Hyundai Motor America sets the stage for its Super Bowl advertising with an integrated marketing campaign kicking off at the AFC Championship game on Sunday, Jan. 23. All-new spots airing in-game will run as an unbranded, viral campaign breaks online, with print, digital and direct marketing elements rounding out the 360-degree program which builds over … Read more
KIA MOTORS AMERICA RECOGNIZED AS “MOST IMPROVED MAINSTREAM BRAND” IN LATEST ALG INDUSTRY REPORT Consumer Confidence Increases Following Launches of 2011 Optima, Sportage and Sorento Kia Motors’ ongoing design-led transformation contributes to rise in brand residual values 2011 Sorento, Sportage and Optima bring outstanding design, value and safety features to respective segments IRVINE, Calif., January … Read more
Steve Janisse named General Manager; Bernd Harling becomes Principal Communications Counsel ATLANTA – January 19, 2011 – Today, Porsche Cars North America (PCNA) announced the appointment of Steve Janisse to General Manager, Public Relations, effective February 1, 2011. Reporting to Detlev von Platen, President and CEO of PCNA, Janisse will oversee all media and public … Read more
More than 10 million viewers watched the 2011 Hyundai Tournament of Champions over its four days of coverage on Golf Channel Jan. 6-9. The 2011 tournament at Kapalua Resorts Plantation Course delivered the highest ratings and viewers since 2008. Overall the Hyundai Tournament of Champions drew a four-round average rating of 0.6 and an average … Read more
Acura announced today that it will launch a social marketing campaign to help promote the all-new 2011 TSX Sport Wagon. The “Compete Like a Pro” campaign, hosted on Acura’s Facebook page, aims to engage action sports athletes to compete by activating their social networks for top votes to win a TSX Sport Wagon. “The TSX … Read more
Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice … Read more
For the first time, Honda is creating a “Power of Dreams Experience” exhibit at the 2011 Sundance Film Festival. The interactive venue will showcase unique Honda products highlighting innovation, environmental leadership and advanced technology. Festival attendees and local residents will have the opportunity to visit the “Honda Power of Dreams Experience” for six days, Fri., … Read more
Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice … Read more
Second Award for the Show-stopping 918 RSR Atlanta, January 13, 2011The Porsche 918 RSR, which was unveiled for the first time at the Detroit Auto Show on Monday, received one of the shows most respected automotive awards—the 2011 NAIAS AutoWeek Editors Choice Award for Best in Show. Porsche marked its return to the Detroit Auto … Read more
Honda will recall 2,277 model year 2010 Accord 4-cylinder and CR-V vehicles in the U.S. to replace an electrical wire harness coupler in the engine compartment. The wire harness coupler could have been damaged during vehicle assembly, which can lead to engine stalling over time. Honda identified this issue through warranty repairs, and no related … Read more