“We are delighted that Mercedes-Benz will continue to support us actively as a partner”, says Ralf Reichert, CEO of ESL. “This partnership is a complete success and we were able to accomplish much already. With the additional promotion of national competitions around the globe, Mercedes-Benz supports our efforts to create an esports platform for everyone following our ‘from zero to hero concept’. We will further advance the esports sector together with Mercedes-Benz and are fostering the sustainable growth of this new and exciting sport.”
Mercedes-Benz has published a video clip on YouTube, which gets to the heart of the historical development of gaming as well as of the Mercedes-Benz brand: “Pong”, the first-ever video game, is projected onto a 450 SEL from the 1970s, before the car and the game console go on a journey through time towards the present together.