Now Fifth Ranked Non-Premium Brand; Up Six Places from 2012
Top Asian Brand in Mass Market Segment
COSTA MESA, Calif., Nov. 14, 2013 – Hyundai’s dedication to enhancing the customer buying experience resulted in the industry’s largest rank improvement in the recently announced J.D. Power 2013 U.S. Sales Satisfaction Index (SSI) StudySM. Hyundai finished as the fifth best mass market brand, moving up six spots since the 2012 study. Hyundai’s score improved 27 points to 677 in the 1,000 point scale, the second biggest point move among the 19 non-premium brands.
“Hyundai dealers have invested heavily in delighting customers in every interaction, particularly during the buying process,” said Dave Zuchowski, executive vice president, national sales, Hyundai Motor America. “Achieving the largest rank improvement in the SSI Study shows these efforts are paying off. We believe our engaging salespeople also led the way in determining a customer’s needs so they can pair them with a Hyundai that best fits their lifestyle.”
The 2013 U.S. SSI Study is based on responses from 29,040 buyers who purchased or leased their new vehicle in April or May 2013. The study is a comprehensive analysis of the new-vehicle purchase experience and measures customer satisfaction with the selling dealer (satisfaction among buyers). The study also measures satisfaction with brands and dealerships that were shopped but ultimately rejected in favor of the selling brand and dealership (satisfaction among rejecters) and was fielded between July and September 2013.