Honda Automobiles: An Alternative to a World of ‘Meh’ Hybrids – New Marketing Campaign Introduces a Stylish, Sophisticated, Fuel-Efficient and All-new 2019 Honda Insight

  • New “Fight Mehdiocrity” debate shatters preconceived notions that good looks and opening need to be sacrificed for good fuel economy
  • All-new Honda Insight offers worldly sedan styling with class-leading newcomer space, uncompromised load room and a 55 mpg1 city EPA rating

A multi-channel debate for a all-new 2019 Honda Insight (https://automobiles.honda.com/insight) commencement today, promises a much-needed choice to a “Meh” hybrid automobile competition. Similar to a word “Blah,” a tenure “Meh” is a ordinarily used countenance for a miss of excitement. In a new “Fight Mehdiocrity” campaign, (https://honda.us/WorldofMeh) Honda highlights a aberration of a all-new Insight, with a worldly and zodiacally appealing sedan styling – while portraying other cars in a category for a feelings they enthuse – Meh. Ugh. Blah.

The “Fight Mehdiocrity” debate creates it transparent that drivers don’t need to scapegoat a enterprise for styling, performance, newcomer space and load room to grasp good gas mileage. “Fight Mehdiocrity” will atmosphere on radio starting now and by a tumble – when a debate expands to Honda amicable and digital platforms, including a array of amicable videos that will etch a ‘Meh’mobiles’ featured in a TV campaign.

“Our new selling debate introduces a all-new Honda Insight as simply a good sedan to denote that a hybrid automobile can be a pleasing thing,” pronounced Susie Rossick, Assistant Vice President of Honda Marketing during American Honda Motor Co., Inc. “We have combined a debate to uncover that with a Honda Insight, we can have a fuel-efficient automobile but compromising good styling and fun-to-drive performance.”

“Fight Mehdiocrity” Campaign Elements

The 2019 Honda Insight selling debate starts airing on inhabitant TV starting Jul 23rd, featuring a :30 ad patrician “World of Meh” (https://honda.us/WorldofMeh). To element inhabitant efforts, a brew of high impact out of home ads will announce a sleek, stylish Insight in pivotal markets, including Los Angeles, New York and San Francisco, and in one of a many heavily-trafficked places in a world, outward New York City’s Macy’s Herald Square nearby a famed Penn Station.

This fall, a Insight campaign’s print, digital and amicable media extensions ramp up. To maximize awareness, a Insight will be featured in homepage takeovers on sites such as Yahoo!, MSN and YouTube surrounding vital sporting events including a NFL Kickoff, NBA Opening week and a Honda sponsored Little League World Series. The use of amicable video and abounding mobile ad units in this debate are dictated interest to a younger, active audience. The Insight also will be integrated into several Gimlet lifestyle podcasts to prominence a advantages of hybrid record by local storytelling content.

The 2019 Honda Insight

The all-new neatly styled, tech-savvy and rarely fuel fit 2019 Honda Insight offers business a reward pushing experience, well-developed fuel economy and modernized customary reserve features. The 2019 Insight combines best-in-class newcomer space, reward interior appointments, upscale styling and a pushing knowledge that distant exceeds a hybrid competition. With 151 horsepower, Insight offers sprightly acceleration, nonetheless receives an EPA city rating of 55 mpg (LX/EX trims). Additionally, a partially low starting cost and inexhaustible turn of customary comforts meant Insight buyers don’t have to concede to save fuel. Available in LX, EX, and Touring trims, all Insight trims come customary with multi-element LED headlights, push-button start, a digital driver’s scale and a Honda Sensing® apartment of modernized reserve and driver-assistive technologies.

Insight joins a Clarity array and 2018 Accord Hybrid as a fifth new Honda electrified automobile introduced over a past year. As a reward compress sedan, Insight is positioned and labelled between Civic and Accord in Honda’s newcomer automobile lineup.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies sole by over 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Fit, Civic, Insight, Accord and Clarity array newcomer cars, along with a HR-V, CR-V and Pilot competition application vehicles, a Ridgeline pickup and a Odyssey minivan.

Honda has been producing automobiles in America for some-more than 35 years and now operates 19 vital production comforts in North America. In 2017, some-more than 90 percent of all Honda code vehicles sole in a U.S. were done in North America, regulating domestic and globally sourced parts.

 

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1. Based on 2019 EPA mileage ratings. Use for comparison functions only. Your tangible mileage will change depending on how we expostulate and say your vehicle, pushing conditions, lithium-ion battery container age/condition and other factors.