- With a total of 1,932,236 vehicles sold through September, BMW
Group sales climbed +17.9% year-on-year - Deliveries of fully-electric vehicles more than doubled since
start of the year (59,688 vehicles, +121.4%) - Strong competitive position expanded in key markets worldwide
- Pieter Nota: “Confident we can meet our ambitious sales targets
despite semiconductor shortage and achieve solid, profitable growth
in 2021”
Munich. The BMW Group delivered 1,932,236 BMW, MINI
and Rolls-Royce vehicles to customers in the year to the end of
September – a significant increase in sales of +17.9 percent
year-on-year. All brands reported sales growth in all regions of the
world. The company continued to build on its strong competitive
position in key core markets such as the US, Europe and China.
“The sales success of the past nine months shows how our customers
appreciate our strong, sustainable and emotionally engaging product
line-up. We have so far been able to offset the semiconductor supply
bottlenecks over the full year with a strong operating performance. We
are confident we can meet our ambitious sales targets and achieve
solid, profitable growth for 2021,” said Pieter Nota,
member of the Board of Management of BMW AG responsible for Customer,
Brands and Sales. “We have more than doubled our sales of
fully-electric vehicles since the start of the year – and are
therefore underscoring our impressive electro-offensive,” Nota continued.
BMW iX, BMW i4 and BMW iX3* underpin electromobility ramp-up
The BMW Group sold 231,576 electrified vehicles worldwide between
January and September (+98.9%). Third-quarter sales of fully-electric
and plug-in hybrid vehicles climbed 43.1 percent year-on-year to reach
78,333 units. With a total of 59,688 pure electric vehicles delivered
to customers, the BMW Group has seen a 121.4 percent increase in sales
since the start of 2021. In particular, the fully-electric BMW iX3*,
which has also been available in Europe since the start of the year,
gave sales a major boost, with a total of 20,887 units sold in the
year to date.
“With the launch of the BMW iX and BMW i4 from November, we will have
two new vehicles in the market that will further accelerate the
ramp-up of electromobility. New orders worldwide already reflect our
customers’ enthusiasm for these new models,” explained Pieter
Nota.
Over the coming years, the BMW Group will be expanding its e-mobility
offering to include fully-electric versions of the BMW 7 Series, BMW
X1 and the high-volume BMW 5 Series, as well as the successor to the
MINI Countryman and the solely fully-electric Rolls-Royce Spectre,
which was recently announced for the fourth quarter of 2023. By 2023,
the BMW Group will have at least one fully-electric model on the roads
in about 90 percent of its current market segments. Between now and
2025, the company plans to increase its sales of fully-electric models
by an average of well over 50 percent per year – and will reach more
than ten times the number of units sold in 2020. The BMW Group expects
fully-electric vehicles to account for at least 50 percent of its
global sales in 2030. Over the next ten years or so, the company plans
to release a total of about ten million fully-electric vehicles onto
the roads.
Availability of semiconductor components remains problematic
In the first nine months of the year, the BMW Group made individual
adjustments to its production programme in response to the limited
availability of semiconductor components. The company expects the
supply situation for semiconductor components to remain difficult.
Although the BMW Group has so far been able to absorb the impact of
these bottlenecks, the possibility of sales being affected in the
coming months cannot be ruled out.
BMW brand posts significant growth in year to date
In the year to the end of September, 19.3 percent more
BMW vehicles (1,703,080 units) were delivered
worldwide. With 764,958 units sold (+20.6%), sales of the brand’s
Sports Activity Vehicles and Sports Activity Coupés were particularly
strong across all segment. New models like the extensively revamped
BMW X3 and BMW X4 have joined the product line-up since the summer.
The new BMW 2 Series Coupé and new BMW 4 Series Gran Coupé will soon
follow, both of which uniquely embody the brand’s signature driving
pleasure and are primed to ensure the success of the BMW brand.
MINI brand sees
81.9
percent sales growth in electrified vehicles
A total of 224,838 MINI vehicles (+7.9%) have been
delivered to customers worldwide since the start of the year. The
fully-electric MINI SE* was in particularly high demand and its sales
have increased 106.6 percent since January, with 20,104 units sold.
Overall, 15.2 percent of MINI vehicles released onto the roads in the
year to the end of September had an electrified drive train. This
strengthens the decision by the brand that stands for urban mobility
and sustainability to offer an exclusively all-electric product range
by 2030. The all-electric MINI Cooper SE* is also enjoying growing
popularity in the fleet business. In the third quarter, for example,
two major fleet customers expanded their fleet by 82 and 140 MINI
Electric vehicles respectively, giving their employees the opportunity
to experience local zero-emission driving fun.
BMW M GmbH posts significant sales growth in YTD September
With 123,008 units sold in the year to the end of September (+22.2%),
BMW M GmbH increased its sales significantly
year-on-year. The success of the M3 and M4 high-performance models
introduced in March continued. The X5 M and X6 M once again made a
major contribution to this sales success. In the Performance Segment,
the M440 Coupé and Convertible were the main growth drivers, alongside
the successful M340 derivatives.
Rolls-Royce Motor Cars: YTD sales already surpassed total
figure for 2020
Rolls-Royce Motor Cars reported sales of 4,318
(+62.9%) motor cars in the first nine months of the year, surpassing
the total figure for 2020. Global demand remains strong across all
models in all regions of the world. In particular, new Ghost and
Cullinan contributed substantially to the sales success of the brand.
The company recently announced its first fully electric car, the
Rolls-Royce Spectre, which will come to market in Q4 2023; and that by
2030 all Rolls‑Royce products will be fully electric.
After nine successful months, BMW Motorrad starts fourth
quarter on track for all-time sales high
In the first nine months of the year, BMW Motorrad
delivered 156,609 motorcycles and scooters to customers (+20.8%).
Thanks to its successful growth strategy, BMW Motorrad was able to
build on its record first half-year with another all-time sales high
for the third quarter. The cornerstone of this success is BMW
Motorrad’s fresh product line-up as well as its wide product range,
including ten new models since the start of the year. With the market
launch of the new R 18 B and R 18 Transcontinental in September, BMW
Motorrad is expanding its product range in the important cruiser
segment by adding two more highly emotional and authentic new models.
BMW MINI sales in the regions/markets
The BMW Group maintained its strong performance in the
US, ending the first nine months with sales growth of
33.1 percent (265,683 units).
In China, the company has delivered 669,637 BMW and
MINI vehicles to customers since the start of the year (+19.6%).
With sales growth of 11.8 percent and delivery of 724,933 vehicles,
the Europe region continued to expand its market
share in the premium segment.
In its domestic market of Germany, new BMW Group
registrations were up 1.4 percent year-on-year, at 204,842. Despite
supply reliability challenges, the BMW Group was able to expand its
segment share from the previous year.
BMW Group sales in Q3/YTD September 2021 at a glance
*BEVs and PHEVs
BMW MINI sales in the regions/markets
*Provisional registration figures
The delivery figures reported in this press release are provisional
and may change up until the Quarterly Report to 30 September 2021 is
published. Notes on how delivery figures are prepared can be found in
the BMW Group Report 2020 from p.128.
*Consumption/emissions data:
BMW iX3: Power consumption in kWh/100 km combined:
18.9-18.5 WLTP
MINI Cooper SE: Power consumption in kWh/100 km
combined: 16.9-14.9 NEDC, 17.6-15.2 WLTP
If you have any questions, please contact:
Corporate Communications
Eckhard Wannieck, Head of Communications Corporate, Finance, Sales
Email: eckhard.wannieck@bmw.de, Telephone: +49 89 382-24544
Christina Hepe, Communications Sales
Email: christina.hepe@bmw.de, Telephone: +49-89-382-38770
Media website: www.press.bmwgroup.com
Email: presse@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and
more than 169,000 motorcycles worldwide. The profit before tax in the
financial year 2020 was € 5.222 billion on revenues amounting to €
98.990 billion. As of 31 December 2020, the BMW Group had a workforce
of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set its course for the
future early on and is making sustainability and resource efficiency
the focus of the company’s strategic direction – from the supply
chain, through production, to the end of the use phase, for all its products.
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