Ram Brand Celebrates Fifth Anniversary of Renowned ‘Farmer’ Commercial and Continued Support of Agriculture Community

October 26, 2018

, Auburn Hills, Mich.

The Ram Truck brand headed to Indianapolis, Indiana, for the 91st National FFA Convention Expo with activities designed to commemorate and celebrate the fifth anniversary of the renowned Ram commercial “Farmer.” Going beyond exhibit space, this year’s Ram Truck presence at the FFA convention featured an exclusive live performance by country recording artist Easton Corbin and the recognition of three finalists of the “The Farmer in All of Us” program, a nationwide social initiative that allowed current FFA members and alumni to nominate and recognize those farmers who have made an impact in their agriculture communities.

“The Ram Truck brand has been an active supporter of the National FFA Organization for more than 60 years, but in the last five years since the premier of ‘Farmer,’ the connection with the FFA and farming communities across the nation has grown even stronger,” said Reid Bigland, Head of Ram Brand. “It is a great pleasure to be among thousands of FFA members, celebrating and honoring deserving individuals for their commitment to agriculture, work ethic, integrity and tenacity.”

Attended by current and future farmers, National FFA Organization members were treated to a live performance by country music recording artist and FFA alumnus Easton Corbin. Corbin took the stage to perform “Farmer in All of Us,” developed with Universal Music Group Publishing in Nashville in collaboration with the Ram brand. The song is inspired by the powerful stirring “So God Made a Farmer” tribute delivered by legendary radio broadcaster Paul Harvey. The video for “Farmer in All of Us” can be found on the Ram Truck brand’s official YouTube channel.

In addition to the special performance by Easton Corbin, the Ram Truck brand and the National FFA Organization recognized three finalists of the “The Farmer in All of Us” program, honoring extraordinary individuals who have made a significant agricultural impact in their communities and who embody the immortal words of Paul Harvey’s iconic “So God Made a Farmer” speech, which Harvey delivered during the National FFA Convention 40 years ago. The three finalists, who attended the FFA convention courtesy of the Ram brand and the FFA, include:

  • Grayce Emmick – Lewisport, Kentucky
  • Jake Ledoux – Thermopolis, Wyoming
  • Arnold Pennoyer – Castorland, New York

The Ram brand’s commitment to agriculture continues to grow with several opportunities and initiatives to support the efforts of the nation’s farmers. From the launch of dedicated Harvest Edition trucks, to the offering of unique dealer incentives for farm-owning customers of the Ram Truck lineup, and through Ram’s relationships with many diverse agriculture brands, customers can take advantage of additional incentives and discounts on purchases, worth thousands of dollars, of farm and ranch equipment and management tools.
Information on the many Ram Truck brand’s agricultural activities and programs can be found at the RAM Life website.
About National FFA Organization
The National FFA Organization is a national youth organization of 669,989 student members as part of 8,630 local FFA chapters in all 50 states, Puerto Rico and the U.S. Virgin Islands. The organization is supported by 513,890 alumni members in 2,290 local FFA Alumni chapters throughout the U.S. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. The National FFA Organization operates under a federal charter granted by the 81st United States Congress and it is an integral part of public instruction in agriculture. The U.S. Department of Education provides leadership and helps set direction for FFA as a service to state and local agricultural education programs. For more, visit the National FFA Organization online at FFA.org and on Facebook, Twitter and the official National FFA Organization blog.
About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with trucks that are proven to last.

Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.
In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.
Ram continues to beat the competition in the most sought-after titles:

  • Over the last 30 years, Ram has the highest percentage of pickups still on the road
  • Highest owner loyalty of any half-ton pickup
  • Highest Ram torque ever – 930 lb.-ft. with Ram 3500 Cummins Turbo Diesel
  • Highest 5th wheel towing capacity – 30,000 lbs. with Ram 3500 Cummins Turbo Diesel
  • Best ride and handling with exclusive link coil rear and auto-level air suspensions
  • Best-in-class fuel economy and longest range with exclusive EcoDiesel – 27 mpg with Ram 1500
  • Best-in-class gas towing – 16,320 pounds with Ram 2500
  • Highest snow plow rating – Ram 2500 and 3500
  • Most luxurious trim available in pickups with Ram Tungsten Limited Edition
  • Most interior space with Ram Mega Cab
  • Most capable full-size off-road pickup – Ram Power Wagon

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

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