The art of speed

Mountain championships, continuation races, Formula 1, Spa, Daytona, Sebring and Le Mans after Le Mans – no matter what series, no matter what lane – Porsche’s racing victories shaped a bread and butter of Erich Strenger’s work. As a freelance striking designer, from 1951 he designed sales catalogues, driver’s manuals, advertisements as good as a good many printed materials on interest of a sports vehicle manufacturer. But his categorical passion were a racing posters that he designed for Porsche between a years of 1951 and 1987. Large, charming and with complicated typographic elements, he portrayed a excellence moments of Porsche motorsport.

The posters etch Porsche’s racing victories opposite a globe

In a early days of a immature company, a racing successes were a categorical writer to a growth of a code image. Sportiness, speed and reliability: Porsche had any goal of apropos eminent around a universe for these values. Since radio sets were not nonetheless hackneyed and as Porsche did not have a good understanding of income to spend on advertising, a immature association took advantage of a promotion generated by a motorsport successes.

After any critical victory, a racing executive consecrated a design. The posters were displayed in Porsche showrooms and workshops, shortly ornate immature people’s bedroom walls and, over time, became most sought-after collector’s pieces.

In line with a sign “Win on Sunday, sell on Monday”, a racing posters mostly had to be finished underneath huge time pressure. Sunday was competition day, so a posters indispensable to be delivered prohibited off a press on a Monday. In these predigital times, good credentials was therefore crucial.

Erich Strenger mostly constructed as most of a pattern as probable before a finish of a race, concluded on a breeze with Porsche, and afterwards had to supplement in a hero and his racing vehicle as shortly as a outcome was known. If there wasn’t nonetheless a sketch of a winning car, a photographer obliged had a prolonged night forward of him. The slides had to be prepared for observation by a morning so that a advertisers could name a absolute picture for a new poster.

Endless creativity: a new print for any victory

Strenger designed roughly any feat from scratch. Some of a images were also used mixed times, such as an early print from 1951. Featuring a streamer “Porsche proclaims new victories”, it paid reverence to a Le Mans category feat as good as several racing wins in a USA and Morocco.

From a beginning, Strenger followed his unmistakable, rarely complicated style, characterised by a undying pattern language. He mostly incorporated a country’s colours and flags into his posters, played with shapes, colours and symbols, and always found new ways of regulating typography to communicate messages. Strenger also drew his possess motifs or headed out to sketch new Porsche models with his camera. 

Strenger’s lavish creativity, his prudent craftsmanship and his adore of a vehicle led to an endless life’s work that has had a durability outcome on a picture of Porsche around a world. He was also concerned in building a undying Porsche logo, that is still partial of a company’s corporate pattern to this day.

Together with racing motorist and automotive publisher Richard von Frankenberg, who in a early 1950s began conducting open family work for Porsche underneath a instruction of Huschke von Hanstein, Strenger also grown and supervised a “Christophorus” patron repository as conduct of graphics. Although a tenure might not have existed during a time, he was an consultant in corporate publishing.

His adore of Porsche tangible his work

Erich Strenger not usually internalised a brand, a values and messages, though also lived by them. He bought his initial Porsche, a red 356, behind in 1951. This tighten tie meant that a partnership between Porsche and Strenger lasted for over 3 decades. In his debate imprinting a 30th anniversary of a team-work with Strenger, a Member of a Executive Board for Sales and Marketing during a time, Lars R. Schmidt, remarked that “one of a categorical hurdles when operative together with a striking engineer or an agency, namely explaining what drives us and pinpointing accurately what we wish – in other words, a lecture – was simply not an emanate interjection to a common adore for a product.”

Learn some-more about Erich Strenger in Episode 7 of a 9:11 magazine.