Does good design also require courage?
Of course, and in particular it calls for bold decisions. Fortunately, the members of our management board are car guys who trust the design team’s expertise and experience. It is crucial that we always keep evolving, with the necessary creativity and courage to push back the boundaries.
What exactly do you mean by Sensual Purity?
Sensual Purity is the definition of modern luxury. The aim of our design philosophy is to create clear contours and sensual surfaces that showcase high-tech while radiating emotive appeal. Our design must be hot and cool. “Hot” is about falling in love with something, it is emotional and irresistible. At the other end of the scale, “cool” is highly technoid and minimalist, something completely new, something surprising, the likes of which have never been seen before. In this way, we create not only automobiles, but a whole world of modern luxury.