern in a light-hearted, artistic though still content-centric way.
The area of a Munich exhibition
drift set aside for carmakers to betray new vehicles and innovations
is called a Summit. The BMW Group is represented here by a series of
Here, visitors can knowledge a two
new BMW electric vehicles – a i4 and iX – in chairman for a first
time. The i4 is a entirely electric gran coupé. Equipped with BMW eDrive
technology, a four-door indication has a operation of adult to 590 kilometres
(BMW i4 eDrive40*: electric energy consumption: 20-16 kWh/100 km
(WLTP); CO2 emissions: 0 g/km. *Estimated figures, not yet
The new BMW iX is a product of a vision. It is purpose-built for
electric mobility and can grasp a operation of adult to 630 kilometres with
a fit all-wheel expostulate complement (BMW iX xDrive50*: electric power
consumption: 23.0-19.8 kWh/100 km (WLTP); CO2 emissions: 0
g/km. *Estimated figures, not nonetheless strictly confirmed.)
Like a i4, a iX is also due to come onto a marketplace in November
this year. The IAA gives visitors their initial possibility to try the
dual electric vehicles in person.
The BMW Hub also focuses on a serve growth of vehicles
powered by a hydrogen fuel-cell expostulate system. The BMW Group is
piloting a second era of this expostulate complement form with a BMW
i Hydrogen NEXT. This all-electric automobile – that is currently
undergoing contrast in bland conditions – uses hydrogen as an energy
source, converting it into energy in a fuel cell. At a IAA, the
automobile (based on a BMW X5) will be on uncover during a BMW Hub and BMW
Welt, and in movement as a convey in a Blue Lane joining a uncover locations.
BMW Motorrad: an determined member of a civic mobility
As good as a dual new electric BMW models,
visitors to a company’s mount will also find a latest highlights
from BMW Motorrad. These play an determined purpose in a BMW Group’s
proceed to building innovative mobility solutions in a future.
BMW Motorrad will have a sum of 3 pioneering models on display
during this year’s IAA. These embody a BMW CE 04 electric scooter with
a totally re-thought design. The CE 04 distinguished a world
premiere on 7 Jul 2021, and a IAA will now give a wider public
a possibility to perspective and come into hit with it.
In serve to a emission-free BMW CE 04 scooter, BMW Motorrad is
also phenomenon dual other sparkling judgment studies during a IAA. These
entirely electric mobility concepts for a destiny have been developed
privately for use in civic spaces and to accommodate a preferences and
mandate of a people who live there.
The categorical captivate of a MINI HUB at
a IAA is a MINI Urbanaut, an innovative vision of space for future
mobility. First presented during #NEXTGen 2020, a Urbanaut will appear
during a MINI HUB in a Open Space in indication form and so give visitors
their initial earthy knowledge of a car. The signature MINI
characteristics are ecstatic into a destiny of mobility in
admirably re-interpreted form. The MINI Vision Urbanaut epitomises
a “Clever Use of Space” and provides an answer to a needs of
destiny cities and lifestyles.
The electrically powered MINI Vision Urbanaut offers a user a host
of MINI moments: “Chill” gives them a kind of shelter and civic oasis;
“Wanderlust” provides a road-trip companion; and “Vibe” creates a
assembly place for friends and family.
To this end, a interior has been totally reimagined and given an
intensely comfortable and cosy ambience by a use of sustainable
materials such as cork for a flooring and steering circle and
recycled textiles for a seats. The rebate in a series of
member tools enclosed and a miss of leather and chrome underscore
a Vision’s concentration on sustainability.
Visitors to a Open Space can representation a highlights of a MINI
Vision Urbanaut during tighten quarters. Among them are a rotating
driver’s seat, a dashboard that lowers and can spin into a daybed, and
a steering circle that extends when a applicable MINI impulse is
initiated. Another considerable underline is a opening/closing
functionality of a windscreen, that combines with a daybed to
emanate a “Street Balcony”.
BMW Startup Garage Hub
Visitors can get adult to
speed on a BMW Startup Garage during a BMW Startup Garage Hub. An
muster showcases a preference of innovative startups that are now
partial of a BMW Startup Garage intrigue and already play a vital purpose in
A live representation eventuality – one of a highlights of a programme – will
take place on 9 September. This one-hour uncover will see innovative
immature companies from around a universe presenting their standout
technologies in a area of sustainability.
The startups were comparison and assessed as partial of a Open Call 360°
Sustainability Challenge. The finalists are given entrance to a BMW
Startup Garage’s try customer programme, opening adult a opportunity
for a long-term retailer relationship.
The BMW Group launched a BMW Startup Garage as a try client
section in 2015. Since then, some-more than 100 immature record companies
have upheld by a programme, with investment volumes exceeding
2.8 billion US dollars.
The aim of a BMW Startup Garage is to yield early entrance to new
technologies and innovations focusing on destiny mobility. Recently
founded companies worldwide can pointer adult to take partial in a programme
during a BMW Startup Garage site www.bmwstartupgarage.com.
BMW “four-cylinder” building and BMW Welt
go-to locations for IAA visitors this year embody a bright BMW
“four-cylinder” building and circuitously BMW Welt and BMW Museum.
The unconventional exhibition, experience, and eventuality space of BMW Welt
will yield a largest salon during a IAA. Here during a BMW Group’s
knowledge world, visitors can admire many of a tide models from
a BMW, MINI, Rolls-Royce and BMW Motorrad brands.
A new muster on sustainability during a BMW Museum is opening for
a IAA. Covering a 1,000-square-metre area, it will give visitors the
possibility to learn some-more about electric vehicles and how a coherent
round economy proceed can revoke CO2 emissions from
production. The muster will stay open over a IAA and run for
17 months in total.
Blue Lane: low-emission couple between a IAA
Visitors can strech a exhibitors’ several event
locations around a Blue Lane. Just underneath 12 kilometres in length, this
track by a centre of Munich links all a BMW locations, from
a IAA uncover halls with a several BMW Hubs, to BMW Welt and a Open
Space areas including BMW’s Sustainability Lab and RE: BMW Circular
Lab located during a Bavarian State Opera.
In a exam area for electric, hybrid and hydrogen-powered vehicles,
visitors can knowledge for themselves trailblazing innovations
focusing on mobility and emission-free driving. The Blue Lane links
automobile trade and internal open transport.
The BMW Group digital universe during a IAA
fans incompetent to attend a IAA in chairman can follow a world’s largest
engine uncover live around IAA Mobility Virtual or tide a recorded
coverage after on. The BMW Group has set adult a dedicated digital
channel for this use that will concede it to beam online visitors
around all a BMW locations and themes.
People attending BMW’s Summit events digitally will declare the
display of a latest vehicles, can find out some-more about
sustainability and round economy in a Hubs and Labs, attend
presentations and discussions on a destiny of mobility and learn more
about innovations. The BMW Group will have an online participation across
a IAA and entice attendees to attend interactively. Visitors
can record on as an avatar and try a BMW Group’s digital universe with