Munich. BMW M is rising a new BMW-M.com as a online home of the
energetic BMW sub-brand. The website will yield sparkling code and
product calm with fascinating insights into expansion and
technology, as good as an disdainful village for all drivers of BMW M
and BMW M Performance automobiles. The launch of a new website will
be accompanied by a vital digital campaign.
“The new BMW-M.com is a central
general hit indicate for a BMW M brand. We are addressing a
extended audience, trimming from intensity business to fans to owners of
M vehicles,” explains Peter Quintus, Vice President Sales and
Marketing BMW M GmbH. “In this way, we will be means to strech a large,
general aim organisation and continue a expansion arena of BMW M GmbH.”
Extraordinary calm and romantic products.
The website follows a clear, intuitively judicious structure: The BMW M
Magazine provides an sparkling glance into a universe of BMW M, while
one-pagers deliver a BMW M models, BMW Individual and BMW Driving
Experience events. The disdainful M Community area offers additional
calm and functions for M drivers.
The new website uses a difficult blueprint with large-format images and
clearly-structured calm tiles. The manageable pattern has been
optimised to simulate a augmenting use of mobile inclination for media viewing.
The BMW M Magazine publishes several new articles per week, with
sparkling calm and information relating to BMW M. It starts out with
40 articles for a launch of a new BMW-M.com. A inclusive operation of different
topics are covered, from car pattern highlights to interactive
video tutorials on product facilities to disdainful interviews and
responses directly from BMW M GmbH development.
The BMW M models themselves are described in fact on their
particular one-pager. Technical tiles yield information on
performance, record and product features. Elaborate 3D renderings
concede a BMW M engines to be legalised from all angles. The
requisite sound check with strange audio recordings of engine sounds
and 5 plus-points for any indication turn off a romantic positioning.
The new BMW-M.com not usually serves
as a gateway to a universe of BMW M, though also as a height for
ordering M drivers around a globe. From summer 2017, all owners of a
BMW M or BMW M Performance car will be means to entrance an
disdainful village area by entering their car number. Here, they
can emanate a profile, park their M vehicles in a practical garage and
promulgate with other M fans in a forum or around chat. All members
also have a event to attend in disdainful discourse formats
with BMW M GmbH experts.
BMW-M.com. “Where too most is only right”.
“The thought of a debate is utterly pure. M cars are polarising – BMW
M is non-conformist, radical and always has a possess style. For
some people this might seem ‘irrational’, though it is precisely this
passion that creates a BMW M code so matchless and singular to its
fans,” according to Dominique Gargiulo, conduct of Marketing
Communications BMW M, BMW Individual, MotoGP.
The new BMW-M.com presents itself
as a destiny public place for like-minded people. The aphorism “The
all-new BMW-M.com. Where too most is only right.” fits this proceed perfectly.
The debate will primarily get underway with a array of online
films. From a father teasing his son, a likeable marriage guest running
a small late or a BMW M4 GTS with a built-in hurl enclosure that creates it
reduction than ideal for a mother-in-law’s taxi-ride, a films yield a
witty discernment into a impression of BMW M. https://youtu.be/57H0c0JW0tM
In further to strange storytelling, BMW M is relying on a organic
strech of a fans. The executive component here are a M statements.
These are visuals with a vast centrally-positioned line of text, such
as “[too loud]”. The calm takes a criticism about M automobiles and
turns it into a compliment. What is too shrill for some is precisely
what appeals to BMW M fans. The debate employs many variations on
this thesis for a amicable media communications. Further examples
embody “[too complicated]”, “[too powerful]” and “[too low]”. https://youtu.be/dyPzwLll5No
From early June, fans will be means to share their possess cinema with
several “M statements” around amicable networks. The debate will achieve
additional placement around #BMWM in this way.
“With a BMW-M.com online
communications, we are display how artistic storytelling with humorous
calm can attract people from amicable networks,” explains Lothar
Schupet, conduct of Sales Management, Marketing and Exclusive Customer
Care BMW M GmbH. “The new BMW-M.com and a fresh, young
debate form a ideal basement for us to strech out to new aim groups
and assistance BMW M continue to grow.”
The digital communications descent is another pivotal component in the
essential expansion march of a BMW M sub-brand. With a extended product
portfolio from BMW M2 to BMW M6 and BMW M140i to BMW M760Li xDrive, as
good as disdainful special models, sales of M and M Performance models
have some-more than tripled over a past 10 years. The BMW Group is
therefore really successful in a high-margin high-performance segment.
Content – Jung von Matt / Next Alster, Hamburg
Online – Hi-ReS, Berlin
Social media – Torben, Lucie und die gelbe Gefahr (TLGG), Berlin
Production – BigFish Filmproduktion, Berlin
If we have any questions, greatfully contact:
BMW Group Corporate Communications
Bernhard Ederer, Business and Finance Communications, Press
orator BMW Group Marketing and BMW Group Sales Germany
Telephone: +49-89-382-28556, Fax: +49-89-382-24418
The BMW Group
With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 31 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.
In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.
The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.