Consistently sustainable: Media presentation of the new MINI Electric is designed to be CO2 neutral.

Munich. The new MINI Cooper SE is all about locally
emission-free mobility. And at the media presentation of the new MINI
Cooper SE (fuel consumption combined: 0.0 l/100 km; combined power
consumption: 16.8 – 14.8 kWh/100 km; combined CO2 emissions: 0 g/km)
everything is geared towards sustainability. The international press
presentation of the purely electrically powered production model of
the British premium brand will be carried out in a CO2 neutral manner.
Test drives with 100 percent green electricity, consistently
resource-saving event design and compensation payments for certified
climate protection projects make it possible to reduce the ecological
footprint of the new MINI Cooper SE to zero when it makes its first
appearance before media representatives from all over the world.

The international media launch of the new MINI Cooper SE will take
place in January 2020 in Miami, Florida. Here the entire test car
fleet can be supplied exclusively with electricity from renewable
sources. This gives media representatives the opportunity to complete
their test drives and the round trips for film and photo shoots
completely emission-free. The CO2 emissions generated by the arrival
and departure of the MINI Team and journalists from all regions of the
world are offset by the purchase of environmental certificates.
Compensation will also be paid for all other greenhouse gases that
cannot be avoided in connection with the event. The certificates
acquired for this purpose will benefit a wind energy project in South
America selected according to the highest international standards.

The proceeds from the acquisition of the environmental certificates
will be used to expand the Peralta wind farm in Uruguay. There, 25
turbines will cover the electricity needs of around 50,000 households.
The wind farm has been recognized as a pioneering project by the
Zofnass Program for Sustainable Infrastructure at Harvard University.
It helps to further increase the share of renewable energy in
Uruguay’s electricity mix and thus supports the country’s plan to
achieve complete climate neutrality by 2030. In addition, a project
for the use of wind energy in the south of Argentina is being
supported. In the Patagonia region, the country’s largest plant of its
kind, covering an area of around 1500 hectares and using 43 wind
turbines, supplies climate-neutral electricity to the national grid.

The new MINI Cooper SE is powered by a 135 kW/184 hp electric motor
that accelerates it from zero to 60 km/h in 3.9 seconds and from zero
to 100 km/h in 7.3 seconds. Its space-saving high-voltage lithium-ion
battery, which is located in the vehicle floor, enables a range of 235
to 270 kilometres. A conventional household socket outlet is
sufficient for charging, alternatively the MINI ELECTRIC Wallbox is
available. To make charging up really quick, rapid charging stations
with a capacity of up to 50 kW can be used.


In case of queries, please contact:
Press and PR


Matthias Bode, Press Officer Product Communication
MINI
Telephone: +49-89-382-61742
E-mail:
matthias.bode@mini.com

Andreas Lampka, Head of Communication MINI
Telephone: +49-
89-382-23662
E-mail: andreas.lampka@mini.com

 

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the
BMW Group is the world’s leading premium manufacturer of automobiles
and motorcycles and also provides premium financial and mobility
services. The BMW Group production network comprises 31 production
and assembly facilities in 15 countries; the company has a global
sales network in more than 140 countries.

In 2019, the BMW Group sold over 2,520,000 passenger vehicles and
more than 175,000 motorcycles worldwide. The profit before tax in
the financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore
established ecological and social sustainability throughout the
value chain, comprehensive product responsibility and a clear
commitment to conserving resources as an integral part of its strategy.

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