Honda Automobiles: Honda Returning to a Super Bowl with All-New 2017 Honda CR-V

  • Next-generation CR-V to make radio entrance during Super Bowl LI, as America’s best-selling SUV celebrates a 20th Birthday
  • Builds on final year’s widely noticed Ridgeline pickup introduction

Honda is set to lapse to a large diversion in 2017 with a radio entrance of a totally redesigned and reengineered 2017 Honda CR-V on Sun., Feb. 5 during Super Bowl LI, where some-more than 100 million viewers will get a closer demeanour during a newest book of America’s best-selling SUV.

This is a third time CR-V will be featured during a large game, including a 2012 launch of a prior era CR-V in a blurb profitable loyalty to a good famous coming-of-age characterin “Matthew’s Day Off,” and following a CR-V’s initial coming in 2007. Last year’s rarely successful “A New Truck to Love” ad introduced a new Ridgeline pickup to Queen’s iconic “Somebody to Love,” generating some-more than 100,000 handraisers for Honda’s innovative new truck.

“The Super Bowl is a suitable theatre to deliver America to a confidant and worldly new Honda CR-V,” pronounced Susie Rossick, Assistant Vice President, Honda Auto Marketing. “With a largest assembly and strech of any singular radio event, a Super Bowl is a height fitting a CR-V’s standing as a best-selling SUV in America, and a ideal place to applaud CR-V’s 20th anniversary.”

The 2012 Honda CR-V “Matthew’s Day Off”spot featuring that obvious coming-of-age impression was combined to bond with a 2012 CR-V’s childish aim audience. The symbol was a large strike 4 years ago and fast became one of a many talked-about ads even before it aired during a game.

The 2017 CR-V went on sale on Dec. 21 and boasts confidant new styling, a some-more reward interior, a model’s first-ever turbocharged engine and a horde of new comforts and technologies directed during progressing CR-V’s standing as a undisguised benchmark in a rarely renouned compress SUV segment. The 2017 CR-V also expands a focus of a Honda SensingTM apartment of modernized reserve and driver-assistive technologies, now offering as customary apparatus on EX and aloft models.

The all-new 2017 CR-V is a fifth-generation indication of a best-selling SUV of a past 20 years1, and scarcely 4 million CR-Vs have been purchased given a entrance of a first-generation CR-V in 1997. In 2016, CR-V is on a approach to a best sales year of all-time and will symbol 7 true years of U.S. sales expansion for CR-V and a model’s fifth year in a quarrel of being a undisguised best-selling SUV in America1.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with modernized reserve technologies sole by approximately 1,000 eccentric U.S. Honda dealers. The Honda lineup includes a Fit, Civic and Accord newcomer cars, along with a
HR-V, CR-V and Pilot sport/utility vehicles, a Ridgeline pickup and a Odyssey minivan.

Honda has been producing automobiles in America for 33 years and now operates 19 vital production comforts in North America. In 2016, some-more than 95 percent of all Honda vehicles sole in a U.S. have been done in North America, regulating domestic and globally sourced parts.

For More Information
Consumer information is accessible during To join a CR-V village on Facebook, revisit Additional media information including minute pricing comforts and high-resolution photography of a 2016 Honda CR-V is accessible during


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1. Based on PAI/Autodata accumulative sales information for all SUV and CUV models in a attention from 1997 by 2016CYTD November.