Honda Automobiles: American Honda Reports October Sales

American Honda Motor Co., Inc., posted October sales of 98,333 vehicles, an increase of 3.3 percent, the company announced today. American Honda year-to-date sales reached 958,130, down 5.3 percent versus last year, based on the daily selling rate*.

Honda Division posted October sales of 87,218, an increase of 3.2 percent versus October 2010. Honda trucks posted October sales of 44,852, an increase of 12.3 percent due to strong sales of the Pilot, CR-V and Odyssey. The Pilot showed the largest sales gain for October, with sales of 12,466, up 58.5 percent. The CR-V posted a sales increase of 11.2 percent on sales of 19,326 and the Odyssey posted a sales increase of 8.6 percent on sales of 10,415. The Accord recorded sales of 22,589, up 9.4 percent and the Civic, posted monthly sales of 16,173, down 1.9 percent.

“As dealer inventories continued to replenish in October, we saw increased momentum over last month’s sales,” said John Mendel, American Honda executive vice president of sales. “We look forward to continued strong demand for our products despite these continuing challenging times due to the flooding in Thailand and ensuing production limitations.”

Acura Division recorded October sales of 11,115, an increase of 4.8 percent versus October 2010, and year-to-date sales of 100,261, down 6.6 percent. The MDX was the top-selling Acura model for the month with October sales of 3,691 down 2.8 percent. The TSX posted record October sales of 2,977, an increase of 37.3 percent.

*The daily selling rate (DSR) is calculated with 26 days for October 2011 and 27 days for October 2010. Year-to-date DSR is calculated with 255 days for 2011 and 255 days for 2010. All percentages reflect DSR.

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