Acura Automobiles: Acura Announces October 2011 Sales Results

The MDX luxury SUV remained Acura’s best selling model, yet Acura sedan sales edged out light truck sales in October. Acura total car sales for October were 5,661, up 6.0 percent based on daily selling rate* while total light truck sales were 5,454, up 3.6 percent. Total sales for Acura were 11,115 units (a 4.8 percent increase) while year-to-date sales totaled 100,261— down 6.6 percent.

“Despite tight inventories, October sales exceeded last year’s strong pace,” said Jeff Conrad, vice president of Acura sales. “However, due to parts shortages related to flooding in Thailand, 2011 continues to be a very challenging year.”

In October, Acura’s best selling model was once again the MDX luxury SUV with sales of 3,691 units, down 2.8 percent. The RDX crossover SUV was Acura’s next best selling light truck with 1,632 units sold, up 27.6 percent.
With help from the new TSX sport wagon, Acura car sales were led by the TSX sports sedan with 2,977 units sold (up 37.3 percent) which is a new October sales record. Closely following the TSX in sales was the TL performance luxury sedan with sales of 2,662 units, down 9.1 percent.

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*The daily selling rate (DSR) is calculated with 26 selling days for October 2011 and 27 selling days for October 2010.
Year-to-date sales based on 255 days for October 2011 and 225 days for October 2010.

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