Since 2002, Hyundai Motor America has served as the presenting sponsor for the Boston Marathon Jimmy Fund Walk. In the events 22-year history, Walk participants, companies and individuals have contributed more than $73 million in support of cancer care and research at Dana-Farber Cancer Institute, and more than 100 Hyundai employees have participated in the Walk, raising a collective $1.94 million. Last year, more than 8,500 participants walked all or part of the 26 mile Boston Marathon route in September.
At the annual Run Walk Ride Fundraising Conference Hyundai Motor America was recognized for Best Sponsorship Activation for their work with the Boston Marathon Jimmy Fund Walk.
Since 2002, Hyundai Motor America has served as the presenting sponsor for the Boston Marathon Jimmy Fund Walk. In the events 22-year history, Walk participants, companies and individuals have contributed more than $73 million in support of cancer care and research at Dana-Farber Cancer Institute, and more than 100 Hyundai employees have participated in the Walk, raising a collective $1.94 million. Last year, more than 8,500 participants walked all or part of the 26 mile Boston Marathon route in September.
Hyundai Motor America and its dealers joined the fight against pediatric cancer in 1998, and today make a donation from every new Hyundai car sold in the U.S. to their non-profit foundation, Hyundai Hope on Wheels, which was established in 2007. In turn, Hope on Wheels awards pediatric cancer research grants to institutions across the country. Says John Krafcik, President and CEO, Hyundai Motor America, we are committed to helping find a cure for cancer, and are proud of our long standing partnership with the Dana-Farber Cancer Institute.
The Hope on Wheels vehicle, a white Santa Fe, serves as the Boston Marathon Jimmy Fund Walk pace car, leading the way from the Walks three-mile start to the finish line at Copley Square. The car is adorned with the hand prints of pediatric patients from around the country, most recently applied by Dana-Farber pediatric patients.
The Walk is a wonderful thing for the Boston community, and indeed, for pediatric and adult cancer care and research, as it serves as an inspiration to all on the possibilities of eliminating this disease. We are especially proud of the steadfast commitment of our New England area dealers to Hope on Wheels from its very inception, concludes Krafcik.
In addition to their foundation, Hyundai supports the Walk by providing space at their dealerships for participant t-shirt pick-up prior to the event. On Walk day, Hyundai provides each walker with mile-marker stickers that recognize their miles, provides massages at the finish line and has a strong brand presence with car displays and signage along the route.
To learn more about the Boston Marathon Jimmy Fund Walk presented by Hyundai please visit www.jimmyfundwalk.org or call 866-531-9255.