Porsche Announces Transfer of Responsibilities in PR Department

Steve Janisse named General Manager; Bernd Harling becomes Principal Communications Counsel

ATLANTA – January 19, 2011 – Today, Porsche Cars North America (PCNA) announced the appointment of Steve Janisse to General Manager, Public Relations, effective February 1, 2011. Reporting to Detlev von Platen, President and CEO of PCNA, Janisse will oversee all media and public relations, as well as social media, internal communications and product placement. Janisse had led the media relations team at Porsche for the last 18 months. Prior to that, he had spent ten years of his career in various PR functions in the U.S. and Europe with General Motors and Saab.

Bernd Harling, Porsche’s GM of Public Relations for the past seven years, will remain with Porsche in a newly created function as Principal Communications Counsel. Harling, also reporting to von Platen, will mainly focus on helping to raise the visibility and enhance the relevance of Porsche among opinion shaping stakeholders in Porsche’s major markets. In addition, he will work towards an improved synchronization of Porsche’s companywide communications efforts.

Porsche’s updated media and public relations contacts are:

Steve Janisse
General Manager, Public Relations

Gary Fong
Product Communications Manager, Cayenne/Panamera

Dave Engelman
Product Communications Manager, Sports Cars

Tony Fouladpour
Business Communications Manager

Angie Reevers
Corporate Communications Manager

Robin Baker
PR Specialist

Bernd Harling
Principal Communications Counsel


About Porsche Cars North America, Inc

A wholly owned, indirect subsidiary of Dr. Ing.h.c.F.Porsche, Porsche Cars North America, Inc. and its 197 dealers offer U.S. customers some of the most technically advanced and high-performance vehicles in the world. Porsche cars are synonymous with supreme quality accompanied by first-class customer treatment. Also, Porsche is fully and publicly committed to being a leader in significantly lowering emissions, and saving fuel. The company’s guiding credo is “Porsche Intelligent Performance” and the goal is to prove that Porsche’s high performance and efficiency are not contradictory terms. This is nothing new for Porsche, which for 63 years has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations. Obviously, one expects such achievements from the most revered race car brand in the world — one that has accumulated more than 30,000 motorsport victories. Today, PCNA imports the cars that are the product of this great history, including the iconic 911 series, the renowned Boxster and Cayman mid-engine sports cars, the high-end Cayenne sport utility vehicles and the four-door Panamera Gran Turismo cars.

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Note: Photos are available to accredited journalists on the Porsche Press Database at http://press.porsche.com/. Video footage is available to registered users at http://thenewsmarket.com/porsche


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