Exploring the future: Mobility and Sound in the Digital Age. BMW is official partner of the DLD 2020 Conference Munich.

Munich. From January 18 to 20, DLD 2020 Munich brings together the
most influential opinion-makers, industry leaders, start-ups, and
digital giants in Munich for the 16th time. DLD is a global media and
conference network on innovation, digitization, science and culture.
More than 150 speakers and 1000 attendees will touch base at #DLD20.
With the two panels “Creating relevance – How brands add value in
times of volatility and uncertainty?” and “Sound in the digital age:
from the opera of the future to car design” BMW inspires the dialogue
on all issues that have an impact on our future. True to the motto:
Explore the future. Get inspired. Join the conversation. BMW is
official and long-term partner of the DLD 2020 Conference in Munich.

“Creating relevance – How brands add value in times of
volatility and uncertainty?”

DLD 2020 Conference Munich, Sunday January 19, 11:55 am, Alte
Kongresshalle, Munich

At the 2020 DLD conference in Munich, Margit
, Partner at Andreessen Horowitz
will join Jens Thiemer, Senior Vice President Customer and
Brand BMW
on stage for a panel discussion aiming at the
opportunities and challenges of today’s marketing communication. Title
of this talk will be: “Creating relevance – How brands add value in
times of volatility and uncertainty?”. By addressing topics such as
how to modernize a brand’s heritage, how to handle fast changing
regulations or how to reach out to new generations, both are going to
provide an overview of their daily work and latest trends in modern marketing.

“As an official partner of the DLD 2020, we are really pleased
to join the discussions and take part in two panel discussions
throughout the weekend. The brand BMW has always been triggered by
innovation and looking for new opportunities and especially in the
digital era, this becomes even more essential. Therefore, we strongly
believe the DLD offers one of the best platforms to gather inspiration
and get into the dialogue with a very special group of thought and
opinion leaders”, says Jens Thiemer, Senior Vice
President Customer and Brand BMW

“Sound in the digital age: from the opera of the future to car design”

DLD 2020 Conference Munich, Saturday January 18, 6:00 pm, Alte
Kongresshalle, Munich

Sound is constantly surrounding us and crucial to our
understanding of the world – from noise through music to sounds from
machines and devices. How will sound play a role in designing
electrified vehicles for the future? By what is sound design for
machines inspired and in this context, what role does canonized
classical music and opera play in today’s technological society? Why
is it important to hold on to this art form and reach out to new
audiences in a world defined by algorithms?
Matthias Schulz, Artistic Director of the Staatsoper Unter den
, will be in conversation about the opera of the future
and their new collaboration BMW Opera Next in the digital fields with
BMW Sound Designer, musician and composer Renzo
. Working together with composer Hans Zimmer, Renzo
Vitale collaborates on developing the e-sound for the BMW Vision M
NEXT and BMW IconicSounds Electric. Musician Henrik
will give insights on how opera can be developed and
transferred into the digital age. 

“Sound Design gives us fully new opportunities to evoke positive
emotions in our vehicles, which we also interpret as highly complex
performative art installations. Under the brand name “BMW
IconicSounds Electric” a visionary sound offer will be created
for future electrified vehicles from BMW.”, says Renzo
Vitale, BMW Sound Designer.

About BMW Opera Next
Building up on their
long-term partnership since 2007, Staatsoper Unter den Linden and BMW
announced 2019 a new digital cooperation: BMW Opera Next makes use of
the opportunities presented by digitalisation to open up fresh
perspectives and new ways of accessing the world of opera for young
audiences. As part of the concept, the creators of the initiative
intend to not only enable new perspectives on the opera and sound of
the future by creating digital content but with being part of DLD 2020
Munich to also give room for conversations and discourses in this fields.

For further information please visit:




For further questions please contact:
Prof. Dr Thomas
BMW Group Corporate and Intergovernmental Affairs
of Cultural Engagement
Telephone: +49-89-382-24753
Mail: thomas.girst@bmwgroup.com

Christophe Koenig
Spokesperson BMW Brand and
Corporate and Culture Communications
Mail: christophe.koenig@bmw.de


Email: presse@bmw.de

About BMW Group Cultural Engagement

For almost 50 years now, the BMW Group has initiated and engaged
in over 100 cultural cooperations worldwide. The company places the
main focus of its long-term commitment on contemporary and modern art,
classical music and jazz as well as architecture and design. In 1972,
three large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
Journey and the “Opera for All” concerts in Berlin, Munich, Moscow and
London, the company also partners with leading museums and art fairs
as well as orchestras and opera houses around the world. As part of
its art programme “Muse”, Rolls-Royce partners for the initiative “The
Dream Commission” with two internationally esteemed art institutions.
Together with Fondation Beyeler and Serpentine Galleries, emerging and
established artists are invited to submit a moving-image work that
delivers an immersive sensory experience. The artists are nominated
and chosen by renowned personalities of the art world like Daniel,
Birnbaum, Hans Ulrich Obrist, Cao Fei, and Theodora Vischer. BMW Group
takes absolute creative freedom in all its cultural activities for
granted – as this initiative is as essential for producing
groundbreaking artistic work as it is for major innovations in a
successful business.

Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview

The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises 31 production and assembly facilities in 15
countries; the company has a global sales network in more than 140 countries.

In 2019, the BMW Group sold over 2,520,000 passenger vehicles
and more than 175,000 motorcycles worldwide. The profit before tax in
the financial year 2018 was € 9.815 billion on revenues amounting to €
97.480 billion. As of 31 December 2018, the BMW Group had a workforce
of 134,682 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

LinkedIn: https://www.linkedin.com/company/bmwgroup/