Dodge//SRT Welcomes More Enthusiasts Into ‘The Brotherhood of Muscle:’ Dodge Power Dollars Now Available on All 2020 Model-year Charger and Challenger Models

March 3, 2020

, Auburn Hills, Mich.

American flesh is removing even stronger as Dodge//SRT extends Dodge Power Dollars to a 2020 model-year Dodge flesh cars and creates a new amicable media debate to celebrate a new and constant opening enthusiasts who continue to grow “The Brotherhood of Muscle.”

Starting Mar 3, 2020, business opposite a United States who squeeze any 2020 Dodge Challenger or Dodge Charger indication will get a $10 per horsepower money stipend by Dodge Power Dollars 2020. They also now have a possibility to share their stories in a new amicable array called #TheMuscleBehindUs.

“Our Dodge opening enthusiasts are drawn together by their adore of American muscle. And Dodge Power Dollars has tapped into something really powerful,” pronounced Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “So we’re now creation Dodge Power Dollars accessible on any 2020 model-year Charger or Challenger to make it even easier for a associate horsepower addicts to join ‘The Brotherhood of Muscle.’”

Dodge Power Dollars 2020 builds on Dodge’s clever flesh automobile sales movement in 2019. Last August, a code set a idea of flourishing from 485 million horsepower to 500 million horsepower on a highway by a finish of a year. It kick that idea dual months early and extended a industry-exclusive module until a finish of a 2019 indication year. The results:

  • Dodge had a best six-month sales in flesh automobile story in a final half of 2019
  • “The Brotherhood of Muscle” grew in a second half of 2019 with record total Charger and Challenger sales of 84,216 vehicles
  • Dodge put 33 million some-more horsepower into a hands of opening enthusiasts opposite a nation in a final half of 2019
  • In 2019, Charger had a best sales year given 2013, with 96,935 units sold
  • Challenger sales surpassed 60,000 units in 2019, some-more than double a sales when it was initial introduced

These Dodge code enthusiasts are also lighting adult a brand’s amicable channels, where it now has 11 million fans opposite all channels, leading some-more than 5 million on Instagram alone. Not usually are they fasten during a faster shave than a competition, fan rendezvous is during an all-time high. There were some-more than 22 million views of a Dodge Horsepower Challenge video(s) alone. Daily fan expansion on a Dodge Twitter channel doubled between Aug and December.

To applaud these new and constant members of “The Brotherhood of Muscle,” Dodge is rising a new amicable media debate this Spring called #TheMuscleBehindUs, where it will tell a stories about what fuels a brand’s ardent opening enthusiasts, because they adore Dodge, because they adore their opening automobile and what it means to be a partial of a Dodge//SRT family. These videos will be featured opposite a Dodge amicable media channels.

For a possibility to be featured in this new amicable series, all Dodge owners can send in their stories along with cinema of their float around amicable media with a hashtag #TheMuscleBehindUs. The code will afterwards emanate videos and calm to share with a millions of followers.

Dodge Power Dollars 2020 extends $10 money stipend per horsepower to 2020 model-year vehicles
For Dodge Power Dollars 2020, each 2020 Dodge Challenger and Dodge Charger will accept $10 per horsepower money allowance, trimming from SXT and GT models with Pentastar V-6 potency and accessible all-wheel-drive (AWD) capability to a Dodge Charger SRT Hellcat Daytona 50th Anniversary Edition, a many absolute and fastest mass-produced sedan in a world, and a 797-horsepower Dodge Challenger SRT Hellcat Redeye, a quickest, fastest and many absolute flesh car.

Examples include:


For some-more than 100 years, the Dodge brand has carried on a suggestion of brothers John and Horace Dodge. Their change continues currently as Dodge proudly offers a finish lineup of opening vehicles that mount out in their possess segments. For 2020, Dodge literally expands a high-performance Charger indication lineup, adding a Widebody extraneous to America’s usually four-door flesh car. The 2020 Dodge Charger SRT Hellcat maintains a power as a many absolute and fastest mass-produced sedan in a world. 
The 2020 Dodge lineup also facilities a 2020 Dodge Challenger SRT Hellcat Redeye, 2020 Dodge Challenger SRT Hellcat, a Challenger R/T Scat Pack Widebody and a 2020 Challenger R/T Scat Pack 1320. The 2020 Dodge Durango SRT, a fastest, many absolute and many able American three-row SUV, completes a brand’s opening lineup. These abdominal opening models join a 2020 code lineup that includes a Durango, Grand Caravan, Journey, Charger and Challenger.  Dodge is partial of a portfolio of brands offering by tellurian automaker Fiat Chrysler Automobiles. For some-more information per FCA (NYSE: FCAU/ MTA: FCA), greatfully visit
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