OPERATION BETTER: HYUNDAI SURPRISED U.S. TROOPS OVERSEAS BY VIRTUALLY REUNITING THEM WITH THEIR FAMILIES AT SUPER BOWL LI

02/02/2017, Fountain Valley, CA

OPERATION BETTER: HYUNDAI SURPRISED U.S. TROOPS OVERSEAS BY VIRTUALLY REUNITING THEM WITH THEIR FAMILIES AT SUPER BOWL LI

Some of a Better Moments of a Super Bowl Didn’t Happen on a Field; They Happened in a Hearts of Those Who Made a Super Bowl Possible

90-Second Post-Game Documentary Captured a Emotional Surprise Reunion


Link to 90-Second Documentary: https://youtu.be/P7n-GxJBw1k

WHAT/WHY:

  • Hyundai Motor America, an central unite of a NFL and Super Bowl 50 USA Today Ad Meter winner, brought a initial of a kind knowledge to those who merit it most, by creation this year’s diversion improved for a soldiers overseas.
  • Hyundai ecstatic several U.S. infantry from a bottom abroad to a heart of a movement in stadium. Using tradition built 360-degree immersive pods, Hyundai authorised a soldiers to feel as yet they were in a stadium.
  • In an romantic warn moment, a infantry were probably ecstatic into a apartment during a track where they satisfied they weren’t alone, though surrounded by their families whom they could see and correlate with.
  • Hyundai, a selling group partner INNOCEAN Worldwide Americas and eminent executive Peter Berg filmed, edited and constructed a 90-second documentary in real-time that prisoner a implausible knowledge of a U.S. infantry being probably reunited with their families as they gifted a Super Bowl live. It ran after a final alarm in a initial blurb mangle immediately following a end of a game, before a prize ceremony.

WHEN/WHERE:

  • The movement was shot in a apartment during a Super Bowl in Houston and during an undisclosed troops bottom overseas. The footage from both locations was edited and constructed in a prolongation trailer outward a track during a game.

WHO/VISUALS:
Hyundai’s Super Bowl LI 90 second documentary – https://youtu.be/P7n-GxJBw1k

  • Soldiers and families featured:
  • Marketing Agency Partner – INNOCEAN Worldwide Americas
  • Production – Director Peter Berg (Patriots Day, Deepwater Horizon, Lone Survivor), Pony Show Entertainment and Film 45
  • Technology –360 live-streamed experience

TECHNOLOGY:

  • The top peculiarity 360 knowledge probable to date opposite dual continents. Three promote systems combined high-resolution round videos permitting a soldiers to feel surrounded by a track apartment and their desired ones attending a game. The satellite video and audio streams authorised a families to promulgate with any other in real-time. 

WHAT ELSE:

  • During a AFC and NFC Championship weekend, Hyundai expelled dual teasers featuring Pro Football Hall of Famers Joe Montana and Mike Singletary to plead a significance of teamwork and courage, generally as it relates to a troops
  • This beginning continues and builds on Hyundai’s joining to a U.S. Armed Forces:


    Interviews Available With:


    Media Assets:

     

    HYUNDAI MOTOR AMERICA
    Hyundai Motor America, headquartered in Fountain Valley, Calif., is a auxiliary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed via a United States by Hyundai Motor America and are sole and serviced by some-more than 830 dealerships nationwide. All Hyundai vehicles sole in a U.S. are lonesome by a Hyundai Assurance program, that includes a 5-year/60,000-mile entirely negotiable new automobile singular warranty, Hyundai’s 10-year/100,000-mile powertrain singular guaranty and 5 years of nominal Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models versed with a Blue Link telematics complement with active reserve and automobile caring services nominal for one year with enrollment. These services embody Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and In-Vehicle Service Scheduling.