Focus on IT and software: Audi continues to figure sales classification for a future

“I am gay to have gained in Michael Kranz a rarely gifted consultant for this forward-looking task,” says Hildegard Wortmann, Board Member for Sales and Marketing during AUDI AG. “In a stream mutation of a automotive industry, digitalization of a patron knowledge is a pivotal motorist of destiny business success.”

The patron knowledge is a concentration of a Digital Experience and Business dialect during Audi. Through digital solutions, a association is formulating an all-round knowledge of reward mobility that fits seamlessly into a digital bland life of customers. The dialect concentrates generally on services in and around a car, on new mobility services and digital sales, as good as on substantiating a digital ecosystem. “For this purpose, Michael Kranz contributes accurately a right knowledge and glorious know-how,” says Wortmann.

Kranz’s final position was Chief Information Officer and Head of Digital Solutions during ThyssenKrupp Steel Europe AG. There he had been obliged given 2011 for a departments Digitalization and Information Technology, networking IT processes and structures, and embedding them into a corporate strategy. For him, a targeted concentration of program and graduation of interdisciplinary team-work are a pivotal components of a successful digital transformation. “Effective digitalization starts with a concentration on a customer. It relies on a thorough-going formation of platforms and data, and is many successful with eager teams. we am severely looking brazen to contributing my knowledge in this forward-looking area during Audi,” says Kranz.

His veteran career began in 1996 during a automotive retailer LuK, where he was Head of IT during a site in Bühl and subsequently Head of Global IT. In 2004 Kranz changed to Krones AG, that manufactures components and plants for drinks and food. As Head of Information Management he was obliged for IT departments worldwide and extended a company’s patron orientation.

Sven Schuwirth took over shortcoming for a dialect Digital Experience and Business during a Four Rings in 2019. He stretched myAudi, a pivotal to a digitally networked universe of a company, reshaped a website experience, digitalized aftersales, determined a Audi Commerce Platform, remodeled a Audi Business Innovation GmbH, and introduced an flexible operative model.

Schuwirth began his professonal career in 1999 during Audi, and was after obliged for code development, corporate identity, brand, sales and portfolio strategy, and for digital business.

As Director of Digital Business and Product Strategy during SEAT in Barcelona he will take on a obliged charge in an general sourroundings on 1 July. Hildegard Wortmann says “I would like to appreciate Sven Schuwirth for his many years of work for a Four Rings and wish him each success in his new position. we am certain that he will be means to build good on his endless experience.”