Munich. MINI Spain is endorsing Manu San Félix and
his triple marine project “An Unexpected Journey” via the
MINI Voices platform.
Through a three-part video series encompassing his main projects –
“Posidonia Finder Free App”, “Pristine Seas” and
“Diving School” – the marine biologist, reporter and
explorer shares his discoveries with others and provides information
on how to protect and love the oceans. “People protect what they
love, but they only love what they know,” says the diver who has
been researching and diving the seas around the world for more than 30
years. All three videos are now available to view on: https://www.mini.com/en_MS/home/minivoices/manu-san-felix.html
With MINI Voices, a platform has been created for people and
initiatives that have the potential to change the world. In several
European countries, MINI supports true drivers of change and start-ups
tackling today’s social challenges with their unusual ideas
demonstrating how a sustainable and socially responsible future can be shaped.
“We fully support and endorse San Félix’s innovative commitment to
sustainability and have been accompanying the explorer through some of
his most unexpected journeys and discoveries. We are delighted to be
able to support sustainable initiatives beyond the automotive
industry”, says Carlos Martínez, Head of MINI Spain.
“An Unexpected Journey” – An overview
Chapter 1, “In Search of the Mediterranean Blue”,
focuses on the well-known Posidonia marine plant, endemic to the
Mediterranean, and the greatest discovery of the marine biologist’s
career. Thanks to the Posidonia Maps App, which San Félix developed
together with a team of technicians, a solution has been provided to
help preserve these species whose role is key in the Mediterranean ecosystem.
Chapter 2, “Teaching to Save the Planet”,
highlights the dedication with which Manu San Félix has been promoting
knowledge and love for the ocean from his diving school in Formentera,
exploring what led him to open it and the challenges he faces every
day to ensure the future of the world’s oceans.
Chapter 3, “The last ice”, narrates how
Manu San Félix’s intervention has helped protect pristine seas, that
is, those that remain virgin to the action of human beings, such as
marine reserves. Through his work within the National Geographic
project “Pristine Seas”, however, the imminent thawing of the Arctic
threatens to open new marine routes which, without prevention, will
cross into these areas.
Manu San Félix: A life dedicated to
preserving the oceans
In addition to being a renowned marine biologist whose project with
Posidonia meadows has led him to make reports for UNESCO, San Félix is
a photographic reporter awarded in 2004 (London) with the Wildlife
Photographer of the Year and in 2005 (Antibes, France ) with the World
Underwater Festival.
Since 2009 he has been working for National Geographic as Underwater
Image Director for the Pristine
Seas project, participating in 35 expeditions around the world.
In case of queries, please contact:
Corporate Communications
Sarah Bauer, Press Spokesperson Product Communication MINI
Tel.: +49-89-382-94180
E-mail: sarah.bauer@mini.com
Andreas Lampka, Head of Communication MINI
Tel.: +49-89-382-23662
E-mail: andreas.lampka@mini.com
Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW Motorrad
Tel.: +49-89-382-35108
E-mail: jennifer.ruckenbrod@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and
more than 169,000 motorcycles worldwide. The profit before tax in the
financial year 2019 was € 7.118 billion on revenues amounting to €
104.210 billion As of 31 December 2019, the BMW Group had a workforce
of 126,016 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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