GM Again Receives Most Initial Quality Vehicle Awards

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GM Again Receives Most Initial Quality Vehicle Awards

CAMI Assembly Awarded Silver Plant Assembly Line Quality Award; Six segment award recipients and 11 models in Top 3 of their segments

2014-06-18

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OSHAWA – General Motors continues its strong performance in the J.D. Power Initial Quality StudySM taking more initial quality awards than any other automaker for the second year in a row. GM also has the most models ranked in the top three in their respective segments.

GM’s CAMI Assembly plant in Ingersoll, Ontario was awarded a Silver Plant Assembly Line Quality Award where the Chevrolet Equinox and GMC Terrain are built. 

In the study, GM swept the Large SUV segment with Chevrolet Suburban and GMC Yukon – both ranking highest in a tie – along with the Chevrolet Tahoe.  In addition to the Large SUV segment sweep, two models have now ranked highest in their segments for two years in a row: the Chevrolet Silverado HD and Buick Encore.

“At GM we are committed to providing customers with the highest levels of safety, quality and an exceptional ownership experience,” said Alicia Boler-Davis, senior vice president Global Quality and Customer Experience. “Having the most award winners of any automaker shows that we are on the right track by putting the customer front and center in everything we do.”

Brand Highlights

Chevrolet

  • Segment Award Recipients 
    • Malibu – Midsize Cab
    • Silverado HD – Large Heavy-Duty Pickup
    • Suburban – Large SUV (tie)
  • Segment Top Three
    • Camaro – Ranked Second – Midsize Sporty Car
    • Equinox – Ranked Second – Compact CUV
    • Tahoe – Ranked Third – Large SUV

Cadillac

  • Escalade – Ranked Second – Large Premium CUV

Buick

  • Encore – Segment Award Recipient – Small SUV (tie)

GMC

  • Terrain – Segment Award Recipient – Compact SUV
  • Yukon – Segment Award Recipient – Large SUV (tie)
  • Sierra HD – Ranked Second – Large Heavy-Duty Pickup

The 2014 IQS is based on responses from more than 86,000 purchasers and lessees of new 2014 model year vehicles surveyed at 90 days of ownership. The study provides manufacturers with information they can use to quickly identify problems and drive improvement.

About General Motors in Canada

Headquartered in Oshawa, Ontario, General Motors of Canada Limited (GMCL) employs more than 9,000 people across the country and is a recognized leader in green manufacturing.  GMCL markets the full range of fuel-efficient Chevrolet, Buick, GMC and Cadillac vehicles and related services through Canada’s largest automotive dealer network. More information regarding GMCL models can be found at www.gm.ca, or by following @GMCanada on Twitter.

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