2012 Motorist Choice Awards Recognize Three Porsche Models
Atlanta. Porsche has received three top honors in the seventh annual Motorist Choice Awards. In the premium categories, the 911 was ranked top “Active Lifestyle” vehicle; the Cayenne was ranked top “Luxury Lifestyle” vehicle; and, the Boxster/Cayman was ranked top “Road Trip” vehicle.
The Motorist Choice Awards, led by automotive research companies AutoPacific and IntelliChoice, recognize vehicles that deliver the combination of high consumer satisfaction and lower-than-expected ownership costs. The annual AutoPacific study is based on owner satisfaction data solicited from more than 75,000 new model vehicle buyers using 48 key attributes. Results are combined with data from IntelliChoice, which constantly monitors cost of ownership metrics for more than 1,800 model lines over five years. The Motorist Choice Awards recognize those 2012 models that excel in these two critical consumer satisfaction categories.
This year, honors were bestowed in 15 lifestyle categories in both the popular and premium market segments, for a total of 30 winning models.
“The Motorist Choice Award methodology is designed to get to the core of what consumers want to know when making purchase decisions,” said Eric Anderson, ownership cost database supervisor, IntelliChoice. “Through our analysis, we can identify vehicles that speak to their hearts and to their wallets.”
In 2011, the Porsche Panamera received the Motorist Choice Award for “Head Turner” in the premium vehicle category.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 192 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency.
At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.
For Porsche apps: http://www.porsche.com/usa/entertainment/apps/
Note: Photos and video footage are available to accredited journalists on the Porsche Press Database at http://press.porsche.com/.
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