Munich. To applaud 50 years of informative commitment,
BMW is fasten army with Acute Art to trigger a singular exhibition:
For a initial time ever a eminent BMW Art Car Collection is shown
in protracted existence (AR). On Jul 21, a plan is launched around the
giveaway Acute Art app, imprinting a initial time that a digital rolling
sculptures are permitted for everybody all around a universe during any time.
Initiated by French competition automobile motorist and art backer Hervé Poulain
and recognised in partnership with a owner of BMW Motorsport
Jochen Neerpasch, a initial BMW Art Car was consecrated when both
asked Alexander Calder to pattern Poulain’s BMW competition automobile in 1975. Since
then, 19 distinguished artists from around a universe have designed BMW
automobiles of their times, all creation intensely opposite artistic
statements and reflecting a informative and chronological growth of
art, design, and technology. On a arise of 50 years of BMW Group
Cultural Engagement, a Art Cars are finally entering a digital
area and can probably be staged in this unconditionally immersive 360°
exhibition: indoors, outdoor and in any plcae a user desires.
On Jul 21, a initial BMW Art Cars can be gifted around a App:
Alexander Calder (BMW 3.0 CSL, 1975), Michael Jagamara Nelson (BMW M3,
1989), Ken Done (BMW M3, 1989), Matazo Kayama (BMW 535i, 1990), Esther
Mahlangu (BMW 525i, 1991), Jeff Koons (BMW M3 GT2, 2010) and John
Baldessari (BMW M6 GTLM, 2016). From afterwards on, serve BMW Art Cars
will be integrated in a Acute Art App each dual weeks. On time for
a Art Basel in Basel all Art Cars will be enclosed in a App.
1. Scan a QR formula (in a PDF attached) regulating your smartphone and
download a Acute Art
App around a App Store or Google Play.
2. Open a Acute Art
app and name “BMW Art Cars”, name a automobile and afterwards a “place”
3. Point your phone towards a building and daub to place
a work. Drag your finger opposite a shade to stagger and scale it.
The Acute Art app uses cutting-edge record that works best on
high-end phones with a latest software. The inclination upheld are
iPhone X or above, and Samsung Galaxy S8 or equivalent. The app
requires a phone with a smallest of 4GB of memory and Apple iOS 11 or
Android 8.0 Oreo (API 24) handling system. For some-more information,
greatfully revisit acuteart.com.
The BMW Group is committed to ancillary and facilitating culture,
partnering with universe eminent institutions and artists. Through
mutual honour and curiosity, BMW is joining people by culture
opposite a creation – both physically and virtually. This is because BMW is
partnering adult with Acute Art: to pull a earthy bounds of art
by exploring a middle in a opposite dimension.
“The BMW Art Cars are an essential partial of a DNA of BMW’s
50-year-long informative engagement. Finally, they are entering the
digital area and can be permitted everywhere and for everyone. we am
vehement about a partnership with Acute Art as we both essay for
creation and slicing corner technology. we can‘t wait to place a Art
Cars in my vital room and get behind a circle of these exceptional
masterpieces!”, says Pieter Nota, member of a Board of
Management of BMW AG obliged for Customer, Brands and Sales.
Acute Art collaborates with a world’s leading
contemporary artists, providing entrance to cutting-edge technologies
that concede them to interpret their artistic prophesy into new digital
mediums – including virtual, protracted and churned realities. Today’s
immersive media give arise to new possibilities for a prolongation and
placement of art and a attainment of protracted existence makes
probable wholly new muster formats.
“We are anxious about this partnership with BMW, a association that has
demonstrated an well-developed fasten to technological creation and
art over decades” says Jacob De Geer, CEO of Acute
Art. “Acute Art was founded on a prophesy of democratising
art and bringing it to places where it could not be before. In these
severe times we have to find new solutions. The collaboration
with a BMW Group will feature a sell between technology,
pattern and art. Together we will try destiny landscapes involving
today’s many innovative minds operative in these fields.”
Acute Art’s partnership with a BMW Group will make a Art Cars
digitally manifest anywhere in a universe for a really initial time.
Through a app, they can be away displayed, or users can also
arrangement mixed vehicles together during a same time. To this end, the
genuine Art Cars were delicately scanned from all angles regulating a
photogrammetry methodology, capturing each fact of a artists’
involvement on a car’s surface. Finally, a cars were assembled
digitally to emanate an accurate illustration of a Art Cars in AR.
During Art Basel in Basel, Switzerland, a BMW Group will celebrate
50 years of informative fasten with this singular interactive
muster during Kunstmuseum Basel on Sep 21. The BMW Art Car by
Alexander Calder will be on arrangement and a specifically combined augmented
existence area will entice guest to knowledge a digital Art Cars in
a Acute Art App on-site.
For serve questions greatfully contact:
BMW Group Corporate and Governmental
Head of Cultural Engagement
Telephone: +49 89 382
Email: [email protected]
Head of Communications
+44 203 751 0563
Email: [email protected]