Nissan: Nissan delivers strong opening in North America by initial 7 months of 2014; Smyrna tip production plant

  • Nissan’s North American sales boost 12 percent in 2014, some-more than double altogether attention performance; marketplace share rises to 9.3 percent, adult 0.6 points
  • North American prolongation rises 21 percent; U.S. prolongation +24 percent; Mexico +18 percent
  • Smyrna, Tennessee trickery becomes a top-producing automotive prolongation plant in North America by initial half of 2014

NASHVILLE, Tenn. – Through a initial 7 months of 2014, Nissan has delivered a record-setting opening in North America with sales, marketplace share and car prolongation gains opposite a region, highlighted by a company’s Smyrna Vehicle Assembly Plant, that has turn a top-producing automotive prolongation plant in a North American attention so distant this year.

This performance, postulated by stronger play relations, well-received new products and reduced inducement spending, is providing clever support for a company’s tellurian ‘Power 88′ business plan. That plan, announced by Nissan Motor Co., Ltd. President and CEO, Carlos Ghosn, aims to grasp a tellurian handling domain of 8 percent as good as a tellurian marketplace share of 8 percent by a finish of a company’s mercantile year 2016.

“Nissan’s skeleton to accommodate a goals of Power 88 in North America are pushing essential and tolerable growth, by aloft sales volumes and reduce inducement spending,” pronounced José Muñoz, executive clamp boss and North American chairman, Nissan Motor Co. “We’ve introduced all-new models that are resonating with customers, ramped adult additional prolongation in a shred and revamped a approach we work with a dealers, and those efforts are profitable dividends.”

Sales and marketplace share expansion sourroundings records

Fueled by a new launches of all-new core models, Nissan’s sales have demonstrated coherence and have strongly outperformed a altogether markets opposite Canada, a U.S. and Mexico in 2014:

Nissan Sales CYTD 2014


Along with these volume gains, Nissan has achieved an all-time record North American marketplace share of 9.3 percent in a initial 7 months of 2014, a benefit of 0.6 points by outperforming a altogether marketplace and pivotal competitors:

Market Share CYTD 2014


“The substructure of Nissan’s clever marketplace opening is gripping prolongation and register levels in change to equivocate a lapse to incentives that empty a company’s bottom line and code value,” Muñoz said.

Nissan’s 2014 U.S. sales are a top in a brand’s history, gaining 13 percent to some-more than 825,000. Nissan’s U.S. marketplace share has increasing by 0.6 points so distant this year, creation it one of a industry’s fastest-growing automakers.

Nissan’s North American sales success extends over a U.S. In Mexico, Nissan has been a marketplace personality for 62 uninterrupted months, with 25.3 percent share so distant in 2014. In Canada, Nissan is on a record gait with sales adult 29 percent, driven by clever sales expansion of new models.

Expanded prolongation in U.S., Mexico
Strong investments and workforce expansion during Nissan’s North American prolongation plants are enabling a clever marketplace performance. Since mid-2011, Nissan has combined some-more than 7,200 prolongation jobs in a U.S. to boost prolongation capacity. Nissan’s Smyrna Vehicle Assembly Plant is a industry’s top-producing trickery in North America for a initial half of 2014, with some-more than 334,000 vehicles rolling off a plant’s dual public lines. Overall prolongation during Nissan’s dual U.S. plants – Smyrna and Canton, Mississippi – is adult 24.1 percent, with both plants now handling on 3 shifts.

Production CYTD 2014


Along with a expansion of U.S. production, Nissan is expanding a prolongation bottom in Mexico where it is already a largest car producer. In late 2013, Nissan began operations during Aguascalientes II, a third prolongation plant in Mexico, ramping adult to full operation in record time. Sentra models being constructed during a new plant are now being exported to some-more than 20 countries. The new plant, along with Nissan’s other public comforts in Aguascalientes and Cuernavaca, have increasing outlay by 17.8 percent in 2014.

“Nissan has invested billions of dollars to enhance a North American prolongation operations to safeguard that we’re prepared to take a incomparable share of a marketplace both in a shred and globally,” pronounced Muñoz. “With models such as a new Murano entrance soon, we can design to see some-more North American-built Nissans on a highway both here and abroad.”

About Nissan North America
In North America, Nissan’s operations embody automotive styling, engineering, consumer and corporate financing, sales and marketing, placement and manufacturing. Nissan is dedicated to improving a sourroundings underneath a Nissan Green Program and has been famous as an ENERGY STAR® Partner of a Year in 2010, 2011, 2012, 2013 and 2014 by a U.S Environmental Protection Agency. More information on Nissan in North America and a finish line of Nissan and Infiniti vehicles can be found online during and, or revisit a Americas media sites and

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is partial of a Renault-Nissan Alliance. Operating with some-more than 244,500 employees globally, Nissan sole roughly 5.2 million vehicles and generated income of 10.5 trillion yen (USD 105 billion) in mercantile 2013. Nissan delivers a extensive operation of some-more than 60 models underneath a Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced a Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, a initial mass-market, pure-electric car launched globally, is now a best-selling EV in story with roughly 50% share of a zero-emission car segment. For some-more information on a products, services and joining to tolerable mobility, revisit a website during



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For some-more information, contact:

David P. Reuter
[email protected]