The recent flooding in Alberta was a disaster that affected the lives of many in the province and had an emotional ripple effect on many across the country and the world.

With the devastation comes a reminder that we can all aid those who have suffered. The focus now is on the massive relief efforts in the southern areas of the province. Ford of Canada, along with local Alberta Ford dealers, is there to help.

“We have seen how the people of Alberta and Canadians from across the country have pulled together to help those who have been affected by the severe flooding,” says Dianne Craig, Ford Canada’s president and CEO. “At Ford, we wanted to offer our support as well, and let the people of southern Alberta know that our thoughts are with them during this difficult time.”

Donation and Volunteers

Ford has matched a donation made by the Alberta Dealers Association for a total contribution of $100,000 to the Canadian Red Cross. In addition, Ford dealers in Alberta are providing volunteers, as well as collecting donations and supplies for surrounding communities. Several Ford F-Series trucks have been provided to deliver these provisions to the areas most affected by the flooding.

Relief Rebate

Ford of Canada and the Alberta Ford Dealer Association are offering additional help to those whose vehicles were lost or damaged in the floods through a $1,000 “Relief Rebate.” The rebate will be offered on both purchases and leases of eligible Ford vehicles, and is open to those with insurance claims on vehicles lost due to the flooding. Further details are available at local Alberta Ford dealers.

Also, Ford Credit Canada customers who were affected by the flood may receive help in the form of delayed payments through the Blue Oval’s disaster relief program. More information on this is available at

Do you have any inspirational stories regarding the recent disaster? Please share them below, as we’d love to hear them.