Digital mutation during Porsche: Global SAFe Summit

Agile is a word on roughly everyone’s lips, swelling opposite many vital industries, with automotive being no exception. In an article, ‘Agile transformation: bringing a Porsche knowledge into a digital destiny with SAFe’, Jan Burchhardt and Stefan Wiechmann from Porsche AG, and Bastian Plieninger from Porsche Digital, outline a tour of digital mutation taken by Porsche over new years, emphasising a significance of being Agile in today’s increasingly formidable and digitised world. Two of Porsche AG’s clamp presidents, Mattias Ulbrich and Oliver Seifert, can now yield new insights and explain what it takes to successfully lead a digital transformation.

Gaining some-more and some-more momentum, a digital mutation during Porsche has taken good leaps brazen in terms of impact and scale. However, scaling opposite a organization is a really formidable and mostly extensive undertaking. To do it during an enterprise-level, Porsche is regulating a long-established Scaled Agile Framework (SAFe®), that combines lean, flexible and DevOps beliefs and practices for a iterative growth of program and digital products. Built around seven core competencies, a aim of SAFe is to commission vast organisations to grasp business lively by fluctuating these values and beliefs good over group or plan levels.

Opening keynote during Global SAFe Summit

As partial of a 2021 Global SAFe Summit, Mattias Ulbrich and Oliver Seifert will attend in a keynote talk with Michael Clarkin, Chief Marketing Officer during Scaled Agile, to plead Porsche’s tour of digital mutation and share some of a sports automobile manufacturer’s pivotal learnings.



As a world’s largest entertainment of leaders and professionals who have adopted a Agile approach, a Global SAFe Summit assembly is laser-focused on enabling digital mutation initiatives. The full talk will be a opening keynote of a annual SAFe summit, that is holding place this year from 27 Sep to 1 October. Also during a event, Jan Burchhardt, Director Digital Transformation during Porsche AG, and Alena Keck, Enterprise Lean-Agile Coach during MHP – A Porsche Company, will take a assembly on a low dive into a Lean-Agile mutation during Porsche.



Agile mutation during Porsche: building a overpass between IT and engineering

While lively and creation have always been critical for Porsche – the story of Agile work during Porsche dates behind as distant as 1931, when Ferdinand Porsche founded his engineering bureau in Stuttgart – a change towards a digital epoch has put even larger importance on a need to scale flexible practices. In their keynote interview, Ulbrich and Seifert explain how new advancements in record have been incorporated into Porsche’s approach of operative to capacitate a association to turn even some-more creative, innovative – and Agile. As they will explain, a need for mutation is unavoidable and affects all business areas: a automotive attention has altered and will change even some-more in a subsequent 5 years than it has over a march of a past 50.

Today, it is not adequate to govern a existent business model. To flower in an increasingly formidable and technology-driven world, companies need to extend their core business and hunt for new and potentially disruptive business models, that requires speed, flexibility, and shorter time-to-market. And that’s accurately what Porsche is doing. By building a overpass as good as a clever partnership between IT and engineering, a organization is bringing a digital knowledge into a car. The Lean-Agile mutation allows a sports automobile manufacturer to be artistic and innovative, expostulate eloquent change, and eventually broach improved products and services to a customers.

To conduct a digital mutation opposite a opposite groups of Porsche and Porsche Digital, a Digital Product Organisation was established. As settled by Porsche CEO Oliver Blume, all core areas of Porsche’s business are influenced by a digital transformation. Every worker needs to welcome change and turn a motorist of this transformation. Great examples that a digital destiny is already here are My Porsche and Porsche Connect.



Focusing on business and employees

What hurdles do Agile and SAFe solve for Porsche? Working in an flexible approach equips a teams, leaders, and partners with a ability to adjust fast and flexibly. Moreover, it enables a organization to change, rise and launch innovative products and solutions faster and some-more good than ever before. Scaling with SAFe empowers not usually Porsche’s teams though a whole organization to master complexity. To hoop this complexity, a association focuses on a business and a employees. It puts a patron during a centre of all it does and creates teams obliged for products and solutions end-to-end.

Moreover, interjection to SAFe, a Digital Product Organisation now has one denunciation to bond everybody on common belligerent (the same terms for routines, a same roles and responsibilities, and likewise practical processes), that allows a organization to move opposite goals together and encourage a enlightenment of partnership between teams. It is called a Porsche-Takt – a common heartbeat for synchronisation and alignment. In further to pity a same methods, principles, and processes, a network of cross-functional and self-organised teams all share a same prophesy of what solutions they wish to emanate together for customers. As partial of a Lean-Agile transformation, SAFe is resolutely embedded in a Porsche Strategy 2030.

Embracing lively and fostering collaboration

Today, many of a world’s many successful enterprises have Agile values and beliefs built into their organisational culture, possibly by default or by design. However, apropos an flexible craving is not a one-time beginning with a execution date, though rather an ongoing, relentless alleviation process. Transformation takes time and partnership is key. Everything is probable if everybody shares a same prophesy and works together to grasp common goals. Finally, a organisations that are doing Agile right know how to change lively and stability. Porsche wants to safety what is operative and build on it. The association embraces fortitude and tradition as good as creation and agility. Porsche’s idea is twofold: to move a digital knowledge into a automobile and to move a Porsche knowledge into a digital era. The Porsche #DigitalFamily is constantly growing, and the organization is always on a surveillance for good talent, and people who welcome change.