The new home of a many absolute minute in a world.

Munich. BMW M is rising a new as a online home of the
energetic BMW sub-brand. The website will yield sparkling code and
product calm with fascinating insights into expansion and
technology, as good as an disdainful village for all drivers of BMW M
and BMW M Performance automobiles. The launch of a new website will
be accompanied by a vital digital campaign.

“The new is a central
general hit indicate for a BMW M brand. We are addressing a
extended audience, trimming from intensity business to fans to owners of
M vehicles,” explains Peter Quintus, Vice President Sales and
Marketing BMW M GmbH. “In this way, we will be means to strech a large,
general aim organisation and continue a expansion arena of BMW M GmbH.”


Extraordinary calm and romantic products.

The website follows a clear, intuitively judicious structure: The BMW M
Magazine provides an sparkling glance into a universe of BMW M, while
one-pagers deliver a BMW M models, BMW Individual and BMW Driving
Experience events. The disdainful M Community area offers additional
calm and functions for M drivers.

The new website uses a difficult blueprint with large-format images and
clearly-structured calm tiles. The manageable pattern has been
optimised to simulate a augmenting use of mobile inclination for media viewing.

The BMW M Magazine publishes several new articles per week, with
sparkling calm and information relating to BMW M. It starts out with
40 articles for a launch of a new A inclusive operation of different
topics are covered, from car pattern highlights to interactive
video tutorials on product facilities to disdainful interviews and
responses directly from BMW M GmbH development.

The BMW M models themselves are described in fact on their
particular one-pager. Technical tiles yield information on
performance, record and product features. Elaborate 3D renderings
concede a BMW M engines to be legalised from all angles. The
requisite sound check with strange audio recordings of engine sounds
and 5 plus-points for any indication turn off a romantic positioning.

The new not usually serves
as a gateway to a universe of BMW M, though also as a height for
ordering M drivers around a globe. From summer 2017, all owners of a
BMW M or BMW M Performance car will be means to entrance an
disdainful village area by entering their car number. Here, they
can emanate a profile, park their M vehicles in a practical garage and
promulgate with other M fans in a forum or around chat. All members
also have a event to attend in disdainful discourse formats
with BMW M GmbH experts. “Where too most is only right”.

The launch of a new
will be accompanied by a inclusive online campaign:

“The thought of a debate is utterly pure. M cars are polarising – BMW
M is non-conformist, radical and always has a possess style. For
some people this might seem ‘irrational’, though it is precisely this
passion that creates a BMW M code so matchless and singular to its
fans,” according to Dominique Gargiulo, conduct of Marketing
Communications BMW M, BMW Individual, MotoGP.

The new presents itself
as a destiny public place for like-minded people. The aphorism “The
all-new Where too most is only right.” fits this proceed perfectly.

The debate will primarily get underway with a array of online
films. From a father teasing his son, a likeable marriage guest running
a small late or a BMW M4 GTS with a built-in hurl enclosure that creates it
reduction than ideal for a mother-in-law’s taxi-ride, a films yield a
witty discernment into a impression of BMW M.

In further to strange storytelling, BMW M is relying on a organic
strech of a fans. The executive component here are a M statements.
These are visuals with a vast centrally-positioned line of text, such
as “[too loud]”. The calm takes a criticism about M automobiles and
turns it into a compliment. What is too shrill for some is precisely
what appeals to BMW M fans. The debate employs many variations on
this thesis for a amicable media communications. Further examples
embody “[too complicated]”, “[too powerful]” and “[too low]”.

From early June, fans will be means to share their possess cinema with
several “M statements” around amicable networks. The debate will achieve
additional placement around #BMWM in this way.

“With a online
communications, we are display how artistic storytelling with humorous
calm can attract people from amicable networks,” explains Lothar
Schupet, conduct of Sales Management, Marketing and Exclusive Customer
Care BMW M GmbH. “The new and a fresh, young
debate form a ideal basement for us to strech out to new aim groups
and assistance BMW M continue to grow.”


The digital communications descent is another pivotal component in the
essential expansion march of a BMW M sub-brand. With a extended product
portfolio from BMW M2 to BMW M6 and BMW M140i to BMW M760Li xDrive, as
good as disdainful special models, sales of M and M Performance models
have some-more than tripled over a past 10 years. The BMW Group is
therefore really successful in a high-margin high-performance segment.


Participating agencies:

Content – Jung von Matt / Next Alster, Hamburg

Online – Hi-ReS, Berlin

Social media – Torben, Lucie und die gelbe Gefahr (TLGG), Berlin

Production – BigFish Filmproduktion, Berlin



If we have any questions, greatfully contact:


BMW Group Corporate Communications


Bernhard Ederer, Business and Finance Communications, Press
orator BMW Group Marketing and BMW Group Sales Germany

[email protected]
Telephone: +49-89-382-28556, Fax: +49-89-382-24418


Media website:

[email protected]



The BMW Group

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 31 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.

In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.