Jeep® and Partners Launch Custom Guitar and New Song in One-of-a-kind Collaboration

September 17, 2021

, Auburn Hills, Mich.

Jeep® brand, Wallace Detroit Guitars and Cherrytree Music Company’s DETROIT DREAMERS are fasten army to launch a one-of-a-kind, multi-faceted selling collaboration. The commencement will give Jeep code and strain enthusiasts a event to pre-order a one-of-a-kind, custom-built guitar crafted by Wallace Detroit Guitars regulating ancestral old-growth timber sourced from ancestral Detroit buildings.

Cherrytree Music Company’s stone organisation DETROIT DREAMERS combined a tradition track, “Dreamers,” and concomitant visualizer  to applaud a launch of a initiative. The strain harkens behind to a roots of owners Martin Kierszenbaum and bandmate Tony Lake’s passion for stone and speaks to a stability of dreamers that exists in everyone. To applaud a launch of a song, DETROIT DREAMERS done a special coming today, Sept. 17, to perform “Dreamers” for employees during a Mack Assembly Plant in Detroit. “Dreamers” is accessible now on all digital platforms.
“Music, design and a automotive attention are worshiped in a city of Detroit,” pronounced Olivier Francois, Global Chief Marketing Officer, Stellantis. “This commencement with Wallace Detroit Guitars and DETROIT DREAMERS to launch a tradition Jeep-branded guitar and tradition lane gives fans a event to possess a singular and authentic work of art that both acknowledges their passion for a Jeep code and celebrates a city’s story of strain and a automotive roots.”
DETROIT DREAMERS owners Martin Kierszenbaum adds, “Growing adult in Michigan, a people around us, many in a car industry, had a surpassing outcome on Tony and me. We watched Jeep sojourn confidant and ever prepared to combine with brave musicians. With a proceed to re-purposing internal material, Wallace Detroit Guitars is a essence of Detroit skill and resilience. It’s an respect to be wielding a guitar fake by both of those companies so deeply secure in a village that done us.”
“Detroit is full of people who know how to make things. People adore a story of Jeep and a code has always been famous for customization and details, so it was intensely fun from a artistic side to move some of those ancestral elements into this guitar,” pronounced Mark Wallace of Wallace Detroit Guitars.
Wallace Detroit Deluxe Jeep Guitar facilities include:

  • Graphic of a iconic Jeep chronicle of a U.S. Army star on a front of a guitar, palm practical by a branding iron
  • The behind of a guitar is as conspicuous as a front, featuring engraved and hand-painted Jeep code heading and Detroit topographical map
  • Humbucker (trademark pitch here) neck pickup with a iconic Jeep grille graphic
  • Maple neck and fretboard
  • Deluxe beveled corner white pickguard
  • Chrome hardware with normal overpass and controls
  • Single curl overpass pickup
  • Guitar straps that come with any guitar are done from recycled automobile chair belts
  • All guitars also come customary with a Gator hard-shell guitar case
  • Hand-applied oil finish
  • [WU1] 100% handmade IN Detroit OF Detroit for a Jeep brand
  • Each guitar will be away numbered as partial of tradition build as below:

         Reclaimed Wood: Packard Plant
         Detroit, Michigan
         313-JEEP-(unique identifier #)  
Consumers can start their sequence of their tradition Jeep-branded guitar commencement currently during The tradition guitars, labelled during $2,900, take 90 days to complete.
Official Jeep-branded protected sell can also be systematic during and a Jeep Store by Amazon.
Wallace Guitars
Wallace Detroit Guitar bodies are built wholly from ethically sourced old-growth timber sourced from ancestral deserted buildings in Detroit. The refurbished wood, customarily over 100 years old, gives any tradition square a selected sound usually accessible in comparison instruments. And a courteous multiple of neck, pickups, and wiring yield a far-reaching operation of tinge with good sustain. The guitar bodies are cut on a CNC router and finished by hand. Each physique is totally singular in a tone and pellet pattern. Wherever possible, ancestral stains, spike holes and scars are left in a timber to showcase a history.

Cherrytree Music Company
Founded in 2005 by Grammy-nominated songwriter/producer Martin Kierszenbaum, a Cherrytree Music Company provides management, record tag and edition services to a boutique register of artists, producers and mixers who pull a artistic pouch in renouned music. Cherrytree has had an memorable impact on a strain landscape from handling distinguished musician and informative idol Sting to rising Lady Gaga’s initial dual albums. The Cherrytree Music Company has expelled a artistically and commercially ground-breaking annals of Feist, Ellie Goulding, Robyn, La Roux, LMFAO, Far East Movement and Disclosure and sole over 35 million units. In a process, a Cherrytree Music Company has turn a critical source for renouned strain and matter for artist partnership and innovation. For some-more information on a Cherrytree Music Company, greatfully revisit here.
Jeep Brand
Built on 80 years of mythological heritage, Jeep is a authentic SUV with capability, craftsmanship and flexibility for people who find unusual journeys. The Jeep code delivers an open invitation to live life to a fullest by charity a full line of vehicles that continue to yield owners with a clarity of certainty to hoop any tour with confidence. Jeep Wave, a reward owners faithfulness and patron caring module that is accessible to a whole Jeep lineup, is filled with advantages and disdainful perks to broach Jeep owners a pinnacle caring and dedicated 24/7 support.

The Jeep car lineup consists of a Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To accommodate consumer direct around a world, all Jeep models sole outward North America are accessible in both left- and right-hand expostulate configurations. Jeep is partial of a portfolio of brands offering by heading tellurian automaker and mobility provider Stellantis. For some-more information per Stellantis (NYSE: STLA), greatfully revisit

Follow Jeep and association news and video on:
Company blog:
Media website:
Jeep brand:
YouTube: or