Exploring a future: Mobility and Sound in a Digital Age. BMW is central partner of a DLD 2020 Conference Munich.

Munich. From Jan 18 to 20, DLD 2020 Munich brings together the
many successful opinion-makers, attention leaders, start-ups, and
digital giants in Munich for a 16th time. DLD is a tellurian media and
contention network on innovation, digitization, scholarship and culture.
More than 150 speakers and 1000 attendees will reason bottom during #DLD20.
With a dual panels “Creating aptitude – How brands supplement value in
times of sensitivity and uncertainty?” and “Sound in a digital age:
from a show of a destiny to automobile design” BMW inspires a dialogue
on all issues that have an impact on a future. True to a motto:
Explore a future. Get inspired. Join a conversation. BMW is
central and long-term partner of a DLD 2020 Conference in Munich.

“Creating aptitude – How brands supplement value in times of
sensitivity and uncertainty?”

DLD 2020 Conference Munich, Sunday Jan 19, 11:55 am, Alte
Kongresshalle, Munich

At a 2020 DLD contention in Munich, Margit
, Partner during Andreessen Horowitz
will join Jens Thiemer, Senior Vice President Customer and
Brand BMW
on theatre for a row contention aiming during the
opportunities and hurdles of today’s selling communication. Title
of this speak will be: “Creating aptitude – How brands supplement value in
times of sensitivity and uncertainty?”. By addressing topics such as
how to update a brand’s heritage, how to hoop quick changing
regulations or how to strech out to new generations, both are going to
yield an overview of their daily work and latest trends in complicated marketing.

“As an central partner of a DLD 2020, we are unequivocally pleased
to join a discussions and take partial in dual row discussions
via a weekend. The code BMW has always been triggered by
creation and looking for new opportunities and generally in the
digital era, this becomes even some-more essential. Therefore, we strongly
trust a DLD offers one of a best platforms to accumulate inspiration
and get into a discourse with a really special organisation of suspicion and
opinion leaders”, says Jens Thiemer, Senior Vice
President Customer and Brand BMW

“Sound in a digital age: from a show of a destiny to automobile design”

DLD 2020 Conference Munich, Saturday Jan 18, 6:00 pm, Alte
Kongresshalle, Munich

Sound is constantly surrounding us and essential to our
bargain of a universe – from sound by song to sounds from
machines and devices. How will sound play a purpose in designing
electrified vehicles for a future? By what is sound pattern for
machines desirous and in this context, what purpose does canonized
exemplary song and show play in today’s technological society? Why
is it critical to reason on to this art form and strech out to new
audiences in a universe tangible by algorithms?
Matthias Schulz, Artistic Director of a Staatsoper Unter den
, will be in review about a show of a future
and their new partnership BMW Opera Next in a digital fields with
BMW Sound Designer, musician and composer Renzo
. Working together with composer Hans Zimmer, Renzo
Vitale collaborates on building a e-sound for a BMW Vision M
NEXT and BMW IconicSounds Electric. Musician Henrik
will give insights on how show can be grown and
eliminated into a digital age. 

“Sound Design gives us entirely new opportunities to elicit positive
emotions in a vehicles, that we also appreciate as rarely complex
performative art installations. Under a code name “BMW
IconicSounds Electric” a idealist sound offer will be created
for destiny electrified vehicles from BMW.”, says Renzo
Vitale, BMW Sound Designer.

About BMW Opera Next
Building adult on their
long-term partnership given 2007, Staatsoper Unter basement Linden and BMW
announced 2019 a new digital cooperation: BMW Opera Next creates use of
a opportunities presented by digitalisation to open adult fresh
perspectives and new ways of accessing a universe of show for young
audiences. As partial of a concept, a creators of a initiative
intend to not usually capacitate new perspectives on a show and sound of
a destiny by formulating digital calm though with being partial of DLD 2020
Munich to also give room for conversations and discourses in this fields.

For serve information greatfully visit:




For serve questions greatfully contact:
Prof. Dr Thomas
BMW Group Corporate and Intergovernmental Affairs
of Cultural Engagement
Telephone: +49-89-382-24753
Mail: [email protected]

Christophe Koenig
Spokesperson BMW Brand and
Corporate and Culture Communications
Mail: [email protected]


Email: [email protected]

About BMW Group Cultural Engagement

For roughly 50 years now, a BMW Group has instituted and engaged
in over 100 informative cooperations worldwide. The association places the
categorical concentration of a long-term joining on contemporary and complicated art,
exemplary song and jazz as good as pattern and design. In 1972,
3 large-scale paintings were combined by a artist Gerhard Richter
privately for a corridor of a BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and designer Zaha Hadid have co-operated with BMW. In
2016 and 2017, womanlike artist Cao Fei from China and American John
Baldessari combined a subsequent dual vehicles for a BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, a BMW Art
Journey and a “Opera for All” concerts in Berlin, Munich, Moscow and
London, a association also partners with heading museums and art fairs
as good as orchestras and show houses around a world. As partial of
a art programme “Muse”, Rolls-Royce partners for a beginning “The
Dream Commission” with dual internationally venerable art institutions.
Together with Fondation Beyeler and Serpentine Galleries, rising and
determined artists are invited to contention a moving-image work that
delivers an immersive feeling experience. The artists are nominated
and selected by eminent personalities of a art universe like Daniel,
Birnbaum, Hans Ulrich Obrist, Cao Fei, and Theodora Vischer. BMW Group
takes extensive artistic leisure in all a informative activities for
postulated – as this beginning is as essential for producing
groundbreaking artistic work as it is for vital innovations in a
successful business.

Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview

The BMW Group
With a 4 brands BMW, MINI,
Rolls-Royce and BMW Motorrad, a BMW Group is a world’s leading
reward manufacturer of automobiles and motorcycles and also provides
reward financial and mobility services. The BMW Group production
network comprises 31 prolongation and public comforts in 15
countries; a association has a tellurian sales network in some-more than 140 countries.

In 2019, a BMW Group sole over 2,520,000 newcomer vehicles
and some-more than 175,000 motorcycles worldwide. The distinction before taxation in
a financial year 2018 was € 9.815 billion on revenues amounting to €
97.480 billion. As of 31 Dec 2018, a BMW Group had a workforce
of 134,682 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.

LinkedIn: https://www.linkedin.com/company/bmwgroup/