Nissan: Nissan enhances multi-year partnership with Mexican National Soccer Team to include special supporters group

  • 2017 marks second year of multi-year sponsorship of the Mexican National Team’s annual U.S. tour
  • Nissan is the Official Automotive Partner of Pancho Villa’s Army, the official Mexican National Team supporters group in the U.S.
  • Nissan Rogue is one of the top-selling compact SUVs among Mexican-Americans

NASHVILLE, Tenn. – Nissan, one of the top three brands among U.S. Hispanic auto buyers, continues its commitment to one of soccer’s most popular teams, “El Tricolor.”

In year two of a multi-year partnership as the Official Automotive Partner of the Annual Mexican National Team’s (MNT) U.S. Tour, Nissan today announced it is expanding its support to include some of MNT’s most passionate fans, Pancho Villa’s Army.

Nissan will officially kick off its sponsorship with Pancho Villa’s Army on May 27, when El Tricolor takes on Croatia in an exhibition match at the Los Angeles Memorial Coliseum. The automaker is the Official Automotive Partner of Pancho Villa’s Army through 2018.

With approximately 50,000 members, Pancho Villa’s Army is the official MNT supporters group in the U.S. Pancho Villa’s Army will work together to bring the MNT experience to fans, with soccer matches also scheduled for June 1 in New Jersey and June 28 in Houston.

“Close to 40 percent of our customers identify as multicultural, which we believe is a driving force for our success,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. “Last year we were excited to provide Mexican National Team fans an opportunity to access their favorite fútbolteam here in the U.S. This year we’ve expanded that outreach to Pancho Villa’s Army. It is a pleasure to work with this group of enthusiastic fans who capture the spirit and passion for the Mexican National Team.”

In its 15th edition, the annual Mexican National Team U.S. Tour matches have become one of the most popular events in the sport, with an average of more than 50,000 fans per game. With nearly 70 games played since 2002 as part of the tour, the Mexican National Team has been able to use the matches not only as a way to prepare for important competitions like the FIFA World Cup and CONCACAF Gold Cup, but also to reach their fervent fan base across North America.

Nissan’s global soccer portfolio includes partnerships with UEFA Champions League and the English Premier League’s Manchester City. Nissan is also founding partner of the Nashville Soccer Club, home of the automaker’s North American headquarters.

Nissan is among the top three automakers for U.S. Hispanics. Nissan Rogue is currently the number two selling compact SUV among Mexican-Americans and number three for all U.S. Hispanics*.

Throughout the year, visit the “Legends Lounge” on UnivisionDeportes.com featuring former Mexican National Team legends Oswaldo Sanchez and Pavel Pardo, alongside Univision Deportes talent, for MNT game highlights. Fans are welcome to follow the conversation via Nissan’s social media channels @NissanLatino, NissanLatino and @NissanUSA.

*Based on 2016 IHS Polk data.

About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at NissanUSA.com and INFINITIUSA.com, or visit the U.S. media sites NissanNews.com and INFINITInews.com.

About Pancho Villa’s Army
Pancho Villa’s Army is a Mexican National Team supporter group based in the United
States. Formed in 2013, Pancho Villa’s Army has grown to over 1,000 yearly members, approximately 30 local chapters, and has traveled to countless games both in the United States and abroad. Featured in news outlets in Mexico, the United States, and internationally, Pancho Villa’s Army has gained notoriety as a family oriented traveling fan group who display large banners of support, “tifos,” at MNT matches. Pancho Villa’s Army’s mission is not only to support the MNT but to seek ways to support the Hispanic community in the United States through charitable work.

 

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Contact
Darla Turner
Nissan Corporate Communications
615-725-5432
darla.turner@nissan-usa.com