MINI and a IAA Mobility 2021: #BIGLOVE – a feeling that lasts.

 

Munich. #BIGLOVE is a MINI proceed of display how two
tiny difference can enthuse certain action. Ever given a code was born
in 1959, MINI has been all about doing some-more with reduction and anticipating the
many artistic ways to use space. The stream debate being run by the
British reward code goes one step further. #BIGLOVE is an expression
of farrago embraced in use in all a forms, welcoming fresh
meditative and new ideas no matter where they come from. At a IAA
Mobility 2021 in Munich, a MINI code presented a trail towards
some-more tolerable mobility and an thorough destiny for everybody based
on a explain “We’re all different, though flattering good together”.

For a generation of a trade fair, underneath a sign “BIG LOVE from
Munich”, MINI contributed to a revitalisation of a vibrant
industrial site in a suburbs of Munich called “Sugar Mountain”,
that focuses on creativity, sport, personal achievement and community.
The site of a former petrify bureau is now extended by a
varicoloured picture on an aged tower, designed by London-based artist
Lakwena Maciver generally for a occasion. Lakwena’s artistic style
thrives on confidant statements and splendid colours. Her aim is to make art
permitted to everyone. This is because she especially paints in public
spaces, bringing art to people who competence differently not have entrance to
it. This proceed creates her a ideal partner for MINI, conveyed in
a messages that seem in her charming picture with a words
“DIFFERENT BUT GOOD TOGETHER” and “BIG LOVE”. The designation will
continue to overstate a district of Obersendling in Munich after the
IAA Mobility 2021 is over.

Sugar Mountain represented a kick-off of MINI’s IAA “Big adore from
Munich” debate with MINI friends holding partial in a far-reaching operation of
activities here. Exciting matches on a World Club Tennis Court,
high-speed races on a BMX siphon lane and laid-back tricks on a Jam
Skate Park – they had copiousness of space to casually rivet in
sports or demonstrate their possess personal style. There was also the
event to urge their DJ skills during a DJ set master class, with
a sound of loose beats providing a ideal credentials for people
to accommodate and relax in a atmospheric village area.

Furthermore, adventurers and outdoor lovers comparison gifted an
civic campsite with a AUTOHOME special book roof tents for the
MINI Countryman. The roof tents, constructed for a initial time with
recycled materials, are done with bottles collected from a sea and
wholly compare a brand’s pattern and a MINI pioneering spirit, where
each day offers new tolerable adventures and perspectives.

MINI’s IAA BIG LOVE debate continued in a MINI Pavillon at
Lenbachplatz in Munich where visitors were means to take partial in a
accumulation of activities from culinary to sport. With displays combined by
British conform engineer Paul Smith, a MINI Pavilion was also
remade into a fascinating and versatile hotspot for uninformed ideas.
The MINI STRIP, a custom-made one-off automobile by Paul Smith in
partnership with MINI, presented here focused on a topics of
sustainability and creation for increasing environmental protection.
The MINI STRIP shines a spotlight on an innovative proceed to the
emanate of sustainability in automotive manufacturing. Guided by the
overarching thesis of ‘Simplicity, Transparency, Sustainability’, the
automobile showcases inspirational ideas for a some-more tolerable process of
automotive design.

Visitors also had a event to find out about a destiny design
of particular mobility and civic vital spaces by displays and
row discussions involving designers and visionaries from the
artistic tech start-ups that are being upheld in tie with
a MINI Start-up Accelerator URBAN-X. The ideas presented were then
debated live with suspicion leaders from a discourse height “The
Sooner Now” underneath a sign “The city of tomorrow is done today”.

This discourse between visionaries and a MINI village during the
IAA Mobility 2021 in Munich was so wholly dedicated to a crucial
issues of a time confronting MINI: civic mobility, sustainability,
cosmopolitanism and individuality. In this way, a future-oriented
code was means to leave behind certain stimuli and a feeling that
lasts – #BIGLOVE.

 

In box of queries, greatfully contact:

Press and PR

Sarah Bauer, Press Officer Product Communication MINI

Telephone: +49-89-382-94180

E-mail [email protected]


Andreas Lampka, Head of Communication MINI

Tel.: +49-89-382-23662

E-mail [email protected]


Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW Motorrad

Telephone: +49-89-382-35108

E-mail [email protected]

 

The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
The BMW Group prolongation network comprises 31 prolongation and assembly
comforts in 15 countries; a association has a tellurian sales network in
some-more than 140 countries.

In 2020, a BMW Group sole over 2.3 million automobiles and more
than 169,000 motorcycles worldwide. The distinction before taxation in the
financial year 2020 was € 5,222 billion on revenues amounting to €
98,990 billion. As of 31 Dec 2020, a BMW Group had a workforce
of 120,726 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association set a march for the
destiny during an early theatre and consistently places sustainability and
apparatus charge during a centre of a orientation, from the
supply sequence to prolongation to a finish of a use proviso of all products.

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