Hyundai Motor to Develop Holographic AR Navigation with Strategic Investment into WayRay

09/18/2018, Seoul, Korea

  • Holographic AR arrangement complement to assistance raise customers’ in-car experience
  • Company to raise AR record concentration over navigation system
  • Partnership will accelerate a appearance of a subsequent era of connected vehicles
  • Strategic investment supports Hyundai’s growth of disruptive record creation to grasp a prophesy for destiny mobility

SEOUL, Sept.
18, 2018 – Hyundai Motor Company now announced a new critical investment into Swiss deep-tech startup WayRay AG to assist a growth of holographic protracted existence (AR) navigation complement for destiny vehicles, aiming to exercise it to a mass-produced vehicles as early as 2020.

This partnership will assistance Hyundai grasp a prophesy for destiny mobility, while providing drivers with a mint value, merging state-of-the-art visible record and in-vehicle infotainment systems.

“WayRay has conspicuous imagination in both hardware and program growth for holographic AR arrangement systems. The Hyundai-WayRay partnership will assistance us settle a code new eco-system that harnesses AR record to raise not usually navigation systems, though also settle an AR height for intelligent city and intelligent mobility, that are Hyundai Motor Group’s new business interests that will yield innovative patron experiences,” pronounced Dr. Youngcho Chi, Chief Innovation Officer and Executive Vice President of Hyundai Motor Group.

WayRay’s holographic AR solutions emanate a loyal protracted existence knowledge where practical objects are seamlessly integrated into a vehicle’s interior environment. Compared to compulsory head-up displays (HUD) accessible in a market, WayRay’s record boasts a smaller projection complement that provides a clearer image, that can be commissioned in roughly any vehicle.  

Its awfully far-reaching margin of perspective allows for displaying some-more practical objects during a gentle stretch for a driver’s eyes. It has no limitation in arrangement distance parameters, and can even plan a arrangement that covers a whole front windshield. The record can also be integrated with a vehicle’s side windows to yield passengers with a accumulation of infotainment services. There are now no other technologies means of reaching those parameters.  

There are vast possibilities for how this record can be employed in a automobiles. Traffic information can be displayed on a highway by a windshield, so drivers can say their concentration on a highway ahead, that will urge highway safety. It can yield softened pushing directions formed on a car’s speed, including real-time information about crosswalks, pedestrians, roads and warning signs. 

In future, if incorporated with unconstrained pushing record that is hyperconnected to a highway and adjacent vehicles, a record will be means to arrangement serve information about a surrounding sourroundings for a driver.  

WayRay was determined in 2012 and has fast positioned itself as a heading holographic AR record association in a world. The association is headquartered in Switzerland and operates a RD core in Russia.

 “As a deep-tech company, we are committed to formulating elemental innovations that move us distant over holographic AR displays and new interfaces.” Said Vitaly Ponomarev, CEO of WayRay. “We are unapproachable to be famous as a arguable partner means to accommodate a high standards set by investors like Hyundai.” 

Hyundai is expanding partnerships in several fields to serve strengthen core record critical to unconstrained pushing and try new business opportunities within intelligent city infrastructure.  


About WayRay
Founded in 2012, WayRay is a holographic AR record association headquartered in Zurich. In gripping a full RD routine underneath control — from product judgment to antecedent contrast — WayRay has morphed from a startup into a full-cycle manufacturer of holographic visual systems, hardware, and software. With some-more than 250 professionals employed globally, WayRay has offices in Switzerland, USA, China, Russia, and is now substantiating a make in Germany.

WayRay’s solutions for a automotive attention embody Navion, a first-ever aftermarket holographic AR navigation system; a embedded Holographic AR Display, a built-in resolution for carmakers; a True AR SDK for developers to emanate AR apps for cars; and Element, a gamified automobile tracker for smarter driving. In a final few years, WayRay has carried out successful projects with series of automobile manufacturers.


About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is committed to apropos a lifetime partner in automobiles and over with a operation of world-class vehicles and mobility services offering accessible in some-more than 200 countries. Employing some-more than 110,000 employees worldwide, Hyundai sole some-more than 4.5 million vehicles globally. Hyundai Motor Company continues to raise a product choice with vehicles that are assisting to build solutions for a some-more tolerable future, such as NEXO – a world’s initial dedicated hydrogen-powered SUV.

More information about Hyundai Motor Company and a products can be found at: or

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