Nissan: Nissan enhances multi-year partnership with Mexican National Soccer Team to embody special supporters group

  • 2017 outlines second year of multi-year sponsorship of a Mexican National Team’s annual U.S. tour
  • Nissan is a Official Automotive Partner of Pancho Villa’s Army, a central Mexican National Team supporters organisation in a U.S.
  • Nissan Rogue is one of a top-selling compress SUVs among Mexican-Americans

NASHVILLE, Tenn. – Nissan, one of a tip 3 brands among U.S. Hispanic automobile buyers, continues a joining to one of soccer’s many renouned teams, “El Tricolor.”

In year dual of a multi-year partnership as a Official Automotive Partner of a Annual Mexican National Team’s (MNT) U.S. Tour, Nissan now announced it is expanding a support to embody some of MNT’s many ardent fans, Pancho Villa’s Army.

Nissan will strictly flog off a sponsorship with Pancho Villa’s Army on May 27, when El Tricolor takes on Croatia in an muster compare during a Los Angeles Memorial Coliseum. The automaker is a Official Automotive Partner of Pancho Villa’s Army by 2018.

With approximately 50,000 members, Pancho Villa’s Army is a central MNT supporters organisation in a U.S. Pancho Villa’s Army will work together to move a MNT knowledge to fans, with soccer matches also scheduled for Jun 1 in New Jersey and Jun 28 in Houston.

“Close to 40 percent of a business brand as multicultural, that we trust is a pushing force for a success,” pronounced Jeremy Tucker, clamp president, Marketing Communications and Media, Nissan North America, Inc. “Last year we were vehement to yield Mexican National Team fans an event to entrance their favorite fútbolteam here in a U.S. This year we’ve stretched that overdo to Pancho Villa’s Army. It is a pleasure to work with this organisation of eager fans who constraint a suggestion and passion for a Mexican National Team.”

In a 15th edition, a annual Mexican National Team U.S. Tour matches have turn one of a many renouned events in a sport, with an normal of some-more than 50,000 fans per game. With scarcely 70 games played given 2002 as partial of a tour, a Mexican National Team has been means to use a matches not usually as a approach to ready for critical competitions like a FIFA World Cup and CONCACAF Gold Cup, though also to strech their romantic fan bottom opposite North America.

Nissan’s tellurian soccer portfolio includes partnerships with UEFA Champions League and a English Premier League’s Manchester City. Nissan is also first partner of a Nashville Soccer Club, home of a automaker’s North American headquarters.

Nissan is among a tip 3 automakers for U.S. Hispanics. Nissan Rogue is now a series dual offered compress SUV among Mexican-Americans and series 3 for all U.S. Hispanics*.

Throughout a year, revisit a “Legends Lounge” on UnivisionDeportes.com featuring former Mexican National Team legends Oswaldo Sanchez and Pavel Pardo, alongside Univision Deportes talent, for MNT diversion highlights. Fans are acquire to follow a review around Nissan’s amicable media channels @NissanLatino, NissanLatino and @NissanUSA.

*Based on 2016 IHS Polk data.

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous annually by a U.S Environmental Protection Agency as an ENERGY STAR® Partner of a Year given 2010. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during NissanUSA.com and INFINITIUSA.com, or revisit a U.S. media sites NissanNews.com and INFINITInews.com.

About Pancho Villa’s Army
Pancho Villa’s Army is a Mexican National Team believer organisation formed in a United
States. Formed in 2013, Pancho Villa’s Army has grown to over 1,000 yearly members, approximately 30 internal chapters, and has trafficked to vast games both in a United States and abroad. Featured in news outlets in Mexico, a United States, and internationally, Pancho Villa’s Army has gained prominence as a family oriented roving fan organisation who arrangement vast banners of support, “tifos,” during MNT matches. Pancho Villa’s Army’s goal is not usually to support a MNT though to find ways to support a Hispanic village in a United States by free work.

 

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Contact
Darla Turner
Nissan Corporate Communications
615-725-5432
[email protected]